Unified CAPI management in Alli Audience Gateway

In the Configuration panel, one ad platform's connection opens to show its authorization token and pixel ID fields, then a second platform is connected from the same panel. One managed implementation shapes each signal for the Conversions API it's going to, so testing a new media partner adds a signal path with no new engineering project.

What you'll see

  1. 0:00The Configuration panel lists connect buttons for each ad platform.
  2. 0:04One platform's connection opens with authorization token and pixel ID fields.
  3. 0:07The connection details are saved.
  4. 0:09The next platform's connect button is selected in the same panel.

About Alli Audience Gateway

Alli Audience Gateway is managed server-side tracking. One integration sends first-party conversion signals to Meta, Google, TikTok, and Pinterest.

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