Entertainment and media campaigns ship many versions of video and key art against a fixed date. Alli scores video before launch, produces versions under approvals and version control, and shows which creative choices land with which audiences. Your people make the creative calls.
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Read the Bring a Trailer storyA launch has a date, and the date doesn’t move. The creative has to exist in many cuts, sizes, and markets by then, and each version needs sign-off from more than one team.
After launch, the lessons are hard to keep. Which cut held attention? Which message landed with which audience? Most of that stays in a recap, not in the next brief.
Resizing, translation, and formatting become a queue
What Alli doesCreative Studio builds versions from an approved master
Nobody knows which version is final
What Alli doesApproval workflows and version control track each version and every change
The room picks the cut it liked best
What Alli doesCreative Labs scores video against historical performance and ranks variants
The lesson lives in a deck
What Alli doesCreative Insights connects creative attributes to audience and media results
Alli helps entertainment and media marketers test video before launch, produce versions under approvals and version control, and learn which creative choices land. It works through three Solutions pages. Alli does the scoring, versioning, and tagging. Creative and marketing leads decide what ships.
Products it draws onCreative Insights, Creative Labs, Creative Studio
See Alli for CreativeProducts it draws onAudience Planner
See Alli for AudiencesProducts it draws onBrand Equity, Creative Insights, Ask Alli
See Alli for BrandThree example scenarios. They illustrate the products. They are not customer stories.
A marketing team has three edits of a 15-second spot and a launch date.
Creative Labs scores each edit against 23 creative features and historical performance for the platform and goal you pick, then recommends what to keep and what to add. It scores video only.
The creative director and the marketing lead choose the edit and whether to re-cut.
A campaign launches in several markets with local copy and formats.
Creative Studio builds versions from an approved master, supports translation and layout adaptation, and keeps approvals and version control in one place.
Brand owners approve the master and each market’s version before it goes live.
A campaign has been live for two weeks and the team wants to brief the next one.
Creative Insights tags images and video by attributes such as tone, pacing, and layout, and connects them to audience and media results. Fatigue scoring shows when an asset is wearing out.
The creative lead decides which patterns belong in the next brief.
Three pressures stand out. We have not confirmed everything Alli can do for the fourth, which is rights.
A launch moment can’t be moved
How Alli helpsVersions come from an approved master, so more of the time goes to the idea
The cut often decides the result
How Alli helpsCreative Labs scores video before launch, and Creative Insights reads image and video after
What is trending shifts quickly
How Alli helpsAudience Planner shows creator and platform signals and cultural interest shifts
| Area | What Alli does | What your people do |
|---|---|---|
| Creative | Scores video and builds versions from the master | Make the creative call and approve what ships |
| Approvals | Routes versions and tracks changes | Sign off on each version |
| Audience | Shows current signals and creator influence | Decide who to prioritize |
Read why teams trust Alli’s data if your legal or IT team will review the setup.
Score your next set of edits before launch
Start with Creative LabsTag your last campaign’s assets and look for the attributes tied to the best results
Start with Creative InsightsSet up one master for a campaign that needs several markets
Start with Creative StudioWhat Alli does for entertainment and media teams, and what we have not confirmed yet.
Alli helps entertainment and media teams score video before launch, produce versions from an approved master under approvals and version control, and learn which creative choices land. Creative Labs, Creative Studio, and Creative Insights work together, and your creative and marketing leads decide what ships.
We have not confirmed that. Creative Studio has approval workflows and version control, which help teams see which version is final and what changed.
Yes, for video. Creative Labs scores each video against 23 creative features and historical performance for the platform and goal you choose, ranks variants, and recommends what to keep and what to add. It does not score static images, and the score informs the decision rather than making it.
Creative Insights tags images and video by attributes such as tone, pacing, layout, and message, then connects them to audience response and media results. You see which choices are tied to stronger performance by platform and audience, and fatigue scoring shows when an asset is wearing out.
Audience Planner builds Live Personas that update as behavior changes. It shows reach across platforms, the creators and communities shaping an audience, and shifts in cultural interest. You can talk to a persona through Ask Alli to test an idea before spending on it.
Alli is available to PMG clients. Entertainment and media teams use the same platform PMG’s experts use, so both sides work from the same data. Book a walkthrough and bring one launch, and we will show you what Alli can and can’t do for it today.
Book a creative walkthrough and bring your next set of edits. We will show you how they score, and where your team stays in charge. Alli is available to PMG clients.