Alli by PMG
Trusted data. Intelligence that acts.
Growth that lasts.
Alli is the operating system for business transformation. It starts with one governed data foundation your team can trust, watches your brand and market around the clock, and helps you plan who to reach, where to invest, and which creative to scale. Your experts approve, and Alli automates the work at scale.
Trusted enterprise platform, not a prototype
For more than 15 years, Alli has run strategy, data, and marketing for the world’s largest brands. Each new capability started as a real problem a team needed solved. Every client and every team works in Alli every day. There's no separate client version. You get full access to the same tools and data we use every day.
Across our customer stories, sales, revenue, and subscriptions grew 78% on average.
Integrated workflow from signal to action
Most teams have the data. The delay comes from everything between spotting a signal, verifying the data, and doing something about it. Alli closes that gap in five steps, and each pass feeds the next.
Put every team on the same numbers.
Teams waste valuable time manually pulling data and debating which number is right. Alli brings your ad platforms, retail, trends, and business data into one governed foundation. Alli’s Semantic Layer defines each metric once, so they mean the same thing everywhere. Your team works from one clear, contextual data foundation.
Nike unified data across more than 200 markets globally with Alli.
Explore Alli DataGet the answers you need instantly, and see what to do next.
A simple question used to mean waiting on a report. Now you ask in plain language and get the answer right away, with the reasoning and sources behind it. Brand health is scored from observed behavior, not surveys. And you’re told when creative starts to tire, before performance slips.
FXTM saw a 200% lift in brand preference.
Explore Alli IntelligenceSee your category, not just your own numbers.
Your own numbers only tell part of the story. Alli shows where demand is moving across major retailers, how competitors are responding, and how customers feel about them. Automated market research ties it back to your performance, so you can see growth, opportunity, and risk.
BYD saw a 398% brand search lift across five new markets.
Explore Alli Commerce InsightsTurn what you learned into the plan.
Planning stalls when audience, budget, and creative live in separate places. Alli shows who to reach and what shapes each audience. Test a budget with brand health in the forecast, and see where returns flatten. The option you choose becomes a reviewed, approved plan, with creative scored before you scale it.
Assets that score eight or higher out of 10 in Creative Labs typically see a 40% to 50% lift in CTR.
Explore Alli PlanningLaunch it without another handoff.
Plans lose momentum in the handoffs. Alli clears those roadblocks. Describe a complex manual process in a simple prompt and it becomes an automated workflow. One approved creative asset becomes every localized version your markets need. Build interactive dashboards from a plain text prompt, no code required. Your people review and approve each step.
Creative Studio has produced 10,000 localized assets in a day.
Explore Alli ActivateResults flow back into Data, so every cycle starts with more to learn from.
What changes when teams run on one system
One data foundation.
Finance, marketing, and operations work from the same governed, contextual data. Teams spend less time cleaning, mapping, and reconciling numbers, and more time acting on them. Every other Alli product builds on that foundation, so the benefit compounds.
Faster answers.
A data question used to mean waiting while someone on your team manually pulled the data, built the pivots, and formatted the report. Now you can simply ask in plain language and get the answer right away, with the reasoning and sources behind it.
Insight before you ask.
Alerts and Strategic Intelligence Agents watch your trends, performance, competitors, and brand equity every minute of every day. They flag what's going wrong, and what's beating expectations, along with what likely caused it. All automated, all without anyone asking. Your team can fix a problem or double down on a win while it can still make an impact.
Automation with experts in control.
Versioning, resizing, reporting, and alerts run as automated workflows, and agents handle the repeatable steps in between, like pulling the data, drafting the analysis, and recommending the next move. Your strategists and analysts stay in charge. They review, steer, and approve, and the approved action gets carried out. The automation does the legwork, and your experts make the call.
What Alli means for your team
CMO and marketing leaders
Walk into the room with more than channel metrics.
Alli ties spend, creative, and brand signals to business outcomes, so you can explain what's working and why. Brand Equity puts brand investment next to performance on equal footing.
Finance
See where the money went, and why.
Alli keeps a clearer record of where dollars were spent, what actions were taken, and the reasoning behind them. PMG operates with zero hidden markups, no agency volume bonuses, and no kickbacks, and you keep full audit rights over how your dollars are spent. Scenario Planner lets you test a budget against the outcome you need before you commit it.
