https://alli.pmg.com/news/ New products, product updates, and company news from Alli by PMG. en https://alli.pmg.com/news/alli-models-certified-metrics/ https://alli.pmg.com/news/alli-models-certified-metrics/ Thu, 17 Sep 2026 09:00:00 -0600 Product update Teams build a model once, certify it, and reuse it across Alli Data Explorer and Alli Generative Dashboards, so every view reports the same number. https://alli.pmg.com/news/alli4u-skills-to-workflows/ https://alli.pmg.com/news/alli4u-skills-to-workflows/ Thu, 10 Sep 2026 09:00:00 -0600 Product update A skill built and tested in Alli4u can now become a shared, scheduled Alli Generative Workflow that the team maintains together. https://alli.pmg.com/news/generative-workflows-testing-suite/ https://alli.pmg.com/news/generative-workflows-testing-suite/ Thu, 03 Sep 2026 09:00:00 -0600 Product update Teams run a single task, see errors as they happen, and ask Ask Alli what went wrong, without leaving the workflow builder. https://alli.pmg.com/news/alli-apps-available-to-everyone/ https://alli.pmg.com/news/alli-apps-available-to-everyone/ Thu, 20 Aug 2026 09:00:00 -0600 Product release Teams turn prompts, skills, and workflows into governed apps for approvals, inputs, and creative reviews, with code verification and audit trails built in. https://alli.pmg.com/news/alli-brand-equity-beta-scenario-planner/ https://alli.pmg.com/news/alli-brand-equity-beta-scenario-planner/ Thu, 13 Aug 2026 09:00:00 -0600 Product update Marketing and media teams can weigh brand and performance in the same budget plan. https://alli.pmg.com/news/data-explorer-adds-custom-metrics-targets/ https://alli.pmg.com/news/data-explorer-adds-custom-metrics-targets/ Thu, 06 Aug 2026 09:00:00 -0600 Product update Analysts and marketers can compare performance to plan without rebuilding it in a spreadsheet. https://alli.pmg.com/news/generative-dashboards-adds-page-level-filters/ https://alli.pmg.com/news/generative-dashboards-adds-page-level-filters/ Mon, 20 Jul 2026 09:00:00 -0600 Product update Teams filter an entire dashboard at once and share it with the right context already set. https://alli.pmg.com/news/data-explorer-adds-custom-columns/ https://alli.pmg.com/news/data-explorer-adds-custom-columns/ Mon, 13 Jul 2026 09:00:00 -0600 Product update Analysts and marketers add their own dimensions and metrics without waiting on a data update. https://alli.pmg.com/news/generative-workflows-adds-troubleshooting-google-drive/ https://alli.pmg.com/news/generative-workflows-adds-troubleshooting-google-drive/ Mon, 06 Jul 2026 09:00:00 -0600 Product update Workflow builders get plain-English explanations of errors, and workflows can work from Drive files and templates. https://alli.pmg.com/news/ask-alli-analyzes-and-explains-data/ https://alli.pmg.com/news/ask-alli-analyzes-and-explains-data/ Thu, 18 Jun 2026 09:00:00 -0600 Product update Marketers get the numbers and the interpretation together, without exporting to another tool. https://alli.pmg.com/news/semantic-layer-configurable-for-analytics-teams/ https://alli.pmg.com/news/semantic-layer-configurable-for-analytics-teams/ Thu, 11 Jun 2026 09:00:00 -0600 Product update Analytics teams shape data structure, transformations, and availability directly, without engineering work. https://alli.pmg.com/news/audience-planner-adds-nbcu-nbc-tv/ https://alli.pmg.com/news/audience-planner-adds-nbcu-nbc-tv/ Thu, 04 Jun 2026 09:00:00 -0600 Integration Planners see how TV and streaming contribute to total audience reach in the same view as digital channels. https://alli.pmg.com/news/pmg-launches-alli-business-insights/ https://alli.pmg.com/news/pmg-launches-alli-business-insights/ Wed, 20 May 2026 09:00:00 -0600 Product release Strategy and planning teams generate up-to-date competitive reports on demand and carry audience findings into planning. https://alli.pmg.com/news/generative-workflows-builds-from-a-prompt/ https://alli.pmg.com/news/generative-workflows-builds-from-a-prompt/ Wed, 13 May 2026 09:00:00 -0600 Product update Teams describe what they want to automate, review what Alli generates, and run it, with no step-by-step setup. https://alli.pmg.com/news/ask-alli-surfaces-insights-in-data-explorer/ https://alli.pmg.com/news/ask-alli-surfaces-insights-in-data-explorer/ Wed, 06 May 2026 09:00:00 -0600 Product update Analysts and marketers find the story in a query in