Newsroom

New products, product updates, and company news from Alli by PMG.

RSS feed Every product update in the changelog

Product update September 17, 2026Alli Models gives every dashboard and explorer view one certified set of metricsBuild a model once, certify it, and reuse it in every Data Explorer view and dashboard.
Product update September 10, 2026Alli4u turns one person's skill into a workflow the whole team runsPromote a tested Alli4u skill to a shared workflow your team can schedule and maintain.
Product update September 3, 2026Alli Generative Workflows adds a Testing Suite that pinpoints and explains failed stepsRun one task, see the error live, and get an explanation from Ask Alli in the builder.
Product release August 20, 2026Alli Apps launches for every Alli user, bringing approvals and reviews into one placeApprovals, inputs, and creative reviews now happen inside Alli, next to the work they're about.
Product update August 13, 2026Alli Brand Equity brings brand health signals into Scenario Planner in betaA beta brand dashboard now sits inside Alli Scenario Planner.
Product update August 6, 2026Alli Data Explorer adds custom metrics and target comparisons through Ask AlliDescribe a metric, upload targets, and compare them to performance in Data Explorer.
Product update July 20, 2026Alli Generative Dashboards adds page-level filters and shareable filtered viewsOne filter now updates every chart in a Generative Dashboard.
Product update July 13, 2026Alli Data Explorer lets teams build custom columns with a formula or Ask AlliBuild your own dimensions and metrics directly in Data Explorer.
Product update July 6, 2026Alli Generative Workflows adds Ask Alli troubleshooting and a Google Drive connectionAsk Alli now explains workflow errors, and workflows connect to Google Drive.
Product update June 18, 2026Ask Alli now analyzes data and explains what it means in plain languageAsk Alli now returns the numbers and what they mean, in one place.
Product update June 11, 2026Alli Semantic Layer becomes configurable for analytics teams through a new interfaceAnalytics teams can now configure the Alli Semantic Layer themselves.
Integration June 4, 2026Alli Audience Planner adds NBCU streaming and NBC linear TV alongside digitalNBCU streaming (CTV) and NBC linear TV are now in Audience Planner.
Product release May 20, 2026PMG launches Alli Business Insights for cited brand and competitive researchA research engine for brand and competitive analysis, with inline source citations.
Product update May 13, 2026Alli Generative Workflows builds entire workflows from a natural language promptDescribe a job to Ask Alli, review the workflow it builds, and run it.
Product update May 6, 2026Ask Alli surfaces trends and anomalies in Alli Data Explorer queriesAsk Alli now analyzes the Data Explorer query you're looking at.
Product update April 20, 2026Alli Generative Dashboards updates every chart on a dashboard with one promptOne prompt now updates styling, columns, and layout across a whole dashboard.
Product release April 13, 2026Alli Creative Studio is now generally available, with multi-variant delivery to MetaCreative Studio is available to everyone, with multi-variant delivery to Meta.
Integration April 6, 2026Alli Audience Planner adds GWI behavioral data to personasGWI behavioral data is now available directly inside Audience Planner.
Product release March 19, 2026PMG launches Alli Scenario Planner to forecast revenue impact before budgets moveModel budget scenarios and forecast revenue impact before making changes.
Product update March 12, 2026Alli Generative Workflows opens in preview, turning a sentence into a working workflowA preview of workflows built entirely from natural language.
Product release March 5, 2026PMG introduces Alli Semantic Layer to standardize metrics across data sourcesConsistent definitions and aligned metrics across every Alli experience.
Product update February 19, 2026Alli Creative Insights adds AI video concepting with Ask AlliConcept updates to video ads with natural language prompts in Creative Insights.
Product update February 12, 2026Alli Creative Insights adds custom metrics to viewsTailor Creative Insights views with the metrics that matter most.
Integration February 5, 2026Alli Audience Planner personas now feed Alli Generative WorkflowsPersonas from Audience Planner can now be pulled straight into workflows.
Product update January 20, 2026Alli Generative Dashboards turns a sketch or screenshot into a working dashboardA sketch or a screenshot is now enough to start a working dashboard.
Product update January 13, 2026Alli Semantic Layer adds table naming controls for reviewing data categoriesInconsistent campaign names are now easy to review and correct in one table.
Integration January 6, 2026Alli Audience Planner adds LinkedIn and Reddit to audience planning and sizingLinkedIn and Reddit now sit in the same audience plan as everything else.
Product update November 13, 2025Alli Audience Planner matches target audiences to YouTube creatorsYouTube creators are now matched to the audience you're planning for.
Product update November 6, 2025Alli adds global currency support so teams see reporting in their own currencyReporting in Alli now shows the currency each team works in.
Product update October 20, 2025Alli Generative Dashboards speeds up edits and adds drag-and-drop layoutsEdits land up to 30x faster, and charts move with drag and drop.
Integration October 13, 2025Alli Datasources adds StackAdapt, MediaOcean/Prisma, and business calendar reportingStackAdapt, MediaOcean/Prisma, product feeds, and the business calendar now land in Alli reporting.
