Alli Creative Studio · Creative automation

Creative automation that keeps the brand intact

Alli Creative Studio is creative automation built into the Alli operating system. It turns approved designs into thousands of platform-specific, localized ad versions, keeps them current with product feeds, pricing, and performance data, and holds every version to your brand and legal rules, with people in control of the creative.

Before Creative Studio

Every new size, market, and language multiplies the work

A winning idea has to reach every placement, region, and product before the moment passes. When each version is rebuilt by hand, production becomes the slowest step in the campaign.

Rebuilt by hand.

Designers resize and reformat the same concept for every placement and market. Days go into versions, and the concepts wait.

Out of date in market.

Prices change and products sell out, but the ads keep running. Wrong details waste spend and frustrate customers.

Hard to keep on brand.

More versions mean more chances for an off-brand or outdated ad, especially when reviews happen over email and spreadsheets.

Template Generator

From a brief to an approved template

Describe the campaign, let brand guidance shape the first draft, and edit it on the canvas. The finished template becomes an ad set in Creative Studio.

Template setup

Start a template from a brief.

Create a project, choose a starting creative direction, and write the brief. The Template Generator uses it to build the first draft.

For your teamTeams start from a direction instead of a blank canvas.

Brand-guided assets

Brand rules shape every draft.

Colors, logo use, and clear-space rules guide what the Template Generator creates, so drafts start on brand.

For your teamLess rework, because brand checks happen before review.

Direction and edit

Pick a direction, then refine it.

Choose the direction you like, then edit headlines and copy right on the canvas. Layers stay organized as you work.

For your teamDesigners keep control of the final look.

Ad set to Studio

Turn the template into an ad set.

Create the ad set from the finished template and open it in Creative Studio, ready for variants.

For your teamThe handoff from design to production takes one step.

What changes

What changes when production runs through Creative Studio

Winning ideas scale faster.

One approved master becomes every size, market, and platform version, so a message that works in one market reaches the rest while it still matters.

Localized from one master.

Translation, layout adaptation, local disclaimers, and regional offers come from one approved design, with version control across every market.

Ads that match the feed.

Product names, prices, availability, and images update on the next render when the feed changes, with no new design request.

Refreshes on time.

Fatigue signals from Creative Insights point to the assets that need renewal, so refreshes happen before results drop.

Who uses it

Creative and design teams

Hand off resizing and reformatting.

Designers set the master and the rules, and Creative Studio handles the versions.

Media teams

Get every placement covered.

Platform-native versions for TikTok, Meta, YouTube, and display arrive ready to run.

Retail and ecommerce teams

Keep prices and products current.

Template fields map to product feeds, so prices, products, and inventory in your ads stay in line with the catalog.

Global and brand teams

Launch every market from one approved master.

Regional marketers get localized versions, and brand and legal teams approve and track every one in one place.

Creative Studio

From one template to approved, delivered variants

Edit variants like rows in a sheet, swap in hero images, get client approval, and render the approved set.

Manage variants

Edit variants like rows in a sheet.

Add a variant, set its label, headline, subheadline, and call to action, and watch the preview update as each change is submitted.

Watch the video 

For your teamMedia teams get new versions without waiting in the production queue.

Upload a hero image

Swap in a new hero image.

Upload an image, assign it to a variant, and see it in the preview at once.

For your teamFresh imagery reaches every version without a design request.

Client preview and approval

Review and approve in one place.

Open a shareable client preview, approve the versions that are ready, and leave comments in the activity feed.

Watch the video 

For your teamBrand and client teams sign off once, with every version tracked.

Render and deliver

Render the approved set.

Select the approved variants and render them. Progress shows as the set is produced and delivered.

Watch the video 

For your teamFinished creative reaches the platform with no manual uploads.

Explore Generative Workflows 
How it works

How does Alli Creative Studio work?

Start from an approved template, connect it to your data, and let Creative Studio produce, check, and deliver every version.

  1. Start from a template

    Choose a platform-native template or build a master design with your brand system.

  2. Map the fields

    Connect headlines, buttons, prices, and images to product data or copy variants.

