Resilient signals in Alli Audience Gateway

A pixel is named in Audience Gateway, then an ad platform account is connected with an authorization token and pixel ID and saved. One gateway, one tag on your site, and a connection for each platform keep conversions reaching your platforms when browsers block or cut short pixel tracking.

What you'll see

  1. 0:00The pixel name field is selected in the Audience Gateway tab.
  2. 0:05The named pixel is saved, and connect buttons appear for each ad platform.
  3. 0:08An account authorization token is entered for an ad platform.
  4. 0:12The pixel ID is added and the connection is saved.

About Alli Audience Gateway

Alli Audience Gateway is managed server-side tracking. One integration sends first-party conversion signals to Meta, Google, TikTok, and Pinterest.

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