Alli for Audiences builds Live Personas from current behavior, forecasts reach before you spend, and keeps conversion signals flowing to the platforms that need them. Your experts decide who to reach.
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PMG clients in this page’s stories
With Alli, PMG shifted from offer-led ads to a content-led, full-funnel approach that introduced people to New Scientist's journalism before asking them to subscribe. Six new channels, including YouTube, Meta, and Apple Search Ads, were added, with investment moving toward what curious audiences engaged with most.
5MMNew Users
74%Above In-Stream View Rate Benchmark
5Global Markets at Launch
With Alli, PMG built Peloton's growth audience from live signals, including Experian and Amazon purchase data, and brought more than 110 partners into one dashboard. Teams could manage frequency and shift spend between always-on reach and moments like the Las Vegas Grand Prix in real time instead of reconciling regional reports by hand.
Read the Peloton story 1.8BCampaign impressions
With Alli, PMG defined this audience, "the Protectors," from how they actually behave online. The "McAfee+ is Like…" campaign used simple analogies, like a lie detector for scam protection, across streaming, social, and audio, and Alli Creative Insights scored each version during the eight-week run.
Read the McAfee story 34%Higher Cost Effectiveness Than Benchmark
With Alli, PMG defined the audience from how plumbers actually spend their time, then turned seven hero videos into 63 ad versions for addressable TV, CTV, and trade social. Alli Creative Insights scored every version, and Alli Alerts flagged pacing issues so spend could move to what worked.
Read the Sterling storyEach platform sees a slice of your customer, research ages fast, and the tracking behind your targeting keeps losing signal.
Personas describe the customer at the time of the study, so the plan targets someone who has moved on.
Each platform’s audience tool covers its own users and nothing else.
Budget goes to a channel before anyone knows whether the audience can scale there.
The voices that shape an audience change faster than the planning cycle.
Browser restrictions leave conversions uncounted, so platforms optimize on partial data.
A segment is too thin to plan around, and each new data partner means a new contract and integration.
Five stages read from one data foundation, so strategy, media, and creative plan from the same audience.
Live Personas combine current behavior across platforms with your first-party insights.
You decideWhich audiences matter, and what the signals mean for the brand.
Reach comparisons and reach curves show where an audience can scale.
You decideThe channels, the budget, and which creators to approach.
Personas carry into media and creative planning, so every team works from one audience.
You decideThe strategy, the plan, and the creative that goes live.
Server-to-server tracking sends conversion signals to Meta, Google, TikTok, and Pinterest.
You decideConsent and privacy rules, and what’s sent where.
Platform and first-party data arrive automatically, and vetted partner apps add enrichment.
You decideWhich partner capabilities to add, test, or drop.
Alli does the research and the plumbing. Your team makes the calls.
Seven moments from the system, each shown by the decision it improves.
A Live Persona updates as behavior changes, bringing streaming, social, commerce, creator, and professional signals into one view.
What it’s worth
Targeting rests on evidence you can inspect, because every trait comes with the share of the audience that has it and how much more likely they are than average.
A trait most of the audience shares is context. A smaller share with a high index is what sets the audience apart, and the persona shows both.
What it’s worth
Teams spend targeting and creative effort on what is distinctive about the audience, not on what describes everyone.
Compare estimated reach for a persona across platforms, and use reach curves to forecast how a segment will scale.
What it’s worth
Media planners put budget where the audience can grow, and skip channels where it can’t.
Creator signals show which people and communities shape the audience, and reach curves show which voices are scaling now.
What it’s worth
Creator choices come from audience evidence, and creative teams know which voices and cultural moments the persona is paying attention to.
Chat with a published persona through Ask Alli and ask how it would react to a new hook. Answers draw on the signals behind it.
What it’s worth
Weak ideas get caught in a conversation instead of in a launch.
Audience Gateway captures site events on the server and sends them to each platform’s Conversions API, on managed infrastructure that handles API changes for you.
What it’s worth
Platforms optimize on a fuller picture of what converted, and engineers stay on product work. Server-side tracking supports your consent and privacy processes and doesn’t replace them.
