Alli Media Planner is cross-channel media planning software that moves siloed spreadsheets into one governed workspace. Simulate budgets against historical benchmarks, align search, social, and programmatic in one view, and track the plan against actual performance from day one of spend.
A plan with one channel and one market fits in a spreadsheet. Add markets, channels, owners, and a client review, and the file turns into a liability.
When the plan lives in inboxes and shared drives, nobody’s sure which one is approved.
One bad cell can misstate a budget, and nobody notices until spend is off.
Comparing the plan with performance means another export, another reconciliation, and another week.
Flight budget across search, social, video, and programmatic by week, roll market plans up to one parent plan, and test investment levels before you commit.
Each channel gets its own total and weekly flighting, and the whole plan adds up to one number. Budgets follow shared performance targets across channels, markets, and campaigns.
For your teamMoney moves to the channel that best serves the goal.
Choose the dimension and granularity, shift budget week by week, and watch the weekly totals update as you go. Simulations run against historical benchmarks from billions in managed spend.
For your teamPlanners find each market’s growth ceiling before the buy.
Explore Scenario PlannerSet the strategy and budget limits once in a parent plan, and let each market or product line run its own child plan underneath it, with its own flighting.
For your teamLocal teams keep their flexibility, and global reporting still adds up.
Budget follows shared performance targets, so each channel is funded for what it contributes to the goal.
Flighting lines up across channels, so a launch reaches people at the same time everywhere it runs.
Planned and actual sit side by side, so leaders can rebalance with the context in front of them.
Reallocating budget is one governed change, recorded as a new version with the history intact.
Who uses it
Explain spend with planned and actual side by side.
See spend by market, channel, objective, and outcome, and how it tracks against the approved plan.
Plan, simulate, and pace in one place.
Build cross-channel plans, simulate budgets, and see pacing without manual reconciliation.
Shared definitions in every market.
Global admin columns enforce what counts as awareness, a KPI, or a market across every plan, while local teams manage their own tactics.
A governed record of every change.
Get approved budgets, every revision, and spend against plan in one record, and review changes with the client before they publish.
Every plan breaks down by product line, channel, and objective, on a weekly grid that lines up across every channel.
Break the plan down by objective, like awareness, consideration, and conversion, as well as by channel and product line, with the share for each.
For your teamLeaders see what each channel is meant to contribute and can rebalance with context.
What is media mix optimization?Every channel sits on the same weekly grid, and every week of the plan adds up at the bottom. A launch week lines up everywhere it runs.
For your teamFlighting and messages line up, so the customer hears one story.
Explore Generative DashboardsMedia Planner takes a plan from business goal to published budget, then keeps it next to actual performance.
Start from the business outcome the plan needs to drive.
Allocate budget across channels and markets, with parent-child logic for global and local teams.
Test investment levels by market to find the most efficient path and the growth ceiling.
Move the plan through draft, review, and published, with every change recorded.
Watch planned spend next to actual performance, and version the plan when budget shifts.
Plans use a standardized column schema, so funnel stages, KPIs, markets, and planning dimensions mean the same thing in every plan. Any set of plans can be sliced by dimension, metric, and time.
Planning across more channels or markets? We’ll walk through how your structure maps in. Ask about your plan
Spreadsheets and platform-by-platform estimates each cover part of the plan. Media Planner keeps every channel, version, and actual in one governed workspace.
| Spreadsheets | Platform-by-platform estimates | Alli Media Planner | |
|---|---|---|---|
| Scope | Whatever the file contains | One platform at a time | Every channel and market in one view |
| Versions | Many copies, unclear which is current | Separate in each platform | Version control with full history |
| Definitions | Vary by team and market | Each platform’s own | Standardized column schema across every plan |
| Simulation | Manual formulas | Platform-specific forecasts | Budget simulations against historical benchmarks |
| Actuals | Pasted in by hand | Inside each platform | Mapped to the plan automatically |
| Governance | Shared links | Platform permissions | Roles, statuses, and approval workflows |
Media Planner gives every market its own room to plan, inside one structure that leaders and finance can trust.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
Strategy and budget limits stay at the parent level while channel and market teams manage tactical detail.
Teams propose, review, approve, and publish changes, and the original approved plan stays on record.
Planned investment connects to actual performance from Alli’s data foundation, so pacing and variance are visible.
The ideas behind Alli Media Planner
How Media Planner handles budgets, simulations, and approvals, and how it fits with the rest of Alli Planning.
Alli Media Planner is cross-channel media planning software inside Alli. It moves siloed spreadsheets into one governed workspace where teams build plans around business goals, simulate budgets against historical benchmarks, align channels, manage versions and approvals, and track planned spend against actual performance.
Spreadsheets feel fast for individual edits but slow teams down once plans need governance, version control, actuals, and executive visibility. Media Planner keeps one approved version with full history, enforces shared definitions, simulates budgets, and maps actual performance to the plan automatically, so teams stop reconciling files.
Scenario Planner models the likely revenue impact of different budget levels and channel mixes, including brand equity, to help decide how much to invest and where. Media Planner turns that decision into a governed, cross-channel plan, simulates investment by market, and tracks the plan against actual spend once it’s live.
You test different investment levels for a market or channel, and Media Planner models likely outcomes against historical benchmarks from billions in managed spend. That shows where each market’s growth ceiling sits and how a change in one channel affects the rest of the plan, before you commit to a buy.
Media Planner connects planned investment to actual performance from Alli’s data foundation. Planned spend sits next to actuals by channel, market, and time period, so pacing and variance are visible without manual reconciliation. When budget needs to shift, the team creates a new version and keeps the history.
Yes. Parent-child plan logic keeps strategy and budget limits at the parent level while market and channel teams manage tactical detail. Global admin columns enforce shared definitions, like what counts as awareness, across every plan, so local flexibility doesn’t break global reporting.
Media Planner covers digital channels including search, social, and programmatic, with platforms like Meta, Pinterest, and TikTok planned side by side. Plans can be broken down by channel, vendor, product line, tactic, initiative, and market, at monthly or other time granularity.
Start with the plan that causes the most reconciliation pain, usually the one with the most markets or the most people editing it. Move it into Media Planner, map actuals against it, and run one budget simulation. Seeing variance without a spreadsheet is usually what convinces the rest of the team.
Book an intro and we’ll show you your media plan in one view, simulate a budget change, and map it against actual spend.