Everyone wants more creative, in more sizes, languages, and markets, and you’re the one who answers for how it looks. Alli shows which choices drive results, produces approved designs at scale under your rules, and gives brand health a weekly number. Your team keeps the final say.
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We wanted to bring some light and cheekiness to a heavy topic. Big change can start from something small as sitting on the loo.
11 ptsBrand awareness lift in Australia
With Alli, PMG refined the audience into "Uncrappers," people who want easy ways to do the right thing, and gave every market and partner the same audience definition. Broadcast, TikTok creators, podcasts, The Guardian, and out-of-home near stockists carried the brand's playful tone in both countries.
34%Higher Cost Effectiveness Than Benchmark
With Alli, PMG defined the audience from how plumbers actually spend their time, then turned seven hero videos into 63 ad versions for addressable TV, CTV, and trade social. Alli Creative Insights scored every version, and Alli Alerts flagged pacing issues so spend could move to what worked.
Read the Sterling story
1.8BCampaign impressions
With Alli, PMG defined this audience, "the Protectors," from how they actually behave online. The "McAfee+ is Like…" campaign used simple analogies, like a lie detector for scam protection, across streaming, social, and audio, and Alli Creative Insights scored each version during the eight-week run.
Read the McAfee story
3xSales vs. initial forecast
With Alli, PMG's operating system for business transformation, PMG built a two-phase launch around Gen Z's view of rest as self-expression. Creators in the GlowHouse influencer house built early demand, then the For Your Sleepy Head campaign and #SquishTok carried it through Back-to-School. Alli Creative Insights tested the creative in flight so spend stayed on what was working.
Read the Jazwares storyGenerative tools made it easy to produce more. They didn’t make it easier to produce it well. Volume has gone up while the questions that matter to a creative leader stayed hard. Which ads are working, and why? Is this version on brand? Has this one worn out? Is the brand getting stronger, or only louder?
Most teams answer those questions by feel, with reports that describe results but not the creative choices behind them. That’s fine until the volume triples. Then somebody has to check every version, and somebody else has to explain to finance why brand deserves the money.
Briefs repeat guesses
What Alli doesAlli Creative Insights tags tone, layout, color mix, pacing, composition, message, and format in images and video, and connects them to performance
The fix comes after the money
What Alli doesAlli Creative Labs scores video against 23 creative features before launch, with specific recommendations
Designers become a production line
What Alli doesAlli Creative Studio turns approved designs into platform-ready versions for each size, language, and market
Review becomes the bottleneck
What Alli doesApprovals, version control, and brand rules apply to every version in Creative Studio
Results slide and nobody knows why
What Alli doesCreative Insights flags creative fatigue early, so the refresh can be briefed in time
Long-term investment loses to short-term results
What Alli doesAlli Brand Equity gives brand a weekly score next to performance
Alli is PMG’s operating system for business transformation, and for creative and brand leaders it closes a loop. Learn what drives performance, make more of it under rules your team sets, and show what brand is worth. Every step reads from the same data, so the lessons carry into the next brief.
What changes for youYou brief from evidence, test video before launch, and produce approved versions at scale with approvals intact
See Alli for CreativeWhat changes for youBrand has a weekly score, so it can sit in the same budget conversation as performance
See Alli for BrandTwo other pages extend the work. Alli for Audiences helps you understand who the creative is for. Alli for Global Teams covers running one standard across many markets and languages.
Three illustrations of the work. They show how the products fit together, not results from a named client.
The spring campaign brief is due. Last year’s brief leaned on instinct and a few standout ads, and nobody can say whether the standouts won on message, layout, or pacing.
Creative Insights tags every image and video by its attributes and connects them to audience and media performance, so the team can see which choices travel across audiences. Alli Audience Planner adds Live Personas, which show who the customer is right now.
Which findings are real patterns and which are accidents, and how they shape the concept your team writes.
An approved master has to run in a dozen sizes, three languages, and several markets, and product details change weekly. Designers are resizing instead of designing.
Creative Studio produces platform-ready versions from the approved design and pulls product names, prices, inventory, and offers from feeds. Brand rules, version control, and approvals apply to every version. Before launch, Creative Labs can score the video cuts and recommend changes.
The master, the rules, and what is approved to go live. Your team reviews what is flagged and signs off.
The CMO asks whether the brand work is paying off, and the last tracker is eight months old.
Brand Equity updates weekly across four dimensions: Consumer Mindshare, Consumer Trust, Authority, and Stability. Ask Alli answers follow-up questions, such as how the score moved around a campaign, in plain language.
What the movement means, which parts of the brand to invest in, and how to present the case.
Built to scale your team’s judgment, not replace it.
You do. Alli tags, scores, and produces the repetitive parts at a pace no team could hold by hand. Designers and brand owners set the concept, the rules, and the approvals.
| The work | What Alli does | What your people do |
|---|---|---|
| Learning from results | Tags creative attributes and links them to performance | Decide which patterns are real, and what to try next |
| Briefing | Surfaces what’s worked, and for whom | Write the concept and the brief |
| Testing video | Scores assets before launch and recommends changes | Choose the cut and decide what to change |
| Producing versions | Builds versions from the approved master and live feeds | Set the master and rules, review flagged items, and approve |
| Reading brand health | Scores brand weekly | Interpret the movement, and make the case for investment |
Creative Studio starts from masters and rules your designers approve, and every version follows the same approvals and version control. Performance reads draw on the same trusted data, so the lessons you take into the next brief match what finance sees.
Start where the friction is. Each entry point connects to the rest later.
Read the attribute patterns across your last quarter of images and video
Start with Creative InsightsUpload the variants and compare scores and recommendations
Start with Creative LabsBuild one master with rules and approvals, and produce one campaign’s versions from it
Start with Creative StudioRead the weekly score next to performance for a quarter
Start with Brand EquityHow Alli helps creative and brand leaders learn, produce, and prove value.
It’s a way of using Alli’s products together for the work a creative or brand leader owns: learning which creative choices drive results, producing approved designs at scale, and showing brand health. It draws on the Creative and Brand solutions, built on the same trusted data, with your team setting the rules.
Start from an approved master and rules, then automate only the repetitive parts. Creative Studio produces platform-ready versions for each size, language, and market, and applies approvals, version control, and brand rules to every version. Designers and brand owners keep control of the concept and final sign-off.
Creative Studio works from masters and brand systems your designers approve, not from a blank prompt. Automation handles resizing, formatting, translation support, and data swaps. Your team controls the concept, the rules, and final approval, so what scales is your design, in the versions each placement needs.
For video, Creative Labs scores each asset against 23 creative features and historical performance on the platform and KPI you choose, then recommends specific changes. It guides decisions rather than guaranteeing results, so teams use it to fix weak cuts and choose between variants before spend begins.
Use a score based on real behavior that updates often. Alli Brand Equity gives brand health a weekly score across Consumer Mindshare, Consumer Trust, Authority, and Stability, so brand can be read beside performance. Teams see whether brand strength is rising or slipping while they plan, not months later.
No. Alli tags creative, scores video, and produces repetitive versions. Designers and brand owners set the master, the rules, and the approvals, and they decide what goes live. The goal is to scale their expertise, so less of their time goes to resizing and checking, and more to the work only they can do.
Alli is available to PMG clients. Creative, brand, media, and finance teams use the same platform PMG’s experts use, so everyone reads the same results. Book a walkthrough to see how it works with your own assets, formats, and markets.
Book a walkthrough and bring a campaign you’re about to brief. We’ll show you what the creative data says, how versions scale under your rules, and where brand stands this week. Alli is available to PMG clients.