Customer stories

Real results from real Alli customers.

Alli by PMG has helped 27 brands — from Nike and Peloton to FXTM and Best Western — connect data, intelligence, planning, and execution into one system. Below are their stories: the problem, the strategy, and the measurable result, in their own words and ours.

In their words

What customers say about working with PMG.

We knew we needed to capture attention with a campaign that creatively broke the mould. PMG didn't just give us a beautiful, striking campaign; they redefined how our brand connects with high-value investors. Taking a leap of faith on a fully hybrid AI production felt like a risk, but we were sold on the smart strategy. The results prove that when you pair human storytelling with cutting-edge technology, you don't just join the conversation, you disrupt it.
200%lift in brand preference
Reiko KwokChief Marketing Officer, FXTM
Live sports advertising has long been a powerful awareness driver for QSR brands, but we needed it to do more, we needed it to drive real, measurable business impact. By leveraging first-party data, dynamic ad delivery, and real-time optimization, we've transformed traditional live sports media into a precision performance channel. This approach allows us to connect with our customers where it matters most and turn media investment into tangible sales growth.
63%higher net new buyer conversion from live sports
Scott SuttonMedia Director, CKE Restaurants
New Scientist
The PMG team was invaluable in helping New Scientist redefine our digital marketing strategy. The results are a testament to the knowledge they impart and the passion and drive they have to support our needs.
77%increase in subscriptions
James NicholsonHead of Campaign Marketing, New Scientist
[Winning Isn't for Everyone] is a story about what it takes to be the best, the legacies that have yet to be shaped, and the dreams that will be made real. It reminds the world that there's nothing wrong with wanting to win.
37%sales above forecast
Nicole GrahamCMO, Nike
Orca Security
[The campaign] is a rallying cry to everyone who manages, uses, and secures the cloud.
74%ad recall with business and technology leaders
Meghan MarksCMO, Orca Security
Who Gives A Crap
We wanted to bring some light and cheekiness to a heavy topic. Big change can start from something small as sitting on the loo.
11point awareness lift in Australia
Maria ChilewiczHead of Brand Management, Who Gives A Crap
Athleta
Our teams are maniacally focused on growing our purpose-led billion-dollar lifestyle brands, and our customers are responding. The marketing investments we've made over the last several quarters to fuel demand, coupled with the macro tailwinds, are supercharging our business.
113%growth in e-commerce
Sonia SyngalCEO, Gap Inc.
All customer stories

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Athleta customer story
Athleta

Power of Purpose

113%growth in e-commerce
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Beats by Dr. Dre customer story
Beats by Dr. Dre

Straight Outta Somewhere

1.2Bpeople reached worldwide
Read the story
Best Western customer story
Best Western

Life's a Trip

16%more platform revenue on 7% less spend
Read the story
Bring a Trailer customer story
Bring a Trailer

Buy Diane's Car: Bring a Trailer at F1 Las Vegas

220%lift in Google searches in Vegas during F1 week
Read the story
BYD customer story
BYD

Powering BYD's European Debut

398%brand search lift across five new markets
Read the story
CKE Restaurants (Carl's Jr. and Hardee's) customer story
CKE Restaurants (Carl's Jr. and Hardee's)

Turning QSR Marketing Into Measurable Performance

63%higher net new buyer conversion from live sports
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Community Fibre customer story
Community Fibre

Supercharged

139%increase in postcode lookups
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DryNites customer story
DryNites

Reshaping DryNites' Conversations with Parents

80%+U.K. market share after reversing the decline
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FXTM customer story
FXTM

Carving out a global edge in forex

200%lift in brand preference
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Global Citizen customer story
Global Citizen

Advancing Justice Globally

34kincremental sign-ups, 220% above average
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Huggies Pull-Ups customer story
Huggies Pull-Ups

Using Gamification to Drive Sales Growth

26%YoY sales growth, the best in six years
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Jazwares customer story
Jazwares

For Your Sleepy Head

3xsales vs. initial forecast
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Lilly Pulitzer customer story
Lilly Pulitzer

For a New Generation of Originals

98%positive social sentiment
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McAfee customer story
McAfee

From Antivirus to All-Inclusive

7.5xincrease in daily site visitors
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Momentive customer story
Momentive

Bold Enough to Ask Hard Questions

22%revenue growth YoY
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New Scientist customer story
New Scientist

Content as a Catalyst

77%increase in subscriptions
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Nike customer story
Nike

Building Nike's Global Media Data Foundation

207countries unified around one trusted source of truth
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Nike customer story
Nike

Winning Isn't For Everyone

37%sales above forecast
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Orca Security customer story
Orca Security

The Cloud Is Yours

74%ad recall with business and technology leaders
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Peloton customer story
Peloton

Cross Training Series Global Launch

110partners aligned through one live launch view
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STARRY customer story
STARRY

How STARRY Became Culturally Unavoidable to Gen Z

5.3%market share in year one
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Sterling customer story
Sterling

Plumbers Getting it Done

34%higher cost effectiveness than benchmark
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SurveyMonkey customer story
SurveyMonkey

Give the people what they want

58%drop in brand CPCs, $1.5MM+ reallocated
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The Container Store customer story
The Container Store

Welcome to The Organization

2.3xthe next-biggest e-commerce sales day
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The Woolmark Company customer story
The Woolmark Company

Wear Wool, Not Fossil Fuel

1.4%lift in favorability of wool over other materials
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Travelex customer story
Travelex

Content Strategy that Drives Revenue Gains

33%year-over-year traffic growth
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Who Gives A Crap customer story
Who Gives A Crap

Uncrap The World

11point awareness lift in Australia
Read the story

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