Changelog

What's new in Alli.

Every Alli release, month by month. Each update shows what changed, why it's better than before, and what it looks like in the product.

64 updatesSeptember 2026 latestSince January 2025Updated

September 2026

Latest3 updates
Data ExplorerNew feature

Alli Models

What it is
Build models from data sources, or convert custom SQL reports, in a new interface. Certified and custom models make consistent metrics easier to use across Data Explorer and Generative Dashboards.
Why it's better
Metrics used to be redefined report by report, often in one-off SQL. Now a model is built once, certified, and reused, so the same metric means the same thing in every explorer view and dashboard.
Explore Data Explorer
WorkflowsNew feature

Alli4u to Workflows

What it is
Turn an Alli4u skill into a shared, schedulable workflow after building and testing it locally, making recurring work easier to maintain and run.
Why it's better
A useful skill no longer stays on one person's machine. Once it works, it becomes a shared workflow the whole team can schedule and maintain.
Explore Workflows
WorkflowsNew feature

Workflows Testing Suite

What it is
Run individual tasks, inspect errors in real time, and use Ask Alli to troubleshoot in the builder, so you can fix a workflow without rerunning the whole pipeline.
Why it's better
Debugging used to mean rerunning the entire pipeline to test one fix. Now you run just the failing task, see the error live, and get an explanation from Ask Alli in the builder.
Explore Workflows

August 2026

3 updates
Alli AppsNow available to everyone

Alli Apps

What it is
Interactive tools for approvals, inputs, and creative reviews are now available to everyone in Alli, giving teams one place to move work forward.
Why it's better
Sign-offs and reviews used to live in email threads and side tools. Now approvals, inputs, and creative reviews happen inside Alli, next to the work they're about.
Explore Alli Apps
Brand EquityBeta

Brand Equity (beta in Scenario Planner)

What it is
A beta dashboard inside Scenario Planner uses signals like share of search, sentiment, and brand curiosity to show how a brand is performing against competitors and over time.
Why it's better
Brand health used to arrive as a periodic study, separate from budget planning. Now brand signals sit inside Scenario Planner, so brand and performance are weighed in the same plan.
Explore Brand Equity
Data ExplorerNew feature

Ask Alli in Data Explorer: custom metrics and targets

What it is
Create custom metrics with chat prompts, upload outside data to compare against targets, and format insights for clearer analysis.
Why it's better
Comparing performance to a plan used to mean exporting and rebuilding it in a spreadsheet. Now you describe the metric, upload the targets, and see the gap in Data Explorer.
Explore Data Explorer

July 2026

3 updates
Generative DashboardsNew feature

Generative Dashboards: page-level filters

What it is
A single filter now applies across every visualization in a Generative Dashboard, with clickable filter pills, saveable defaults, and Ask Alli support so you can add filters in plain language. Dashboards can be shared with the right context pre-set.
Why it's better
Filtering used to be chart by chart, and shared dashboards opened without context. Now one filter updates the whole page, and handoffs and reviews start already filtered.
Explore Generative Dashboards
Data ExplorerNew feature

Custom columns in Data Explorer

What it is
Build your own dimensions and metrics directly inside Data Explorer. Write the formula yourself, or describe what you want to Ask Alli and it builds it for you.
Why it's better
A new metric used to wait on a datasource or model update. Now you add the column yourself, in seconds, and keep exploring.
Explore Data Explorer
WorkflowsNew feature

Workflows: Ask Alli troubleshooting and Google Drive

What it is
Ask Alli is now a built-in troubleshooting partner that explains builder errors in plain English, and a Google Drive connection lets workflows pull file context and fill out Google templates automatically.
Why it's better
Fixing a workflow used to need a developer to read the error. Now Ask Alli explains it in plain English, and workflows can work straight from Drive files and templates.
Explore Workflows

June 2026

3 updates
Ask AlliNew feature

Ask Alli: analysis and insights

What it is
Ask Alli now goes beyond surfacing data: it analyzes it and explains what it means in plain language. The query and the interpretation happen in one place.
Why it's better
Getting a summary used to mean exporting data to another tool. Now Ask Alli returns the numbers and what they mean, together.
Explore Ask Alli
Semantic LayerNew feature

Data Foundation: Semantic Layer UI

What it is
The semantic layer is now configurable through a UI-driven workflow, giving analytics teams explicit control over data structure, transformations, and availability. Every Alli experience connects through the Unified Data API with consistent definitions.
Why it's better
Shaping the semantic layer used to take engineering work. Now analytics teams configure it directly, and every Alli experience picks up the same definitions.
Explore Semantic Layer
Audience PlannerIntegration

Audience Planner: NBCU integration

What it is
NBCU streaming (CTV) and NBC linear TV are now available inside Audience Planner alongside digital channels. Planners can compare how NBCU and NBC contribute to total audience reach and automatically map interest taxonomies to personas.
Why it's better
TV and streaming used to be planned separately from digital. Now they sit in the same audience view, so planners see each channel's contribution to total reach.
Explore Audience Planner