Data and IT
A governed foundation your team can trust.
Metrics are defined once. Sources are connected and monitored. Client data lives in dedicated environments, and the MCP server connects Alli to the tools your team already uses.
Growth, media, and creative
Make spend and creative calls with evidence behind them.
See which creative is working and when it starts to tire. Plan audiences and budgets from live signals. Shift budget when a signal shows up, not at the next review.
What teams do in Alli today
Know your brand's health.
Brand Equity turns nine observed signals into one score, benchmarked against the competitors you name.
Explore Alli Brand Equity
Ask in plain language.
Ask Alli answers in seconds with the reasoning and sources behind it, so a data question no longer waits on a manual report.
Explore Ask Alli
Plan the budget before spending it.
Scenario Planner shows the projected outcome and the optimized plan, including diminishing returns. Media Planner turns the winner into a plan.
Explore Alli Scenario Planner
Improve creative before and after launch.
Creative Labs scores assets before they ship, and Creative Insights flags fatigue so you can refresh early. Ask Audience Planner personas what they think of a creative before it launches.
Explore Alli Creative Labs
See your market on the same terms.
Commerce Insights compares performance across nine major retailers, so you can see where you win and where you're losing share. Business Insights shows you trends in your market and industry, plus real competitive intel.
Explore Alli Commerce Insights
Hear about it first.
Alerts and Strategic Intelligence Agents flag what's going wrong and what's beating expectations, then write the story, chart the trend, and list the evidence.
Explore Alli AlertsInside the four pillars
Here's what sits behind each step of the loop. Pick the one you care about most.
Alli Data: Turn disconnected data into shared context.
Alli Data connects every platform and region, applies one set of business definitions, watches for what changes, and keeps first-party signals flowing. Every team, tool, and AI agent works from the same numbers, so every insight, plan, and action built on top starts from data the business already trusts.
Explore Alli Data
Alli Datasources
Every signal, one clean foundation.
Explore Alli Datasources
Alli Semantic Layer
One business standard for every number.
Explore Alli Semantic Layer
Alli Alerts
Let the signals find you.
Explore Alli Alerts
Alli Marketplace
The right tools, added when you need them.
Explore Alli Marketplace
Alli Audience Gateway
Server-side tracking, managed for you.
Explore Alli Audience GatewayAlli Intelligence: Find the signal behind every decision.
Alli Intelligence turns audience, creative, brand, commerce, and market signals into answers your teams can trust and act on while the decision is still open. Ask a question in plain language, explore performance without filing a ticket, and give brand investment a number it can defend.
Explore Alli Intelligence
Ask Alli
Your data, live in conversation.
Explore Ask Alli
Alli Data Explorer
Answers, not another dashboard.
Explore Alli Data Explorer
Alli Brand Equity
Make your brand equity something you can prove.
Explore Alli Brand Equity
Alli Commerce Insights
Your category, across every shelf.
Explore Alli Commerce Insights
Alli Creative Insights
Know why an ad worked.
Explore Alli Creative Insights
Alli Business Insights
Find your next growth opportunity.
Explore Alli Business InsightsAlli Planning: Shape strategy around opportunity.
Alli Planning connects live audience insight, budget scenario modeling, media planning, creative testing, and reporting, so every plan starts from evidence instead of last year’s numbers, and leaders can see the tradeoffs before a dollar moves.
Explore Alli Planning
Alli Audience Planner
From static segments to Live Personas.
Explore Alli Audience Planner
Alli Scenario Planner
Connect reputation to revenue.
Explore Alli Scenario Planner
Alli Media Planner
One investment roadmap for every channel.
Explore Alli Media Planner
Alli Creative Labs
Engineer performance before you launch.
Explore Alli Creative Labs
Alli Generative Dashboards
The dashboard that builds itself.
Explore Alli Generative DashboardsAlli Activate: Move while the moment is open.
Alli Activate turns decisions into action. Build workflows from a single prompt, produce creative at scale without losing the brand, put governed AI on every desktop, turn your best automations into apps teams and clients use, and give AI agents secure access to your data.
Explore Alli Activate
Alli Generative Workflows
Describe the work once. Let it run.