plain English, without manual sorting and charting. https://alli.pmg.com/news/generative-dashboards-edits-every-chart-one-prompt/ https://alli.pmg.com/news/generative-dashboards-edits-every-chart-one-prompt/ Mon, 20 Apr 2026 09:00:00 -0600 Product update Teams restyle and rearrange a whole dashboard through Ask Alli, keeping it consistent without editing each chart. https://alli.pmg.com/news/alli-creative-studio-now-generally-available/ https://alli.pmg.com/news/alli-creative-studio-now-generally-available/ Mon, 13 Apr 2026 09:00:00 -0600 Product release Social buyers ship a full set of creative variants to Meta in one workflow, and everyone iterates with faster previews. https://alli.pmg.com/news/audience-planner-adds-gwi-behavioral-data/ https://alli.pmg.com/news/audience-planner-adds-gwi-behavioral-data/ Mon, 06 Apr 2026 09:00:00 -0600 Integration Planners validate audience strategies inside the persona, without a separate research tool. https://alli.pmg.com/news/pmg-launches-alli-scenario-planner/ https://alli.pmg.com/news/pmg-launches-alli-scenario-planner/ Thu, 19 Mar 2026 09:00:00 -0600 Product release Marketing teams model budget scenarios and see the likely revenue impact before they commit spend. https://alli.pmg.com/news/generative-workflows-opens-in-preview/ https://alli.pmg.com/news/generative-workflows-opens-in-preview/ Thu, 12 Mar 2026 09:00:00 -0600 Product update Teams build entire workflows in natural language, with no manual setup. https://alli.pmg.com/news/pmg-introduces-alli-semantic-layer/ https://alli.pmg.com/news/pmg-introduces-alli-semantic-layer/ Thu, 05 Mar 2026 09:00:00 -0600 Product release Every team and Alli experience works from the same metric definitions, wherever the data comes from. https://alli.pmg.com/news/creative-insights-adds-ai-video-editing/ https://alli.pmg.com/news/creative-insights-adds-ai-video-editing/ Thu, 19 Feb 2026 09:00:00 -0600 Product update Creative and media teams try new ideas on video ads in plain language, right where they read performance. https://alli.pmg.com/news/creative-insights-adds-custom-metrics-views/ https://alli.pmg.com/news/creative-insights-adds-custom-metrics-views/ Thu, 12 Feb 2026 09:00:00 -0600 Product update Creative teams tailor each view to the numbers they judge creative on. https://alli.pmg.com/news/audience-planner-personas-feed-generative-workflows/ https://alli.pmg.com/news/audience-planner-personas-feed-generative-workflows/ Thu, 05 Feb 2026 09:00:00 -0600 Integration Teams pull personas into workflows to inform activations, feed optimizations, and generate insight summaries. https://alli.pmg.com/news/generative-dashboards-sketch-to-dashboard/ https://alli.pmg.com/news/generative-dashboards-sketch-to-dashboard/ Tue, 20 Jan 2026 09:00:00 -0600 Product update Teams go from a whiteboard drawing or a screenshot to a fully built dashboard, with no manual setup. https://alli.pmg.com/news/semantic-layer-table-naming-controls/ https://alli.pmg.com/news/semantic-layer-table-naming-controls/ Tue, 13 Jan 2026 09:00:00 -0600 Product update Teams review, update, and standardize how campaign data is categorized in one table, before it reaches reports. https://alli.pmg.com/news/audience-planner-adds-linkedin-reddit/ https://alli.pmg.com/news/audience-planner-adds-linkedin-reddit/ Tue, 06 Jan 2026 09:00:00 -0600 Integration Planners size audiences on LinkedIn and Reddit in the same plan as every other platform. https://alli.pmg.com/news/audience-planner-youtube-creator-matching/ https://alli.pmg.com/news/audience-planner-youtube-creator-matching/ Thu, 13 Nov 2025 09:00:00 -0600 Product update Planners pick YouTube creators by the audience they're planning for, instead of by follower counts. https://alli.pmg.com/news/alli-adds-global-currency-support/ https://alli.pmg.com/news/alli-adds-global-currency-support/ Thu, 06 Nov 2025 09:00:00 -0600 Product update Teams set a default currency, such as GBP or EUR, across the Alli interface. https://alli.pmg.com/news/generative-dashboards-faster-edits-drag-drop/ https://alli.pmg.com/news/generative-dashboards-faster-edits-drag-drop/ Mon, 20 Oct 2025 09:00:00 -0600 Product update Dashboard builders rearrange charts by dragging them, add visuals without rebuilding, and see edits land up to 30x faster. https://alli.pmg.com/news/alli-datasources-adds-stackadapt-mediaocean-calendar/ https://alli.pmg.com/news/alli-datasources-adds-stackadapt-mediaocean-calendar/ Mon, 13 Oct 2025 09:00:00 -0600 Integration Marketing and analytics teams bring more of the media plan and the business calendar into the same reporting. https://alli.pmg.com/news/creative-insights-ad-status-in-reporting/ https://alli.pmg.com/news/creative-insights-ad-status-in-reporting/ Mon, 06 Oct 2025 09:00:00 -0600 Product update Creative and media teams see which assets are live during reviews and flag issues faster. https://alli.pmg.com/news/alli-generative-dashboards-launches/ https://alli.pmg.com/news/alli-generative-dashboards-launches/ Thu, 25 Sep 2025 09:00:00 -0600 Product release Anyone describes the view they need, from campaign recaps to executive views, and gets a dashboard without dashboarding experience. https://alli.pmg.com/news/creative-insights-adds-linkedin-ads/ https://alli.pmg.com/news/creative-insights-adds-linkedin-ads/ Thu, 18 Sep 2025 09:00:00 -0600 Integration B2B and social teams authenticate once and get the same daily creative insights on LinkedIn as on every other platform. https://alli.pmg.com/news/generative-workflows-live-logs-sharing-templates/ https://alli.pmg.com/news/generative-workflows-live-logs-sharing-templates/ Thu, 11 Sep 2025 09:00:00 -0600 Product update Workflow builders watch runs as they happen, share workflows by URL, and start from templates for Slack, AI prompts, RSS, and Airtable. https://alli.pmg.com/news/audience-planner-adds-roku-reach/ https://alli.pmg.com/news/audience-planner-adds-roku-reach/ Thu, 04 Sep 2025 09:00:00 -0600 Integration Planners see Roku reach next to the persona, plan with AMA-powered trends, and find personas by describing them. https://alli.pmg.com/news/creative-insights-certified-datasource/ https://alli.pmg.com/news/creative-insights-certified-datasource/ Wed, 27 Aug 2025 09:00:00 -0600 Product update Reporting, compliance, and data science teams use ad text, tags, logos, and scorecard features in any report or model. https://alli.pmg.com/news/alli-audience-planner-2-launches/ https://alli.pmg.com/news/alli-audience-planner-2-launches/ Wed, 20 Aug 2025 09:00:00 -0600 Product release Planners and creative teams explore personas they can question, and use Index and Audience Share to shape creative and messaging while they plan. https://alli.pmg.com/news/generative-workflows-alli-cloud-google-docs/ https://alli.pmg.com/news/generative-workflows-alli-cloud-google-docs/ Wed, 06 Aug 2025 09:00:00 -0600 Product update Workflow builders bring files from Alli Cloud and Google Docs into automations without setting up credentials. https://alli.pmg.com/news/data-explorer-period-over-period-comparisons/ https://alli.pmg.com/news/data-explorer-period-over-period-comparisons/ Thu, 17 Jul 2025 09:00:00 -0600 Product update Analysts and marketers compare time periods side by side, with charts and tables updating together. https://alli.pmg.com/news/creative-labs-bulk-folder-upload/ https://alli.pmg.com/news/creative-labs-bulk-folder-upload/ Thu, 10 Jul 2025 09:00:00 -0600 Product update Creative teams upload an entire folder of ads with one drag and drop. https://alli.pmg.com/news/data-explorer-in-app-csv-downloads/ https://alli.pmg.com/news/data-explorer-in-app-csv-downloads/ Thu, 03 Jul 2025 09:00:00 -0600 Product update Analysts and marketers get their exports where they're working, with no waiting on email. https://alli.pmg.com/news/alli-creative-labs-launches/ https://alli.pmg.com/news/alli-creative-labs-launches/ Thu, 19 Jun 2025 09:00:00 -0600 Product release Media and creative teams validate ideas and QA assets against real performance data and PMG's best practices, before budget is spent. https://alli.pmg.com/news/generative-workflows-slack-without-tokens/ https://alli.pmg.com/news/generative-workflows-slack-without-tokens/ Thu, 12 Jun 2025 09:00:00 -0600 Product update Workflow builders add the @Alli - Workflows app to a channel and start posting, with no tokens to manage. https://alli.pmg.com/news/audience-planner-national-reach-defaults/ https://alli.pmg.com/news/audience-planner-national-reach-defaults/ Tue, 20 May 2025 09:00:00 -0600 Product update Planners get clearer audience sizing, and narrowing to a smaller geography becomes a deliberate choice. https://alli.pmg.com/news/generative-workflows-ai-prompts-no-credentials/ https://alli.pmg.com/news/generative-workflows-ai-prompts-no-credentials/ Tue, 13 May 2025 09:00:00 -0600 Product update Teams building automations can add AI to a workflow with just a prompt and an output file name. https://alli.pmg.com/news/generative-workflows-query-alli-data-directly/ https://alli.pmg.com/news/generative-workflows-query-alli-data-directly/ Tue, 06 May 2025 09:00:00 -0600 Product update Teams can trigger alerts and generate reports from their report data without exporting it first. https://alli.pmg.com/news/alli-generative-workflows-launches/ https://alli.pmg.com/news/alli-generative-workflows-launches/ Thu, 17 Apr 2025 09:00:00 -0600 Product release Marketing and analytics teams can build an automation once, from a template, and let it run on its own. https://alli.pmg.com/news/audience-planner-expands-five-new-markets/ https://alli.pmg.com/news/audience-planner-expands-five-new-markets/ Thu, 10 Apr 2025 09:00:00 -0600 Integration Planners can build international personas for Canada, the UK, France, Germany, and Spain, with full reach and impression data. https://alli.pmg.com/news/flag-and-pause-ads-from-google-sheets/ https://alli.pmg.com/news/flag-and-pause-ads-from-google-sheets/ Thu, 03 Apr 2025 09:00:00 -0600 Product update Media teams review weak ads and act on them in one workflow, without switching between tools. https://alli.pmg.com/news/creative-insights-adds-youtube-pinterest/ https://alli.pmg.com/news/creative-insights-adds-youtube-pinterest/ Thu, 27 Mar 2025 09:00:00 -0600 Integration Creative and media teams analyze YouTube and Pinterest ads with the same features as every other platform, with zero setup. https://alli.pmg.com/news/data-explorer-embeds-ask-alli/ https://alli.pmg.com/news/data-explorer-embeds-ask-alli/ Thu, 20 Mar 2025 09:00:00 -0600 Product update Analysts and marketers ask questions of their data and watch the preview update as they build the query. https://alli.pmg.com/news/audience-planner-youtube-reach-estimates/ https://alli.pmg.com/news/audience-planner-youtube-reach-estimates/ Thu, 13 Mar 2025 09:00:00 -0600 Product update Planners size YouTube for each persona and budget scenario without leaving Audience Planner. https://alli.pmg.com/news/generative-dashboards-foot-traffic-ad-spend/ https://alli.pmg.com/news/generative-dashboards-foot-traffic-ad-spend/ Thu, 06 Mar 2025 09:00:00 -0600 Product update Brands with physical stores see DMA-level store visit trends next to competitor media spend in one place. https://alli.pmg.com/news/social-ad-bloat-flags-underperforming-ads/ https://alli.pmg.com/news/social-ad-bloat-flags-underperforming-ads/ Thu, 20 Feb 2025 09:00:00 -0600 Product update Media teams run AI ad audits on a schedule and get the results in Google Sheets. https://alli.pmg.com/news/creative-labs-performance-based-scorecard/ https://alli.pmg.com/news/creative-labs-performance-based-scorecard/ Thu, 13 Feb 2025 09:00:00 -0600 Product update Creative teams see which elements drive results, which are overused, and where to double down. https://alli.pmg.com/news/data-explorer-consolidated-cross-channel-data/ https://alli.pmg.com/news/data-explorer-consolidated-cross-channel-data/ Thu, 06 Feb 2025 09:00:00 -0600 Product update Analysts ask custom questions of the same consolidated, contextual data that powers Alli dashboards. https://alli.pmg.com/news/weather-budget-adjuster-app/ https://alli.pmg.com/news/weather-budget-adjuster-app/ Mon, 27 Jan 2025 09:00:00 -0600 Product release Teams with physical stores see how weather affects store performance and adjust spend while the weather is still happening. https://alli.pmg.com/news/data-explorer-relative-dates-one-click-export/ https://alli.pmg.com/news/data-explorer-relative-dates-one-click-export/ Mon, 20 Jan 2025 09:00:00 -0600 Product update Analysts build recurring reports that roll forward on their own and export without saving first. https://alli.pmg.com/news/creative-insights-tiktok-multi-account/ https://alli.pmg.com/news/creative-insights-tiktok-multi-account/ Mon, 13 Jan 2025 09:00:00 -0600 Product update Teams that run several brands on TikTok review their creative together in one place. https://alli.pmg.com/news/datasources-adds-partnerize-shopmy-teads/ https://alli.pmg.com/news/datasources-adds-partnerize-shopmy-teads/ Mon, 06 Jan 2025 09:00:00 -0600 Integration Marketing teams report affiliate, influencer, and native ad results alongside the rest of their media mix.