Marketplace apps run on your own Alli data and turn a customer list into privacy-safe audience insights. Datasources keeps platform and first-party data arriving.
What it’s worth
A thin segment gets deeper signals without a new contract, login, and pipeline for each vendor, and the result feeds straight into Audience Planner.
Every Alli audience product runs on the same data foundation, with role-based access and managed infrastructure.
See why teams trust Alli's dataBuild personas from current behavior and test the strategy before it reaches the client.
Forecast reach across platforms before committing budget.
Ask the persona how it would react to a hook, and see which creators it follows.
Use professional identity to find the decision-makers behind the deal.
Know the plan rests on who your customer is now.
Hand off Conversions API maintenance and keep control over where signals go.
By industryRetail and consumer goodsTechnology and B2BTravel and hospitalityEntertainment and media
Many teams keep a customer data platform alongside Alli. It manages the customers you have, and Alli shows where your audience is heading.
Start with the problem that costs you most. Each entry point connects to the rest of the system later.
Build the Live Persona for your next campaign’s audience, and compare its reach on the two or three platforms you’re weighing
Start withAudience Planner
Route the platform where you spend most and trust the data least through the gateway, then compare reported conversions before and after
Start withAudience Gateway
Connect the platforms behind your weekly audience report and retire the manual pull
Start withDatasources
Pick the audience data your next plan is missing and activate a matching app on one campaign
Start withMarketplace
Ask a published persona how it would react to your lead creative idea
Start withAsk Alli
How Alli helps teams know who matters and reach them as signals change, with their experts in charge.
Alli for Audiences is a connected set of Alli products for knowing who matters and reaching them. Audience Planner builds Live Personas and forecasts reach, Audience Gateway sends first-party conversion signals to ad platforms, Datasources brings data in automatically, and Marketplace adds vetted partner apps. All of it runs on one Alli data foundation.
A Live Persona is an audience profile that updates as real behavior changes, instead of a document built once from research. It combines signals from streaming, social, commerce, creator, and professional platforms with your first-party insights. In Alli you can compare its reach, chat with it, share it, and carry it into planning.
Combine current behavioral signals with first-party data you collect yourself. Audience Planner builds personas from current cross-platform behavior and your first-party insights, and Audience Gateway sends first-party conversion signals server to server, so platforms still receive a usable picture of what converted. Consent and privacy processes stay with your team.
No. Ask Alli gives the persona a voice, but the persona itself is built from real behavioral and platform signals, calibrated across video, audio, social, commerce, creator, and professional data, along with your first-party insights. Every trait comes with an audience share and an index, so you can see the evidence behind it.
A customer data platform manages data about the customers you already know. Audience Planner shows how audiences behave across platforms, where they’re moving, which segments can scale, and which signals should shape media and creative. A CDP is built for who your customers were. Audience Planner looks for where they’re going next. Many teams use both.
Server-side tracking sends conversion events from your server straight to an ad platform’s Conversions API, so browser restrictions and ad blockers affect it less. Platforms often recommend running it alongside the pixel, with events matched so they aren’t counted twice.
No tool does that alone. Audience Gateway is designed for privacy-first measurement, using first-party data and managed infrastructure built to support regional privacy requirements. It doesn’t replace your consent management or legal review. It gives your privacy and legal teams a more controlled way to govern what is collected and where it is sent.
Marketplace apps run on clean, connected data from your Alli foundation, so they don’t need a separate pipeline. Partner apps are built with privacy in mind. For example, an audience app can work with hashed data and return aggregated insights rather than personal information.
Alli is available to PMG clients. Strategists, media planners, creative teams, B2B marketers, and the engineering and privacy teams who maintain tracking use the same platform PMG’s experts use, so both sides work from the same personas and data. Book a walkthrough to see it with your own audience.
Book an audience walkthrough and bring the audience behind your next campaign. We’ll build its Live Persona, show where it spends time right now, and check how your conversion signals reach each platform. Alli is available to PMG clients.