Ask Alli is the AI agent inside Alli, PMG’s operating system. It turns a plain-language question into a verified answer, a dashboard, an audience persona, or a finished workflow while the decision is still live, using the same governed data your teams already work from.
increase in brand preference among high-value investors in the UAE
lift in brand familiarity in a saturated, high-spend category
ad recall for the AI-assisted brand campaign
FXTM’s launch team used Ask Alli as one place to check audience signals, try creative directions, and test placement decisions across digital and out-of-home. Read the FXTM customer story
Plenty of AI agents look good in a demo. The trouble starts when they meet live data, real definitions, and a budget call that can’t wait for a pilot to finish.
A general AI assistant can read an export, but it improvises over the data. It doesn’t know which revenue definition finance uses, or which campaigns belong to which brand.
A pilot proves the idea, then stalls on integration, governance, and trust. Two quarters later, it still isn’t allowed near a real decision.
A narrow assistant can answer questions about one platform. It can’t build the dashboard, brief the audience, or run the workflow that comes next.
Ask Alli answers in plain English from your governed data, keeps the thread as you follow up, and shows the table behind every number.
Type the question. Ask Alli pulls the data, builds the table or chart, and tells you what it did, so the answer arrives while the meeting is still going.
For your teamQuestions that used to wait days for an analyst get answered in the room.
Explore Data ExplorerAnswers come from the same governed data as every Alli report, resolved against the definitions in the Semantic Layer. The source table stays on screen, and you can save or export the view.
For your teamLeaders make the call with a number the team already agreed on.
Explore Semantic LayerAsk a follow-up, then another. Ask Alli keeps the thread, so the conversation moves from what happened to what it means for your plan.
For your teamPlanners, strategists, and leads dig in without waiting on a specialist.
Questions that used to wait days for an analyst get answered while the meeting is still going, so the decision happens in the room where it came up.
Plain language replaces query languages, filters, and dashboard hunting. The data stops sitting behind a handful of specialists.
Recurring reports, summaries, and data pulls can be described once and delivered automatically, where the team already works.
Ask Alli is connected to planning, activation, and measurement, so an answer can become a dashboard, a brief, or a workflow without starting over.
Who uses it
Pressure-test a budget question in the meeting.
Get a verified answer and chart on the spot, and make the call while the room is still deciding.
Find the insights worth taking into the review.
Check pacing, compare platforms, and pick the three findings that matter for an executive review, with no dashboard to rebuild and no report to wait on.
Talk to the audience before you brief.
Build a persona, talk it through, and test your creative against it before media is committed.
Hand off the repeat requests.
Ask Alli writes the SQL, builds the summary, and delivers recurring jobs, so analysts spend more time on the modeling and interpretation only they can do.
Ask Alli runs through every product in Alli. It talks with audience personas in Audience Planner and turns one prompt into a working workflow.
Show an AI persona your ad in Audience Planner and ask what it likes and what it would change. Answers are grounded in that audience’s data.
For your teamStrategists test creative against the audience before a dollar of media is committed.
Explore Audience PlannerIn Generative Workflows, one prompt can pull data, calculate metrics, write a summary, and deliver the draft to Slack. In Generative Dashboards, a sentence builds a working dashboard. Drafts arrive for review before anything goes out.
For your teamRecurring reports get described once and delivered on schedule.
Explore Generative WorkflowsAsk Alli resolves every request against the governed data and definitions the rest of Alli runs on.
Type it the way you’d say it out loud, in Data Explorer, Audience Planner, or wherever you’re working.
The request is matched to governed metrics and definitions in the Semantic Layer, with SQL written where it’s needed.
A verified answer comes back as a table, chart, or summary, with the source data on screen.
Ask a follow-up, talk to a persona, or refine the view in the same conversation.
Turn the answer into a dashboard, a brief, or a workflow that delivers to your team.
Ask Alli is built into the products your teams already use. Here’s what each one asks it to do, with a typical prompt.
Have a question your team asks every week? See Ask Alli answer it on your data
Most agent pitches ask you to imagine what the tool could do once it’s built. Ask Alli is already in production for every PMG client, inside real accounts on real numbers.
| Demo | Pilot | Ask Alli in production | |
|---|---|---|---|
| Data | Cleaned by hand for the occasion | A copy, walled off from the real stack | Live, governed data the business already runs on |
| Questions | Planned in advance | Limited to a test scope | The question you have, when you have it |
| Where it lives | A separate screen | A separate tool, watched by its builders | Inside the tools your teams already use |
| Trust | Looks right | Checked by the people who set it up | Every number traces back to an agreed source |
| Who uses it | An audience | A small test group | Every PMG client, daily |
Ask Alli runs on the same data foundation as the rest of Alli, and every answer can be traced back to where it came from.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
Ask Alli is live for every PMG client today, working inside real accounts and the same tools your teams use every day.
Every request resolves against the metrics, definitions, and business rules in the Semantic Layer, so answers match your reports.
You can see the data and logic behind each answer, and drafts arrive for review before anything goes out.
The ideas behind Ask Alli
What Ask Alli is, how it keeps answers accurate, and how teams put it to work.
Ask Alli is the AI agent inside Alli, PMG’s operating system. It answers questions in plain language, builds dashboards, creates and talks through audience personas, and runs multi-step workflows. Every answer draws from the same governed data foundation the rest of Alli runs on, and it’s live in production for every PMG client today.
Generic AI assistants answer from general training data or improvise over files you upload. Ask Alli answers from your verified business data, resolved against shared definitions in Alli’s Semantic Layer. It knows how your business defines its metrics, and every answer traces back to a source your teams already agreed on. It can also act, building dashboards and running workflows.
Ask Alli doesn’t guess at your data. Every request resolves against governed metrics, definitions, and business rules in the Semantic Layer, the same foundation that powers the rest of Alli. You can see the data and the logic behind each answer, so if something looks off, you can trace exactly where the number came from.
No. You type the question the way you’d say it out loud. Ask Alli handles the query, writing SQL where it’s needed, and returns an answer, table, chart, or summary. Technical teams still own governance over the sources and definitions. Everyone else gets direct access to what those sources contain.
It’s in production. Ask Alli is live for every PMG client today, working inside real accounts on real numbers. It runs on the same governed data and inside the same tools your teams use every day, and its answers follow the same definitions as every Alli report.
No. Dashboards are good when the question is known in advance, and analysts are essential for deeper modeling. Ask Alli handles the questions that come up in the moment, during a planning meeting or a performance review. That takes repeat requests off the analytics queue, so analysts can spend more time on the work only they can do.
It can take action. In Generative Workflows, one prompt can pull data, calculate metrics, write a summary, and deliver the draft to Slack for review. In Generative Dashboards, a sentence builds a working dashboard. People stay in charge, with drafts arriving for review before anything goes out.
Start with the question your team asks most often and can’t answer quickly. It’s usually a performance question that means pulling data from several places or waiting on an analyst. Get Ask Alli answering that first. Once a team trusts the answer, building the dashboard and running the workflow tend to follow.
Book an intro and we’ll run Ask Alli against the questions your team asks most, on your own data.