Alli Business Insights is a market and competitive intelligence product built into Alli. Generate a strategy report whenever you need one, built from real-time market signals, competitor intelligence, and your own live marketing performance, and get a clear plan for where to invest next.
new articles built on the competitive scan
organic clicks from those articles
site traffic growth year over year
Alli Business Insights found the topics and search terms where Travelex was losing to travel media, and the team rebuilt its travel guides around them. Read the Travelex story
Most leadership teams see marketing performance on its own. It doesn’t show what competitors did, how the category moved, or whether a result was a win or the tide. Getting that context usually means a research project.
Someone pulls news, tracks competitor announcements, reads category reports, and stitches it all into a deck with the performance data.
By the time the deck is ready, some of it has already moved, and next month the whole thing starts again.
A 10% lift looks great until you learn the category grew 25%. Without the market view, it’s hard to judge performance fairly.
Market news, competitor moves, and your own performance pulled into one report, with the threats and openings ranked.
Choose a subject, pick a report section, and read the analysis. Business Insights pulls global market news, competitor moves, and your own performance into one report you can generate any time.
For your teamNobody spends the week before a strategy review assembling research by hand.
A priority matrix ranks threats and opportunities by impact and urgency, grounded in live signals. You see where the market is moving, where competitors aren’t, and where your brand has the strongest case to grow.
For your teamGrowth investment goes where the opening is real.
Real-time market signals and competitor activity are compared with your own position, then plotted so the biggest openings stand out. Each comes with a data-backed view of how to invest to get there.
For your teamResearch ends in a decision your team can act on.
Results are read against the market, so a number comes with what it means.
Generate the market view when the question comes up, with no monthly rebuild before every review.
A competitor’s shift shows up while it’s still a signal, early enough to respond.
Each report ends with where to invest next and the evidence behind it.
Who uses it
Explain results in the terms the business uses.
See marketing performance in the context of the market, framed as growth and risk.
Start every cycle with a current map.
Open each planning cycle with the category, competitors, and open opportunities in view, plus a recommended plan.
Find where competitors are winning.
Find the topics and search terms competitors own, and build content where the opening is real.
Spend the time on interpretation.
Stop rebuilding the same market research every month, and put the hours into what it means.
A market trend shows where demand is moving. A persona shows who’s moving with it. Business Insights adds both, then lets you ask the report what it means.
See who an opportunity is for: what they’re interested in, what they value and buy, and where your brand connects with them. Carry the persona into Audience Planner to build the plan.
For your teamA market opportunity comes with a clear view of the customers behind it.
Explore Audience PlannerA positioning chart maps where your brand sits against competitors and where the space is opening, next to how competitors’ portfolios and strategies differ.
For your teamBrand teams see how competitors are positioning and where the market leaves room.
Explore Brand EquityAsk Alli to chart a trend, pull out the key points, find where to focus next, or compare this report with last month’s, and keep going with follow-up questions in the same conversation.
For your teamLeaders get the answer to the next question without waiting for another deck.
Explore Ask AlliBusiness Insights brings real-time market signals, competitor intelligence, and your own live performance data together inside Alli, on the same governed foundation as the rest of the platform.
Market news, competitor moves, and your live performance are pulled together automatically.
Create a strategy report on demand for your brand, category, and competitive set.
Spot open opportunities and where your brand has the strongest case to grow.
Layer audience personas on market trends to see where your brand connects.
Receive a data-backed roadmap of where to invest, and carry it into planning.
A Business Insights report connects industry shifts to campaign impact in one place. Depending on the brand and the question, it can include these sections.
Every report can be generated on demand, from real-time signals and your live performance. Ask about your market
Most teams build market context by hand or piece it together from separate tools. Both leave the market view out of date and disconnected from the performance data it’s supposed to explain.
| Manual research decks | Standalone news and monitoring tools | Alli Business Insights | |
|---|---|---|---|
| How current | As of the day it was built | Current, but unfiltered | Generated on demand from real-time signals |
| Effort | Rebuilt before every review | Someone still has to read and interpret it | A report whenever you need one |
| Connection to your results | Pasted next to performance data | Separate from performance data | Market signals and your live performance in one report |
| Output | A deck | A feed of alerts | Openings, context, and a plan for where to invest |
Business Insights sits alongside Commerce Insights, Brand Equity, and Ask Alli, so a market question can turn into a deeper look without switching tools.
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Research draws on the same governed data that feeds your planning, activation, and measurement, so the market view and your results agree.
Market context sits with your media, brand, and commerce data, so a market shift and a performance shift show up in the same place.
Business Insights handles the repetitive gathering, so researchers and strategists spend their time on interpretation and recommendations.
The ideas behind Alli Business Insights
What Business Insights covers, how it differs from other Alli products, and how teams use it.
Alli Business Insights is a market and competitive intelligence product built into Alli. It generates strategy reports on demand from real-time market signals, competitor moves, and your own live performance data, then finds open opportunities and turns them into a plan for where to invest. It also layers audience personas on market trends, so each opportunity comes with a view of the customers behind it.
Market research usually answers a specific question at a point in time, through a study or report. Competitive intelligence is ongoing: it keeps tracking competitors and the market so shifts show up as they happen. Business Insights is built for the ongoing kind, and lets you generate a fresh report from real-time signals whenever a question comes up.
You can generate a Business Insights report whenever you need one, and it’s built from real-time insights, including your live marketing performance data. There’s no waiting for a monthly research cycle. Teams arrive at strategy conversations with a current picture of where the category is moving.
Business Insights pulls together global market news, competitor activity, and your own live performance data from Alli’s governed data foundation. Combining outside signals with your own results is what lets it put performance in context and point to opportunities that are specific to your brand.
Commerce Insights is focused on retail: purchases, product views, organic search, and share of category across major retailers. Business Insights takes a wider view of the market, bringing together market news, competitor moves, and your performance data to find growth opportunities. Many teams use Business Insights to spot the opportunity and Commerce Insights to size it on the shelf.
Brand Equity measures the health of your brand: how strongly people seek it out, trust it, and pay for it, against competitors and your own history. Business Insights looks outward at the market and competitors to find where to grow. Brand Equity tells you how strong you are. Business Insights helps you decide where to use that strength.
Travelex used Business Insights to automate the competitive scan that showed where travel media sites were winning currency searches, then built 21 articles that generated 31,000 organic clicks and grew site traffic 33% year over year. Best Western combined competitive intelligence from Business Insights with media mix modeling to shift spend, delivering 16% more platform revenue on 7% less spend.
Start with the next strategy review or planning cycle. Pick the two or three competitors that matter most and the category question leadership keeps asking, then generate a report around those. Once the team trusts that view, it becomes the starting point for every review after it.
Book an intro and we’ll run Business Insights on your market, then walk through the opportunities it surfaces and where to invest next.