Restaurant marketing runs on a steady line of offers, and every offer needs versions for every market and platform. Alli shows which creative choices are working, produces the versions from an approved master, and flags campaign problems while there is time to act. Your people decide what runs.
What proof does Alli have for restaurant and quick-service teams?
Turning QSR Marketing Into Measurable Performance
With Alli, PMG mapped audiences to each brand's store footprint and served region-specific ads within the same national Thursday Night Football broadcast, a first for QSR. Household-level exposure was matched to credit card transactions, so budget could follow real sales signals week to week.
Live sports advertising has long been a powerful awareness driver for QSR brands, but we needed it to do more, we needed it to drive real, measurable business impact. By leveraging first-party data, dynamic ad delivery, and real-time optimization, we've transformed traditional live sports media into a precision performance channel. This approach allows us to connect with our customers where it matters most and turn media investment into tangible sales growth.
Why do restaurant promotions wear out before the work is done?
A limited-time offer has a short life. The creative has to be right quickly, it has to exist in many sizes, markets, and platforms, and by the time the last version ships, the first one may already be tiring.
Most teams learn what worked after the campaign, in a recap. Production runs on requests, one version at a time. And the details that change, such as the offer, the price, or the region, keep arriving after the design is done.
What goes wrongWhat Alli does
Not knowing why an ad worked. The next brief starts from opinion, or from whichever edit the room liked
Creative Insights tags images and video by attributes such as tone, pacing, and layout, and connects them to audience and media results
Video that goes live untested. A weak edit is found out through spend
Creative Labs scores video against 23 creative features and historical performance before launch
Many versions per offer. Resizing, translation, and regional offers become a queue of requests
Creative Studio produces versions from an approved master, with regional offers and local disclaimers
Creative that tires. Performance slides before anyone refreshes it
Fatigue scoring in Creative Insights shows when an asset is losing impact
Promo problems found late. Broken pages, feed failures, and pacing drift run unnoticed
Alli Alerts flags them and notifies the team in Slack
What Alli does
How does Alli help restaurant and quick-service teams?
Alli helps restaurant and quick-service teams learn from every promotion, produce the versions faster, and watch live campaigns without someone checking every dashboard. It works through three Solutions pages. Alli does the tagging, scoring, versioning, and monitoring. Brand, marketing, and media leads choose the offer, approve the versions, and decide what to scale.
A loop from what worked, to the next brief, to every version, held to your brand rules and approvals
Alli for Audiences is worth a look when you want to understand who is responding, and where.
In action
What does a promo launch look like with Alli?
Three example scenarios. They show how the products work together. They are illustrations, not customer stories.
1
Example scenario · Alli Creative Labs
Choosing the cut before launch
The situation
A restaurant brand has three edits of a 15-second spot for a new menu item. The team disagrees on which to lead with.
What Alli does
Creative Labs compares the variants against historical benchmarks for the platform and the goal you choose, and shows which features to keep and which to add. It scores video only.
What you decide
The creative director and the media lead choose which cut goes first, and whether to re-edit. The score informs the decision. It doesn’t make it.
2
Example scenario · Alli Creative Studio
One offer, many regions
The situation
A national offer launches in every region, each with its own price, language, and disclaimer.
What Alli does
Creative Studio builds the regional versions from one approved master, applies the local copy and disclaimers, and tracks every change. Approved versions render on a schedule and go to the platform destinations you have set up.
What you decide
Brand and legal owners approve the master and each market’s rules. Regional marketers decide which markets go live and when.
3
Example scenario · Alli Creative Insights
A hook starts to tire
The situation
A top-performing ad has run for weeks, and results are starting to soften.
What Alli does
Fatigue scoring in Creative Insights shows the asset is losing impact. A workflow in Generative Workflows can route the signal to the team, and Creative Studio prepares refreshed versions for approval.
What you decide
The creative lead decides whether to refresh the hook or retire the ad, and a brand owner approves the new versions before they run.
What is different about marketing a restaurant or quick-service brand?
Four pressures shape this industry more than most. Alli takes the repetitive weight off each one.
A constant promotional rhythm
Offers start and stop all year, so there is little time between launches to learn
How Alli helpsCreative Insights carries the lesson from one promotion into the next brief
Short creative life
A promo ad can tire inside a single flight
How Alli helpsFatigue scoring flags decline early, and Creative Studio produces the refresh
Local variation
Offers, prices, and disclaimers differ by region
How Alli helpsCreative Studio handles regional offers and local copy from one master
Speed matters during a flight
A broken page or feed in the middle of a promotion costs more than it does off-peak
How Alli helpsAlerts flags it and notifies the team in Slack
People in charge
Where do your people stay in charge?
What Alli doesWhat your people do
Creative learning. Tags assets and connects attributes to results
Decide what the pattern means for the brand
Pre-launch testing. Scores video and ranks variants
Choose the cut and direct the edit
Versioning. Builds regional and platform versions from the master
Set the master and rules, and approve what runs
Monitoring. Flags problems and routes them
Decide whether to pause, fix, or fund
The foundation
Can restaurant teams trust the data behind their creative decisions?
A creative lesson is only useful if the audience and media results behind it are right. Creative Insights reads from the same trusted data as the rest of Alli, so the numbers a creative lead sees match the ones a media lead sees.
How Alli helps restaurant teams learn from creative, version promotions, and watch live campaigns.
01
What does Alli do for restaurant and quick-service brands?
Alli helps restaurant and quick-service teams see which creative choices work, test video before launch, produce regional versions from an approved master, and catch campaign problems early. Creative Insights, Creative Labs, Creative Studio, and Alli Alerts work together, and people approve what goes live.
02
How can we tell which promo creative is working?
Creative Insights tags every image and video by attributes such as tone, pacing, layout, and message, then connects them to audience and media results. You see which choices are tied to stronger performance by platform and audience, so the next brief starts from evidence instead of opinion.
03
Can Alli test a video ad before it launches?
Yes, for video. Creative Labs scores each video against 23 creative features and historical performance for the platform and goal you choose, then recommends what to keep and what to add. Teams can rank several edits and launch the strongest. It does not score static images.
04
How does Alli handle regional offers and prices?
Creative Studio builds versions from an approved master and supports translation, regional offers, local disclaimers, and version control. Template fields can connect to product and pricing data.
05
How does Alli know when a promo ad is wearing out?
Fatigue scoring in Creative Insights shows when an asset starts to lose impact, so the team can rotate in a proven asset or brief a refresh while performance is still holding. A workflow can route the signal to the right person, and Creative Studio prepares the refreshed versions for approval.
06
Who can use Alli?
Alli is available to PMG clients. Restaurant and quick-service teams use the same platform PMG’s experts use, so both sides work from the same data. Book a walkthrough and bring your next promotion, and we will show you how the creative loop would run.
Book a creative walkthrough and bring the promotion you are planning next. We will show you how to learn from the last one and ship the versions faster. Alli is available to PMG clients.
