What is Alli Activate?

Alli Activate is the enterprise AI automation platform inside Alli, PMG’s operating system for business transformation. It includes five products: Generative Workflows, Creative Studio, Alli4u, Alli Apps, and Alli MCP Server. Together they automate recurring work, scale creative, put AI on every desktop, turn workflows into apps, and give AI agents governed data access.

How do the Alli Activate products fit together?

They form a ladder. Teams prompt and build reusable skills in Alli4u. Generative Workflows chains skills into automations that run on their own. Alli Apps wraps a workflow in an interface teams and clients use. Alli MCP Server gives every step governed data access. Creative Studio scales creative production alongside them.

Is Alli Activate only for marketing teams?

No. Activate is built on PMG’s marketing operations experience, but any team with recurring data work can use it, including finance, sales, operations, and leadership. Weekly reports, data deliveries, and QA checks look similar across functions, and Generative Workflows, Alli4u, and Alli Apps handle them the same way.

Does Alli Activate replace our existing tools?

No. Alli works alongside the platforms your teams already use. Generative Workflows connects to Google, Meta, Amazon, TikTok, Snowflake, BigQuery, Slack, and Google Sheets, and Alli4u connects to Alli, Google, Slack, and Meta. Activate coordinates work across those systems, where it already lives.

How much of this runs without people?

Less than the word automation might suggest. Workflows take on the repeatable parts, like scheduled reporting, QA checks, and feed updates. People still own strategy, creative quality, and decisions that carry real risk. Many teams send drafts to Slack for review first, and audit trails show who triggered what.

How does Alli Activate keep AI and automation governed?

Governance is built into each product. Generative Workflows has role-based access and audit trails. Creative Studio has approvals and version control. Alli4u locks down keys and tracks usage per person. Alli Apps verifies and reviews code on every deploy. Alli MCP Server uses OAuth 2.1 and your existing permissions.

Will automated creative look generic or off-brand?

No. Creative Studio is human in the loop. Automation handles resizing, formatting, translation support, and data swaps, while designers and brand teams control the master creative, the rules, and final approval. Every version carries the same visual identity, so producing more creative doesn’t mean losing the brand.

What is an MCP server, and why does it matter?

An MCP server gives AI assistants and agents structured access to a system’s data and actions using Model Context Protocol, an open standard. Most AI agents fail on access. Alli MCP Server lets agents reach Alli data and services through the same permissions as everyone else, without custom integration code.

Do people need to code to use Alli Activate?

No. Generative Workflows builds workflows from a plain-language prompt, Creative Studio works from templates, and Alli Apps gives people interfaces to work in. Developers can go further with Python, JavaScript, and the AI coding assistant in Alli4u, but everyday use doesn’t require writing code.

Where should a team begin with Alli Activate?

Start with one recurring task that eats time every week, like a performance report or a QA check. Describe it to Ask Alli in Generative Workflows and schedule it. Once the team trusts one workflow, turn the most-requested ones into apps and expand AI access through Alli4u.

Enterprise AI automation platform

Alli Activate. Move while the moment is open.

Alli Activate is the enterprise AI automation platform inside Alli, PMG’s operating system for business transformation. Five products turn decisions into action: workflows built from a prompt, creative produced at scale, an AI workspace on every desktop, apps your teams and clients use, and governed access for AI agents, all on the same data as the rest of Alli.

Book an intro Explore the Activate products

Customer impact

200%

lift in brand preference among UAE investors

FXTM: read the story

1,000+

accounts integrated globally

Nike: read the story

110

partners aligned through a single, live launch view

Peloton: read the story

Governed AI automation, defined

What is governed AI automation?

Governed AI automation hands repeatable work to AI and software inside the same rules, permissions, and data the rest of the business runs on. Reporting, QA checks, data delivery, creative versioning, and agent actions run on their own, while people keep ownership of strategy, creative quality, and any decision that carries real risk.

Someone has to notice.

Most execution slows down between deciding and doing. A signal shows up, and someone has to notice it.

A ticket gets filed.

Then a ticket gets filed, and the moment has often passed by the time the change goes live.

Fast, but hard to trace.

Automation and AI agents that aren’t connected to governed data speed things up but create a new risk: work that moves fast but can’t be explained or traced.

Alli Activate runs on the same foundation as Alli Data, Intelligence, and Planning. Every workflow, creative version, app, and agent action starts from the same numbers and permissions, with approvals and audit trails built in, so teams move faster and can still see what happened and why.