  3. Generate the versions

    Creative Studio produces every size, market, platform, and audience variant you need.

  4. Review and approve

    Brand and legal teams approve versions in one place, with full version control.

  5. Render and refresh

    Approved versions render on schedule, and performance signals show what to update next.

The alternatives

Why manual production and template-only tools fall short

Designers rebuilding every version by hand can’t keep up with volume. Template-only tools like Smartly or Celtra make versions faster, but they don’t know which ones should exist.

Manual productionTemplate-only creative toolsAlli Creative Studio
How versions get madeDesigners rebuild each oneTemplates resize and swap textData-driven versioning from approved masters
SpeedDays to weeks per roundFaster, for the formats you set upThousands of versions from one master
DataManual updatesSome feed supportProduct feeds, pricing, inventory, and audience data
Refresh triggerSomeone notices results droppedManualPerformance signals from Alli insights
GovernanceReview by email and spreadsheetVariesApprovals, version control, and brand rules in one place
Connection to media and insightsSeparateUsually separateBuilt into the Alli operating system

Platform-native, governed, and built for global brands

Creative Studio runs inside the Alli operating system, so production connects to the same audience data, performance insights, and activation workflows your teams already use.

Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report  See security details 

  • Platform-native templates.

    Layouts are tuned for the placements on TikTok, Meta, YouTube, and display, so each version fits how that audience watches and scrolls.

  • Global scale.

    Thousands of versions across sizes, platforms, markets, languages, and products.

  • Governance built in.

    Approvals, version control, and brand rules sit in one place, and render checks run before any version is delivered.

Creative Studio questions, answered.

How Creative Studio produces versions, keeps the brand intact, and connects to your data.

  1. What is Alli Creative Studio?

    Alli Creative Studio is creative automation inside the Alli operating system. It turns approved designs into platform-specific, localized ad versions at scale, connects them to product feeds, pricing, and performance data, and applies brand rules and approvals to every version. People control the creative, and automation handles repetitive production work.

  2. Will automated creative look generic or off-brand?

    No. Creative Studio works from masters and brand systems your designers approve. Automation handles resizing, formatting, translation support, and data swaps, while your team controls the concept, the rules, and final approval. Every version carries the same visual identity, so scale doesn’t mean losing the brand.

  3. How many versions can Creative Studio produce?

    Creative Studio can generate thousands of versions from one approved master across sizes, platforms, markets, languages, and products. How many you need depends on your markets, placements, and product catalog, with production capacity no longer the limit.

  4. Can Creative Studio update ads when prices or inventory change?

    Yes. Template fields like product names, prices, availability, and images can be mapped to product feeds and pricing data. When that data changes, the affected versions update on the next render, without a new design request. That keeps ads from showing an outdated price or an out-of-stock product. To keep the feeds themselves clean and current on every channel, pair it with Alli Product Feed Management.

  5. How does performance data trigger a creative refresh?

    Performance signals from Alli insights, such as fatigue in Creative Insights, show when a hook, message, or format is losing effectiveness. Your team updates the affected template fields or variants in Creative Studio, and the refreshed versions render and go back into market, without starting production from scratch.

  6. How is Creative Studio different from Smartly or Celtra?

    Many creative automation tools focus on templates and media delivery. Creative Studio is part of the Alli operating system, so production connects to the same audience data, performance insights, and activation workflows your teams already use. What gets made and refreshed is based on what’s working in market.

  7. How do Creative Studio, Creative Labs, and Creative Insights work together?

    Creative Labs tests video concepts before launch. Creative Insights shows what’s working once ads are live and flags fatigue. Creative Studio produces and refreshes the versions at scale. Together, they connect testing, learning, and production, so a winning idea moves from insight to every market faster.

  8. Where should a team start with Creative Studio?

    Start with a campaign that already needs many versions, like a seasonal promotion across several markets or a product line with frequent price changes. Set up one master template, connect it to your feed, and compare the turnaround against your current process. Then add localization and signal-based refreshes.

Alli Creative Studio

One winning idea. Every platform. Every market.

Book an intro and bring one approved asset. We’ll show you how many versions your team could ship from it, and how fast.