Product update
Alli Creative Insights adds custom metrics to views
Creative teams tailor each view to the numbers they judge creative on.
FORT WORTH, Texas, Feb. 12, 2026: Views in Alli Creative Insights, part of Alli, PMG's operating system for business transformation, can now be tailored with custom metrics, so teams see the metrics that matter most to them.
Evaluating creative used to mean digging through metrics that didn't apply. Now each view shows only the numbers your team judges creative on.
See Alli Creative Insights on your own creative.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