The Alli Activate products

Five products. One governed path from idea to action.

Each product works on its own and compounds when your team uses them together.

Automate · Alli Generative Workflows

Describe the work once. Let it run.

Alli Generative Workflows is AI workflow automation built into Alli. Describe a job in plain language and Ask Alli builds the full multi-step workflow, from pulling data to writing the summary to delivering it in Slack. Then it runs on a schedule, for any team with recurring work.

For your teamA global retail brand launched a seasonal sale 48 hours faster by automating promotional feed updates.

Explore Alli Generative Workflows

Produce · Alli Creative Studio

Scale the creative, keep the brand.

Alli Creative Studio is creative automation built into Alli. It turns approved designs into thousands of platform-specific, localized ad versions, keeps them current with product feeds and performance data, and holds every version to your brand and legal rules.

For your teamA global retailer launched 10,000 localized assets in one day, with 25% higher ROAS than manual campaigns.

Explore Alli Creative Studio

Build · Alli4u

Move AI from experiment to everyday workflow.

Alli4u is the enterprise AI workspace that puts a secure AI coding assistant on every desktop. Each person gets the models they’re enabled for, usage tracked individually, a shared library of skills, and ready-made connections to Alli, Google, Slack, and Meta.

For your teamAPI keys, tokens, and secrets stay locked down, with context separated by customer or business unit.

Explore Alli4u

Connect · Alli MCP Server

Give your AI agents the context to act.

Alli MCP Server is a Model Context Protocol server that connects AI assistants and agents to Alli. It turns Alli’s APIs into callable tools, so agents can query governed data, build dashboards, and trigger workflows from plain-English requests, without custom integration code.

For your teamOne request can span data, dashboards, and workflows.

Explore Alli MCP Server

Why it matters

Why does connected execution matter?

Less drag between deciding and doing. When execution runs on the same foundation as strategy, teams respond while the signal still matters, and AI work compounds from one project to the next.

Faster response.

Performance signals trigger workflows and reviews without someone watching every dashboard.

Creative at volume.

Versioning and localization move faster, and brand teams still sign off.

AI that compounds.

Every skill, workflow, and app becomes something the next person builds on.

Agent-ready access.

AI assistants work with Alli data through governed, permissioned connections.

How it works

How does Alli Activate work?

Alli Activate turns a decision into live work without losing the intelligence behind it.

Automate
Alli Generative Workflows automates the routines.
Produce
Alli Creative Studio produces creative at scale.
Build
Alli4u puts AI on every desktop.
Share
Alli Apps turns the best work into tools people open every day.
Connect
Alli MCP Server gives AI agents governed access to it all.

The agentic ladder

How do you move AI from pilot to production?

AI pilots stall when every good idea stays where it started: a prompt in one person’s chat window. Alli Activate turns that into a ladder, where each step reuses the one before. A prompt becomes a skill, a skill becomes a workflow, and a workflow becomes an app, all inside the same guardrails. Nobody starts over.

Step	What it is	Where it lives
Prompt	A request that gets a useful result from an AI model	Alli4u
Skill	A packaged, reusable prompt or automation anyone can install in one click	Alli4u skills library
Workflow	Skills chained into an automation that runs on a schedule or trigger	Alli Generative Workflows
App	A workflow wrapped in a real interface for teams and clients	Alli Apps
Foundation	Governed access to data and systems for every step	Alli MCP Server

Alli Creative Studio runs alongside the ladder, turning winning ideas into creative at scale with the same governance.

The disconnected stack

Why disconnected automation tools and AI pilots fall short

Most companies execute with manual handoffs, a general-purpose automation tool, and a scattering of AI pilots and personal AI subscriptions. Each one helps a little. None of them share data, governance, or the work people have already done.

	Manual handoffs	General automation tools and AI pilots	Alli Activate
How work gets built	Rebuilt by hand each time	Configured app by app, or prompted one person at a time	Described in plain language, then saved as skills, workflows, and apps
Data	Exports and spreadsheets	Copies of data in each tool	Governed data from the Alli foundation
Creative	One version at a time	Template resizing	Thousands of on-brand versions, updated from feeds and signals
Sharing	Stays with the person	Stays with the person or team	Skills and apps shared across teams and with clients
AI agents	Not connected	Custom integrations per agent	Alli MCP Server, with OAuth 2.1 and existing permissions
Governance	Varies by person	Varies by tool	Role-based access, approvals, code verification, and audit trails

Where to start

Which Alli Activate product do you need?