May 2026

3 updates
Business InsightsNew product

Alli Business Insights

What it is
An AI-powered research engine for brand and competitive analysis. Generate up-to-date Brand and Competitive Insights reports, ask follow-up questions through Ask Alli, and surface new audience opportunities as Live Personas in Audience Planner, all with inline source citations.
Why it's better
Competitive research used to be a manual project that aged fast. Now a cited report is generated on demand, and its audience findings flow straight into planning.
Explore Business Insights
WorkflowsNew feature

Generative Workflows

What it is
Build entire workflows using natural language prompts through Ask Alli, with no manual step-by-step configuration. Describe what you want to automate, review what Alli generates, and run it.
Why it's better
Automation used to mean configuring every step by hand. Now you describe the job, review the generated workflow, and run it, going from idea to working automation in minutes.
Explore Workflows
Data ExplorerNew feature

Insights generation in Ask Alli

What it is
Analyze your active Data Explorer query in plain English. Ask Alli surfaces trends, top performers, anomalies, and metric comparisons instantly.
Why it's better
Finding the story in a query used to take manual sorting and charting. Now Ask Alli reads the query you're looking at and points out what matters.
Explore Data Explorer

April 2026

3 updates
Generative DashboardsNew feature

Ask Alli multi-chart edits in Generative Dashboards

What it is
Update an entire dashboard with a single prompt. Styling, column selection, and layout changes now apply across every visualization at once.
Why it's better
Restyling a dashboard used to mean editing each chart. Now one prompt updates them all, keeping dashboards consistent and cutting setup time dramatically.
Explore Generative Dashboards
Creative StudioNow available to everyone

Creative Studio general availability

What it is
Social buyers can deliver multiple creative variants to Meta in a single workflow, and faster renders and template previews make iteration quicker for everyone.
Why it's better
Delivering variants used to be one upload at a time. Now a full set ships to Meta in one workflow, and previews render faster while you iterate.
Explore Creative Studio
Audience PlannerIntegration

Audience Planner: GWI expansion

What it is
GWI behavioral data is now available directly inside Audience Planner, so teams can build more complete, validated audience strategies without leaving Alli.
Why it's better
Validating an audience used to mean a separate research tool. Now behavioral data sits inside the persona, where the plan is built.
Explore Audience Planner

March 2026

3 updates
Scenario PlannerNew product

Scenario Planner is live

What it is
Model budget scenarios using real-time performance and brand demand signals to forecast revenue impact before making changes.
Why it's better
Budget decisions used to be judged after the money was spent. Now you see the likely revenue impact first, and move from reactive optimization to proactive planning.
Explore Scenario Planner
WorkflowsNew feature

Generative Workflows (preview)

What it is
Build entire workflows using natural language, with no manual setup required.
Why it's better
Setting up automation used to take a builder and an afternoon. Now a sentence becomes a working workflow in minutes.
Explore Workflows
Semantic LayerNew product

Alli Data Semantic Layer

What it is
Standardize how data connects across sources with consistent definitions and aligned metrics, creating a single, trusted language across all Alli experiences.
Why it's better
The same metric used to be named and calculated differently in every source. Now it's defined once and means the same thing everywhere.
Explore Semantic Layer

February 2026

3 updates
Creative InsightsNew feature

AI video editing in Creative Insights with Ask Alli

What it is
Concept updates to video ads using natural language prompts directly in Creative Insights.
Why it's better
Trying a new idea on a video used to mean briefing an editor and switching tools. Now you describe the change and see a concept in the same place you read the performance.
Explore Creative Insights
WorkflowsIntegration

Audience Planner to Workflows

What it is
Pull personas directly into Workflows to inform activations, feed optimizations, and generate insight summaries.
Why it's better
Personas used to stop at the plan. Now they feed the automations that act on it.
Explore Workflows

January 2026

3 updates
Generative DashboardsNew feature

Vision to dashboard

What it is
Turn a screenshot or sketch into a fully built dashboard using AI in Generative Dashboards, with no manual setup.
Why it's better
A dashboard idea used to start with hours of building. Now a sketch on a whiteboard becomes a working dashboard.
Explore Generative Dashboards
Semantic LayerImprovement

Naming tables for categorizations QA

What it is
Review, update, and standardize how data is categorized with new table naming controls.
Why it's better
Inconsistent campaign names used to slip into reports unnoticed. Now they're easy to review and correct in one table.
Explore Semantic Layer

November 2025

3 updates
HomecourtNew feature

Deep research in Homecourt

What it is
Get daily client summaries with channel opportunities, competitive insights, and quick wins, all in one place.
Why it's better
Staying current on a client used to mean checking many sources each morning. Now a daily summary brings the opportunities and quick wins to one place.
PlatformImprovement

Global currency support

What it is
Set your default currency (GBP, EUR, and more) across the interface.
Why it's better
Global teams used to convert numbers in their heads. Now reporting shows the currency each team works in.