Explore Alli Generative Workflows
Alli Creative Studio
Scale the creative, keep the brand.
Explore Alli Creative Studio
Alli4u
Move AI from experiment to everyday workflow.
Explore Alli4u
Alli Apps
Build agentic apps without giving up governance.
Explore Alli Apps
Alli MCP Server
Give your AI agents the context to act.
Explore Alli MCP ServerAI that works inside your rules
Alli does the repetitive work. People make the calls.
You see the sources.
Every answer shows where the data came from.
People approve.
Budget and creative decisions stay with your team.
Governed data.
Definitions, access, and connections are managed in one place.
Separate by design.
Client data sits in dedicated environments. Competing accounts run on separate teams.
A clear record.
Alli keeps a trail of what was spent, what action was taken, and why.
The same tools we use.
You get full access to the same tools and data PMG uses every day.
Results customers can point to
lift in brand preference, 120% lift in familiarity, 32% lift in ad recall
brand search lift across five new markets
of accounts on one foundation
partners aligned and a 21% lift in branded search
sales against forecast, launched in days
“PMG didn't just give us a beautiful, striking campaign; they redefined how our brand connects with high-value investors.”
The brands growing with Alli
Intelligence that answers like someone who already knows your business.
Not another report to interpret. Ask Alli is the AI agent inside Alli, live for every PMG client today. It already knows your data and answers in the terms your business runs on. Ask a question, and it can build the dashboard or the workflow that comes next.
Questions about Alli, answered.
What Alli is, how it works, and what it changes for your teams.
Who makes the decisions?
Your people do. Alli analyzes, drafts, and does the production work. Budget and creative decisions stay with your team, and approvals are logged.
What is Alli?
Alli is PMG’s operating system for business transformation. It connects a brand’s data, PMG’s technology, leading AI models, and the tools teams already use in one governed system, across four pillars: Data, Intelligence, Planning, and Activate. It also connects all of that to PMG’s experts, so decisions are faster, easier to defend, and turn into action sooner.
Who is Alli for?
Alli is built for enterprise brands delivering measurable impact and change across many markets, channels, and teams. It’s used by marketing leaders, media and brand teams, strategists, analysts, and finance partners who need to work from the same numbers. Alli is available to PMG clients, and it powers every PMG client and team today.
What are Alli’s four pillars?
Alli is organized into four connected pillars. Alli Data connects and governs every signal. Alli Intelligence turns signals into answers through products like Ask Alli and Brand Equity. Alli Planning models audiences, budgets, media, and creative before spend is committed. Alli Activate builds workflows from a prompt, scales creative, and puts governed AI to work.
What is Ask Alli?
Ask Alli is the AI agent inside Alli. It answers questions in plain language, builds dashboards, creates and talks through audience personas, and builds multi-step workflows from a single prompt. Every answer draws from your governed data, so you can trace where a number came from. Ask Alli is live in production for every PMG client today.
How does Alli help teams plan?
Alli Planning connects five products. Audience Planner builds Live Personas from current behavior, Scenario Planner models the revenue impact of budget changes, Media Planner keeps one governed plan tracked against actual spend, Creative Labs tests video before launch, and Generative Dashboards tracks results, so every plan starts from evidence teams can explain.
How does Alli turn a plan into action?
Alli Activate turns decisions into live work. Generative Workflows builds automations from a single prompt, and Creative Studio produces on-brand creative at scale. Alli4u puts governed AI on every desktop, Alli Apps turns workflows into tools teams and clients use, and Alli MCP Server gives outside AI agents governed access to your data.
Does Alli replace the tools we already use?
No. It connects to them. Your platforms stay where they are, and Alli brings their data together so every team reads the same version.
Where does my data live?
In a dedicated Alli environment for your brand. Competing accounts at PMG run on separate teams with no overlap.
How long has Alli been in production?
Since 2010. It's used by every PMG client and team today.
What results have brands seen with Alli?
FXTM saw a 200% lift in brand preference among UAE investors. Nike unified thousands of accounts around one shared data foundation. Peloton aligned 110 partners through one launch view, and Jazwares tripled its sales forecast after acting on an emerging trend. Each customer story covers what changed and how.
Skip the deck. See the live platform.
Bring a question your team has been waiting on a report to answer. We'll show you how Alli handles it, live.