Start with the work that takes the most time or the AI effort that’s most stuck. Each one maps to a product.

If your team is dealing with…	Start with	Why
The same reports, QA checks, and data pulls every week	Alli Generative Workflows	Builds the workflow from a prompt and runs it on schedule
A production queue that can’t keep up with sizes, markets, and prices	Alli Creative Studio	Produces on-brand versions at scale from approved masters
AI used by a few specialists, with no view of cost or security	Alli4u	Puts governed AI on every desktop with per-user tracking
Useful automations only one person knows how to run	Alli Apps	Wraps them in an interface teams and clients can use
AI agents that can’t reach your data safely	Alli MCP Server	Gives agents governed, permissioned access to Alli

Talk to us about your first automation

Learn the concepts

Key concepts in Alli Activate

Browse the full glossary

Questions leaders ask about Alli Activate.

What Activate automates, what stays with people, and where teams start.

What is Alli Activate?
Alli Activate is the enterprise AI automation platform inside Alli, PMG’s operating system for business transformation. It includes five products: Generative Workflows, Creative Studio, Alli4u, Alli Apps, and Alli MCP Server. Together they automate recurring work, scale creative, put AI on every desktop, turn workflows into apps, and give AI agents governed data access.
How do the Alli Activate products fit together?
They form a ladder. Teams prompt and build reusable skills in Alli4u. Generative Workflows chains skills into automations that run on their own. Alli Apps wraps a workflow in an interface teams and clients use. Alli MCP Server gives every step governed data access. Creative Studio scales creative production alongside them.
Is Alli Activate only for marketing teams?
No. Activate is built on PMG’s marketing operations experience, but any team with recurring data work can use it, including finance, sales, operations, and leadership. Weekly reports, data deliveries, and QA checks look similar across functions, and Generative Workflows, Alli4u, and Alli Apps handle them the same way.
Does Alli Activate replace our existing tools?
No. Alli works alongside the platforms your teams already use. Generative Workflows connects to Google, Meta, Amazon, TikTok, Snowflake, BigQuery, Slack, and Google Sheets, and Alli4u connects to Alli, Google, Slack, and Meta. Activate coordinates work across those systems, where it already lives.
How much of this runs without people?
Less than the word automation might suggest. Workflows take on the repeatable parts, like scheduled reporting, QA checks, and feed updates. People still own strategy, creative quality, and decisions that carry real risk. Many teams send drafts to Slack for review first, and audit trails show who triggered what.
How does Alli Activate keep AI and automation governed?
Governance is built into each product. Generative Workflows has role-based access and audit trails. Creative Studio has approvals and version control. Alli4u locks down keys and tracks usage per person. Alli Apps verifies and reviews code on every deploy. Alli MCP Server uses OAuth 2.1 and your existing permissions.
Will automated creative look generic or off-brand?
No. Creative Studio is human in the loop. Automation handles resizing, formatting, translation support, and data swaps, while designers and brand teams control the master creative, the rules, and final approval. Every version carries the same visual identity, so producing more creative doesn’t mean losing the brand.
What is an MCP server, and why does it matter?
An MCP server gives AI assistants and agents structured access to a system’s data and actions using Model Context Protocol, an open standard. Most AI agents fail on access. Alli MCP Server lets agents reach Alli data and services through the same permissions as everyone else, without custom integration code.
Do people need to code to use Alli Activate?
No. Generative Workflows builds workflows from a plain-language prompt, Creative Studio works from templates, and Alli Apps gives people interfaces to work in. Developers can go further with Python, JavaScript, and the AI coding assistant in Alli4u, but everyday use doesn’t require writing code.
Where should a team begin with Alli Activate?
Start with one recurring task that eats time every week, like a performance report or a QA check. Describe it to Ask Alli in Generative Workflows and schedule it. Once the team trusts one workflow, turn the most-requested ones into apps and expand AI access through Alli4u.

Alli Activate

See what your business can do when execution keeps pace with strategy.

Book a walkthrough and bring the report your team rebuilds every week. We’ll show you Alli Activate turning it into a workflow, then into a tool your whole team can use.

Book an intro Explore Alli Data