Platform
Strategic technology personalized for you
Discover the Inner Workings of Alli
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Tech Philosophy
DATA NEEDS TO BE
Democratized, transparent, accessible
Tailored Technology
Alli works seamlessly within your ecosystem. We build alongside leading platforms, strategically aligned to create best-in-class solutions.
Real-Time
Alli enables true proactivity, with real-time monitoring of your data and campaigns, so you can seize opportunities or address problems faster than your competition.
Actionable Insights
Make data-driven decisions with a holistic, enriched data set. Deliver and optimize media to target the right audience with the right messaging at the right time.
co-creating with partners
Building with Publishers & Influencing Innovation
We co-create alongside our clients and partners, designing solutions that improve the effectiveness of their business. Alli's innate flexibility empowers our dedicated teams to rapidly prototype and roll out new solutions.
Our product roadmap features joint technical plans with leading industry partners and our customers because co-creating is the new currency of innovation.
Integration Partners
Premier Partner with dedicated support, tailored insights, and first-mover advantages.
Premium inventory, data integrations, advanced targeting, and more.
Partner Network with exclusive API access, beta programs, and custom executions.
Premier Partner with dedicated support, tailored insights, and first-mover advantages.
Disrupter Partner with access on apps and platforms, plus learning & development opportunities.
Priority access to alphas and betas, data analytics, integrations, and more.
Marketing Partner with enhanced functionality for page and campaign management, access to deep marketing impact and attribution data plus media mix modeling.
Foundational Alpha Partner with creative efficacy measurement, increased usability, efficiency, and functionality of Reddit ads.
Premium programmatic executions via Alli, powered by data and intelligence integrations.
Partnership with consumer behavior modeling with in-store location data and insights, plus consumer journey ROI impact.
Elite Tier Partner with an unmatched level of support and innovation testing opportunities.
Partnered with Microsoft Advertising for the Netflix Basic with Ads launch and will continue to shape the platform and ad offering in this all-new, premium connected TV environment.
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Partnered for a direct API integration on behalf of client brands for enhanced optimization and scalability.
leading with Innovation
Fitted with the most advanced tech on the market, you'll be first in line on the forefront of innovation.
Artificial Intelligence
Alli uses AI to analyze creative assets to make predictions and recommendations.
Machine Learning
Alli's machine learning capabilities enable the autonomous optimization of digital marketing campaigns.
Cloud
Offering unbridled flexibility and ultimate reliability, Alli's cloud storage is powered by Amazon Web Services.
API
Alli's data pipelines are developed from scratch to enable real-time, seamless data transfers or can be custom-built from the ground up.
Data warehousing & modeling
Equipped with big data storage that’s safe and secure, plus innovative modeling techniques to visualize data.
Explore the platform
Alli is powered by three feature pillars to help deliver a smarter digital strategy. Let’s dive in.
Alli Data
Harmonize hundreds of sources to store a secure data engine.
Alli Actions
Gain peace of mind with DIY alerts and automations.
Alli Insights
Pull actionable insights from your blended data in real time.
Methodologies
The team at PMG uses an agile methodology, specifically scrum, to develop complex products for the Alli platform. Teams across the business, including the tech & data teams, leverage this methodology which focuses on three core principles:
Transparency
The progress of the work must be visible to everyone
Inspection
The team must have frequent chances to inspect various aspects of the deliverables
Adaptation
Adjustments should be made to the process along the way based on feedback and environment
An agile approach to work means that Alli is constantly evolving and teams are uniquely autonomous in their ownership.
Join us in building the future
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