Alli Keeps you ahead of the game

Amplifying a reinforcing message at a global scale can be a challenge. From researching new audiences to developing deep customer journeys or crafting inspiring creative content to launching on new channels, PMG and SurveyMonkey partnered on a new initiative.

Bold new creative demanded a big splash announcement, ensuring audiences were met across digital channels and platforms. A robust full-funnel media plan was launched targeting CTV, digital, social, podcast integrations with iHeartMedia and Spotify, rich media, and digital out-of-home. Search query volume went up and an increase in clicks, combined with paid search optimizations, delivered a 58% drop in brand CPCs, helping SurveyMonkey reallocate over $1.5MM in savings across other performance programs and channels.

PMG and Alli supported a historic sitewide promotion slated for 2/22/22 on the Container Store website as well as reinforcing a new tagline through programmatic and paid social media. Running a national campaign of this scale required a connected digital strategy that was ready with optimization and maximized for investment.

On launch day, a takeover of the Yahoo login page and theSkimm’s daily newsletter promoted the sitewide offer. After launch day paid search, shopping campaigns, paid social and programmatic, with a strategy optimized for prospecting and retargeting, was leveraged to drive engagement, site traffic, and conversions. The date 2/22/22 was its biggest day ever in e-commerce sales — beating the next biggest day by more than 2.3X.

If the past few years have shown us anything, it is to be prepared for the unknown. Ensuring your business is future-proofed through an agile, digitally-connected strategy is essential in today's fast-changing world. Digital transformation of this scale can be streamlined with a platform like Alli.

In the midst of a global pandemic, lockdowns, and a decrease in demand for travel, Best Western took steps to ensure resiliency during uncertainty and success during recovery. Alli helped Best Western weather the worst of the pandemic, helping target an audience who demonstrated a clear indication of booking travel through lower-funnel paid search and metasearch captures. Alli also stored a custom dashboard that visualized current and predicted booking revenue so that Best Western could get a pulse on the state of travel demand and watch out for early indicators of a recovery. This predictive dashboard included combined views of regional, foot traffic, weather, vaccinations, and other data from disparate sources for a complete picture. Overall, the management of Best Western’s digital had stunning impacts, including a 27% increase in booking vs pre-pandemic levels.