What changes
What changes when anyone can build the dashboard they need
01Questions get answered in the meeting.
A new question becomes a dashboard in minutes, while the decision is still on the table.
02Dashboards that keep up.
Teams refine a dashboard in conversation, so the view changes when the questions do.
03Analyst time back.
Similar views stop getting rebuilt by hand, and analysts spend the hours interpreting the data.
04Stories leaders can act on.
Dashboards combine charts, context, and summaries, so leaders see what changed and why.
Who uses it
Marketing leaders
Get the view before the meeting, or during it.
Ask for the view you need and walk into reviews with a clear story about what changed.
Account and client teams
Build the QBR in a sentence.
Build QBR and performance narratives with charts and summaries, without a multi-week build.
Media teams and analysts
One dashboard for campaign, creative, and audience.
Track outcomes in a dashboard that changes with your questions, and use pro-code when a view needs real logic.
Data and IT teams
Keep governance in place.
Approved data connections and role-based permissions stay in your control while more people build for themselves.
Use cases What do teams build first with Generative Dashboards?
Most teams start with the dashboards they ask for every week, then build the views that never made it out of the queue.
Executive summary
- Top KPIs across media
- For leadership
QBR narrative
- Performance by platform
- Summary of what changed
- For account teams and clients
Campaign performance
- Spend
- Sales
- Creative performance over time
Cross-team view
- Media results
- Creative results
- Audience results
- For the weekly sync
Market and channel review
- By market
- By channel
- This quarter against last
Ways to start
- A question
- A description of the visuals
- A whiteboard sketch
- A screenshot
- A template
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