Product update October 6, 2025Alli Creative Insights shows ad status next to performance in reportingAd status now sits next to performance, so reviews show which assets are live.
Product release September 25, 2025Alli Generative Dashboards launches, building dashboards from plain-language promptsDescribe the dashboard you need and Alli builds it, with no dashboarding experience required.
Integration September 18, 2025Alli Creative Insights adds LinkedIn ad data with daily creative insightsLinkedIn creative now gets the same daily creative insights as every other platform.
Product update September 11, 2025Alli Generative Workflows adds live logs, link sharing, and pinned starter templatesWorkflow logs stream live, sharing is a link, and common starts are one click away.
Integration September 4, 2025Alli Audience Planner adds Roku reach estimates and natural language persona searchRoku reach now sits next to the persona, and personas are found by describing them.
Product update August 27, 2025Alli Creative Insights makes ad-level creative metadata a certified datasourceAd-level creative metadata is now a certified datasource any report or model can use.
Product release August 20, 2025Alli Audience Planner 2.0 launches with live, behavior-based personasPersonas are now live, you can ask them questions, and the data shows what sets each audience apart.
Product update August 6, 2025Alli Generative Workflows adds Alli Cloud and Google Docs templates, no credentials neededFiles from Alli Cloud and Google Docs now come into Workflows with no credentials.
Product update July 17, 2025Alli Data Explorer adds period-over-period comparisons, by click or plain-language questionComparing periods in Data Explorer now takes one click, or one question.
Product update July 10, 2025Alli Creative Labs adds bulk folder upload for full campaign reviewsA whole folder of ads now goes into Creative Labs at once.
Product update July 3, 2025Alli Data Explorer now downloads CSV exports directly inside AlliCSV exports from Data Explorer now download right where you are.
Product release June 19, 2025Alli Creative Labs launches to score ad concepts before they go liveAd concepts are now scored before launch, against what has actually performed.
Product update June 12, 2025Alli Generative Workflows sends Slack messages without token setupPosting to Slack from a workflow now takes adding one app to a channel.
Product update May 20, 2025Alli Audience Planner sets reach estimates to the national level by defaultReach estimates in Alli Audience Planner now start at the national level.
Product update May 13, 2025Alli Generative Workflows adds AI prompt steps that need no credentialsAdding AI to a workflow now takes a prompt and a file name, with no keys to set up.
Product update May 6, 2025Alli Generative Workflows now queries Alli data directly with SQL or Ask AlliWorkflows now read report data directly, using SQL or a question to Ask Alli.
Product release April 17, 2025Alli Generative Workflows launches with drag-and-drop builders and more than 150 templatesRepetitive tasks get built once, from a template, and run on their own.
Integration April 10, 2025Alli Audience Planner expands to five new markets on Meta, Snap, TikTok, and YouTubeAudience Planner now covers Canada, the UK, France, Germany, and Spain.
Product update April 3, 2025Alli Generative Workflows lets teams flag and pause underperforming ads from Google SheetsAd QA and the pause that follows now happen in the same Google Sheet.
Integration March 27, 2025Alli Creative Insights adds YouTube and Pinterest creative with daily updatesYouTube and Pinterest creatives now get the same daily insights as other platforms.
Product update March 20, 2025Alli Data Explorer embeds Ask Alli with automatic previews and faster queriesAsk Alli now sits inside Data Explorer, and previews update as you go.
Product update March 13, 2025Alli Audience Planner adds YouTube reach, view, and impression estimatesAudience Planner now estimates YouTube reach, views, and impressions per persona.
Product update March 6, 2025Alli Generative Dashboards adds competitive views of foot traffic and ad spendFoot traffic from Placer and competitor spend from Pathmatics, side by side at the DMA level.
Product update February 20, 2025Alli Generative Workflows introduces Social Ad Bloat to flag underperforming adsAI now finds underperforming ads on a schedule and sends the list to Sheets.
Product update February 13, 2025Alli Creative Labs bases its Creative Scorecard on actual performanceThe Creative Scorecard now scores creative on what has performed.
Product update February 6, 2025Alli Data Explorer opens consolidated cross-channel data for custom queriesExplorer now uses the same consolidated data as the dashboards.
Product release January 27, 2025Alli Apps introduces Weather Budget Adjuster to shift media spend as conditions changeA new app ties weather to store performance and adjusts media spend as conditions change.
Product update January 20, 2025Alli Data Explorer adds relative date ranges, AND/OR filters, and one-click exportRecurring reports now roll forward on their own, and exports take one click.
Product update January 13, 2025Alli Creative Insights adds TikTok multi-account support and new creative filtersTikTok accounts for several brands can now be managed together in Creative Insights.
Integration January 6, 2025Alli Datasources adds Partnerize, ShopMy, and Teads to bring more channels into reportingAffiliate, influencer, and native ad data now flow into Alli reporting.

Media contact

Nathan Barling
nathan.barling@pmg.com