Alli Audience Gateway is managed server-side tracking for your marketing. One first-party, server-to-server integration sends your site’s conversion and audience signals to Meta, Google, TikTok, and Pinterest through their Conversions APIs, so measurement and targeting hold up as browser tracking gets less reliable.
Server-side tracking sends conversion and event data from your own server directly to an ad platform, through the platform’s Conversions API. Because the data travels server to server, most browser restrictions, ad blockers, and short-lived cookies don’t affect it. A browser pixel is exposed to all three.
Browser and operating system restrictions keep cutting what pixels see, so spend decisions get made on a smaller slice of what happened.
Cart abandoners and recent visitors drop out of audiences, and platforms optimize toward the wrong people on partial data.
Every platform has its own Conversions API. Engineers build each one, then fix it every time the platform changes a field.
Audience Gateway sits between your site and the media ecosystem. Events are captured once and sent to each platform in the format it expects.
One gateway, one tag on your site, and a connection for each platform. Conversions keep reaching your platforms when browsers block or cut short pixel tracking.
For your teamPlatforms optimize on a fuller picture of what converted.
Meta, Google, TikTok, and Pinterest each have their own API, with different fields, requirements, and update schedules. One managed implementation shapes each signal for the API it’s going to.
For your teamTesting a new media partner adds a signal path, with no new engineering project.
See supported platformsMore conversions are counted and connected to the media that drove them, so measurement shows what’s working.
Audience signals for cart abandoners and site visitors hold up longer.
Bidding algorithms learn from a fuller picture of results, so targeting improves along with measurement.
Signals that don’t depend on browser cookies are less exposed to the next browser or operating system change.
Who uses it
Decide on a fuller picture.
Spend decisions rest on a more reliable view of what’s converting across every major platform.
Keep retargeting and optimization working.
Audiences and bidding hold up as browser tracking erodes, and new platforms are quicker to test.
Hand off CAPI builds and upkeep.
One managed integration covers every partner, so your roadmap stays on your own product.
Govern where signals go.
More complete conversion data flows into measurement, through infrastructure with clear control over where data is sent.
A platform-specific CAPI build is never finished. Audience Gateway handles the setup, the infrastructure, and the maintenance as part of the service.
Select the gateway, place one tag, and connect each platform. Events like purchases, sign-ups, and add-to-carts are captured server side and processed in a dedicated, managed environment.
For your teamSignal collection runs on managed servers, so your team doesn’t stand them up.
APIs change, fields get deprecated, and requirements shift. Audience Gateway maintains each connection, and every platform is managed from the same screen.
For your teamEngineering hours that went to patching connections go back to the product roadmap.
Get alerted to conversion dropsAudience Gateway captures site events server side and distributes them to each platform’s Conversions API from dedicated, managed infrastructure.
Purchases, sign-ups, and add-to-carts are captured server side.
Events are processed in a dedicated environment built for high-capacity signal handling.
Each event goes to Meta, Google, TikTok, and Pinterest in the format each API requires.
API changes and new platform requirements are managed for you, so signals keep flowing.
Platforms use the signals for attribution, audiences, and optimization, and the data feeds measurement in Alli.
One implementation covers each platform’s Conversions API. New platforms are added as their APIs become available, and you choose where the gateway runs.
Planning to test a new media platform? Its signal path can run on the same gateway. Ask about a platform
Most brands rely on browser pixels, or have built a Conversions API for one or two platforms. Pixels keep losing ground to browser restrictions, and each CAPI build is another integration to launch, monitor, and maintain.
| Browser pixels only | Individual CAPI builds | Alli Audience Gateway | |
|---|---|---|---|
| Signal durability | Exposed to browser restrictions and ad blockers | Server side, per platform | Server side, across platforms |
| Platform coverage | Each platform’s own pixel | One integration per platform | Meta, Google, TikTok, and Pinterest from one implementation |
| Maintenance | Tag updates | Your engineers maintain every API | Managed for you |
| Adding a platform | New pixel | New engineering project | New signal path on existing infrastructure |
| Infrastructure | The visitor’s browser | Your servers | Managed AWS environment or your own subdomain |
Audience Gateway uses first-party data and secure, managed orchestration designed to support regional privacy requirements. It works alongside your consent management and legal review.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
High-capacity, secure signal processing on dedicated servers, managed for you or run on your own subdomain.
First-party signals move through governed infrastructure, with clear control over what’s collected and where it goes.
New platform APIs are added as they become available, without starting from scratch.
The ideas behind Alli Audience Gateway
How server-side tracking works, which platforms are covered, and how Audience Gateway fits with what you have.
Alli Audience Gateway is managed server-side tracking. It creates a first-party, server-to-server connection between your site and media platforms, sending conversion and audience signals to Meta, Google, TikTok, and Pinterest through their Conversions APIs from one implementation. It runs on managed infrastructure and handles API maintenance for you.
A Conversions API lets an advertiser’s server send conversion and event data directly to an ad platform, without depending on a browser pixel. Meta, Google, TikTok, and Pinterest each offer one. Because the data travels server to server, it’s less affected by browser restrictions and ad blockers, so platforms receive a more complete signal.
That covers one platform. Audience Gateway is built for the whole ecosystem: it sends signals to Meta, Google, TikTok, and Pinterest from one managed implementation, so you don’t maintain a separate integration for each partner. When you want to test a new platform, the signal path can be added without a new engineering project.
Audience Gateway is designed for privacy-first measurement, using first-party data and secure, managed orchestration built to support regional privacy requirements. It doesn’t replace your consent management or legal review. It gives your privacy and legal teams a more controlled way to govern what’s collected and where it’s sent.
Audience Gateway runs on dedicated, managed infrastructure. You can use a dedicated Alli and client AWS server environment, or run the gateway on a subdomain of your own infrastructure. Either way, you avoid building and operating separate servers for each platform’s Conversions API.
Audience Gateway manages platform API changes as part of the service. When a platform updates fields, requirements, or endpoints, the integration is maintained so signals keep flowing. Your engineers don’t have to rebuild or patch individual connections every time a platform ships an update.
When browser tracking misses events, retargeting audiences shrink and attribution undercounts what media drove. Server-side signals reach platforms more reliably, so audiences like cart abandoners stay intact, more conversions are connected to the media that drove them, and platforms optimize on a fuller picture of results.
Start with the platform where you spend the most and trust the conversion data least. Route its signals through Audience Gateway, compare reported conversions before and after, then add the remaining platforms from the same implementation. The before and after on one platform usually makes the case for the rest.
Book an intro and we’ll show you how Audience Gateway connects your site to every major platform’s Conversions API from one managed integration.