Alli Product Feed Management is product feed management built into the Alli operating system. It brings product data together from every source, cleanses and optimizes it, and deploys channel-ready feeds to Google, Microsoft, Meta, OpenAI, Pinterest, Snapchat, and TikTok on a schedule.
Dynamic ads, shopping listings, and catalog campaigns are built from a product feed. When that feed is late, messy, or rebuilt by hand for each channel, good products go unadvertised and sold-out products keep spending.
Each channel gets its own export and its own spreadsheet edits, so one change has to be made several times.
A title or category edit made in the file disappears with the next export, and the same issue comes back.
The feed is only as current as the last person who touched it, so prices and availability in ads drift from what’s in stock.
Connect the sources, set the rules once, and let every feed import, cleanse, optimize, and deploy on its own schedule.
Pull product data from files on FTP, SFTP, or S3, from a SQL table or view, from another feed, or from data already in Alli. Supplemental sources join the primary source on a product ID, in the order you set.
For your teamCatalog, inventory, pricing, and reviews from different systems become one feed.
Explore DatasourcesFilters improve titles and descriptions, structure and map product categories for each channel, label priority products, and hold back items that shouldn’t run, such as anything out of stock. Generative Workflows adds AI enrichment and expansion inside the same feed.
For your teamA change made once applies to every item in every feed that uses the rule.
Schedules choose which sources import, when they run, and whether filtering and deployment follow. Import and filter every hour and deploy once a day, or run any step on demand.
For your teamFeeds stay current overnight and through peak periods without anyone starting a run.
Out-of-stock and low-priority items are held back on every run, so budget goes to products that are available.
Optimized titles, descriptions, and categories give every channel complete, well-structured items.
Scheduled imports and deployments keep price and availability in ads in step with inventory.
Every channel deploys from the same cleansed feed, so a change reaches all of them at once.
Who uses it
Keep the catalog and the ads in step.
Price, availability, and promotions in ads follow what’s in stock, across every channel.
Run dynamic programs on clean feeds.
Shopping, catalog, and dynamic campaigns run on feeds that are current and focused on the products that matter.
Build the rules once.
Sources, mappings, filters, and deployments live in one place, and a rule built for one feed works on all of them.
See every feed at a glance.
Which feeds are running, where they deploy, and whether each send succeeded, in the same Alli your team uses.
Each channel gets the products and fields it needs from the same cleansed feed, and every send is recorded.
Each deployment sets what a channel receives: which items go out, the minimum item count to send, the file type, the field mapping, and any output filters. Google Merchant Center, Meta catalogs, hosted files, and cloud storage all run from the same feed.
For your teamA new channel gets its own deployment from the feed you already have.
Each feed has a status view for imports, filters, and deployments, with processing times, item counts, and the destination of every send. Alli Alerts can flag a dropped item count or a failed send before it reaches a campaign.
For your teamAnyone on the team can confirm the feed went out, PMG and client alike.
Explore Alli AlertsEvery feed runs the same four stages: ingest, cleanse and optimize, filter, and deploy.
Start from a channel requirements template, or copy a feed you’ve already built.
Add the primary source and any supplemental sources, then map their fields to the feed.
Apply the filters and enrichment steps the feed needs, in the order they should run.
Choose which sources import, when, and whether filtering and deployment follow.
Send the feed to each channel, then confirm every send in the status view.
Spreadsheets and standalone feed tools can both produce a file. Neither runs on the same data as the rest of your marketing.
| Spreadsheets and manual edits | Standalone feed tools | Alli Product Feed Management | |
|---|---|---|---|
| Where the data comes from | Exports and copy-paste | A separate copy of the catalog | Files, databases, other feeds, and data already in Alli |
| Cleansing and optimizing | Item by item | Rules inside the tool | Shared filters plus AI enrichment from Generative Workflows |
| Timing | When someone updates it | Scheduled | Scheduled imports, filters, and deployments, plus on-demand runs |
| Channels | One file per partner | Many channels | Every major channel from one feed |
| Visibility | Hard to see who changed what | Inside the tool | Status, send history, and alerts in Alli, for PMG and clients |
Product Feed Management is a managed service on the Alli operating system. PMG’s structured data team builds and maintains the feeds, and clients see every feed, rule, and send in Alli.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
PMG’s structured data team sets up sources, mappings, filters, and deployments, applies channel best practices, and keeps feeds current as requirements change.
AI steps for enrichment and expansion run inside the feed, such as adding missing attributes or writing fuller titles and descriptions.
Alerts watch item counts and deployment results, so a feed problem surfaces before a campaign feels it.
The ideas behind Alli Product Feed Management
How product feeds get built, cleansed, scheduled, and deployed.
Alli Product Feed Management is product feed management built into the Alli operating system. It brings product data together from files, databases, and other feeds, cleanses and optimizes it with shared rules and AI enrichment, and deploys channel-ready feeds on a schedule. PMG’s structured data team builds and maintains the feeds as a managed service, and clients see everything in Alli.
Product Feed Management deploys to the major ad and commerce channels, including Google, Microsoft, Meta, OpenAI, Pinterest, Snapchat, and TikTok. Google Merchant Center and Meta catalogs are covered, along with Alli-hosted files, cloud storage, and file delivery to any connection. One feed can serve every channel, each with its own products, fields, and rules.
Each filter checks a condition on an item, such as availability equal to out of stock or a category that contains a word, then applies an action: replace or remove text, update a field, add a custom label, or hold the item back. Filters run in the order you set, can be tested on a real item first, and are shared across every feed.
Generative Workflows is built into Product Feed Management, so AI steps run as part of the feed. They can enrich products with missing attributes, expand short titles and descriptions, and prepare data for channel requirements, then hand the result to the feed’s filters and deployments. The same governance and run history apply to every step.
As often as the schedule says. A schedule names the sources it imports, the days and times it runs, and whether filtering and deployment follow. A common setup imports and filters every hour and deploys the full feed once a day. Any step can also run on demand, for example right after a price change.
Every feed has a status view with tabs for imports, filters, and deployments, showing processing times, item counts, start and end times, and the destination of each send. Failed sends show their error. Alli Alerts can also flag a dropped item count or a failed deployment, so the team hears about it early.
Start with one catalog that has an obvious problem, such as sold-out products still running in dynamic ads. Build the feed from its main source, add a rule that holds back out-of-stock items, and deploy to one channel. Then add optimization rules, AI enrichment, and more channels, and copy the feed for the next catalog.
Book an intro and bring one product catalog. We’ll show you how Product Feed Management turns it into a feed that cleanses, optimizes, and deploys itself on schedule.