Alli by PMG Insights https://alli.pmg.com/insights/ Analysis from PMG on data, AI, and growth. en-us Why teams ignore AI insights https://alli.pmg.com/insights/why-teams-ignore-ai-insights/ https://alli.pmg.com/insights/why-teams-ignore-ai-insights/ Fri, 06 Nov 2026 09:00:00 -0600 AI insights often need a price, segment, or budget change the person who sees them can't make. What the 2026 data shows, and a 90-day plan. Four systems, one customer: who gets credit for the sale https://alli.pmg.com/insights/cannibalization-loop/ https://alli.pmg.com/insights/cannibalization-loop/ Fri, 06 Nov 2026 09:00:00 -0600 Bidding, affiliate, and CRM systems can each claim the same sale. What incrementality tests show about branded search and affiliate, and how to check yours. Your highest-ROAS campaign may be your highest-return campaign https://alli.pmg.com/insights/closed-loop-marketing-telemetry/ https://alli.pmg.com/insights/closed-loop-marketing-telemetry/ Fri, 06 Nov 2026 09:00:00 -0600 Ad platforms optimize on checkout value, but returns arrive later. How return-adjusted signals change bidding, with 2026 evidence and a checklist. Four circuit-breakers every autonomous marketing workflow needs https://alli.pmg.com/insights/marketing-agent-circuit-breakers/ https://alli.pmg.com/insights/marketing-agent-circuit-breakers/ Fri, 06 Nov 2026 09:00:00 -0600 Marketing agents are being built faster than their limits. Four circuit-breakers, the evidence, and five questions to ask before an agent gets a budget. Why finance doesn't trust marketing's numbers https://alli.pmg.com/insights/marketing-finance-trust/ https://alli.pmg.com/insights/marketing-finance-trust/ Fri, 06 Nov 2026 09:00:00 -0600 Marketing and finance expect similar payback but disagree on proof. What 2026 research shows about definitions, timing, and uncertainty, and what to fix.