October 2025

3 updates
Generative DashboardsImprovement

Generative Dashboards got a lot easier

What it is
Make edits up to 30x faster, drag and drop to rearrange charts, and add new visuals without rebuilding.
Why it's better
Changing a dashboard layout used to mean rebuilding it. Now you drag charts where you want them and edits land up to 30x faster.
Explore Generative Dashboards
DatasourcesIntegration

New datasources and reporting enhancements

What it is
Now live: StackAdapt, demographic and device performance, MediaOcean/Prisma, product feed reporting, and calendar integration for business-aligned reporting. Ad status (active or inactive) also shows in creative performance tables.
Why it's better
More of the media plan and the business calendar now land in the same reporting, so results line up with how the business actually plans.
Explore Datasources
Creative InsightsImprovement

Creative Insights and Alli Data: easier QA

What it is
Creative ad statuses now surface directly in reporting, making it easier to see which assets are live and flag issues faster during reviews.
Why it's better
Checking which ads were actually live used to mean opening each platform. Now status sits next to performance in the report.
Explore Creative Insights

September 2025

4 updates
Generative DashboardsNew product

Generative Dashboards

What it is
Create dashboards from natural language prompts: campaign recaps, executive views, and more, with no dashboarding experience required.
Why it's better
A new dashboard used to need an analyst and a queue. Now anyone describes the view they need and gets it.
Explore Generative Dashboards
Creative InsightsIntegration

LinkedIn in Creative Insights

What it is
LinkedIn ad data is now fully integrated in Creative Insights. Authenticate once to unlock daily creative insights.
Why it's better
LinkedIn creative used to be analyzed separately. Now it gets the same daily creative insights as every other platform.
Explore Creative Insights
WorkflowsImprovement

Workflow power-ups: live logs, sharing, kickstarters

What it is
Watch logs live, share workflows by URL, and start faster with four pinned templates for Slack, AI prompts, RSS, and Airtable.
Why it's better
Seeing what a workflow was doing used to mean waiting for it to finish. Now logs stream live, sharing is a link, and common starts are one click away.
Explore Workflows
Audience PlannerIntegration

Roku in Audience Planner

What it is
Get Roku reach estimates, editable titles, AMA-powered trend planning, and natural language persona search.
Why it's better
Streaming reach used to be estimated outside the plan. Now Roku reach sits next to the persona, and personas are found by describing them.
Explore Audience Planner

August 2025

4 updates
Creative InsightsNew feature

Creative Insights data in certified datasources

What it is
Access ad-level metadata (text, tags, logos, scorecard features) through the new creative_insights_data_export datasource, for reporting, compliance, and machine learning.
Why it's better
Creative metadata used to stay inside the creative tool. Now it's a certified datasource any report or model can use.
Explore Creative Insights
Audience PlannerNew product

Audience Planner 2.0

What it is
Explore live, behavior-based personas with built-in AMA prompts. Use Index and Audience Share to shape creative and messaging in real time.
Why it's better
Personas used to be static slides. Now they're live, you can ask them questions, and the data shows what really sets each audience apart.
Explore Audience Planner
HomecourtImprovement

Homecourt: POV headline customization

What it is
Get multiple headline options for each POV to better match client tone and boost message impact.
Why it's better
One generated headline used to be take it or leave it. Now there are options to match each client's voice.

July 2025

3 updates
Data ExplorerNew feature

Period-over-period comparisons in Data Explorer

What it is
Compare time periods side by side in Data Explorer. Charts and tables update together, including when you ask in plain language, like "How did CTR change vs. last week?"
Why it's better
Comparing periods used to mean two exports and a spreadsheet. Now the comparison is one click, or one question.
Explore Data Explorer
Creative LabsImprovement

Creative Labs bulk folder upload

What it is
Upload an entire folder of ads into Creative Labs with one drag and drop.
Why it's better
Reviewing a full campaign used to mean uploading ads one at a time. Now the whole folder goes in at once.
Explore Creative Labs
Data ExplorerImprovement

In-app CSV downloads

What it is
CSV exports from Data Explorer now download directly inside Alli.
Why it's better
Exports used to arrive by email. Now they download right where you are, with no inbox hunting.
Explore Data Explorer

June 2025

3 updates
Creative LabsNew product

Creative Labs launch

What it is
Now live in Creative Insights, Creative Labs scores ad concepts before they go live, using real performance data and PMG's best practices. Validate ideas, QA assets, and align media and creative teams faster.
Why it's better
Creative used to be judged after the money was spent. Now concepts are scored before launch, against what has actually performed.
Explore Creative Labs
WorkflowsImprovement

Slack templates in Workflows, hassle-free

What it is
Send Slack messages without managing tokens. Messages come from @Alli - Workflows; just add it to your channel.
Why it's better
Posting to Slack used to need a token and setup. Now you add the app to a channel and go.
Explore Workflows
HomecourtNew product

Homecourt for PMG teams

What it is
A personalized landing page for PMG teams, with PMG-specific widgets, shortcuts, and recent activity in one place. Click the Alli logo to return home anytime.
Why it's better
Starting the day used to mean opening tool after tool. Now the widgets, shortcuts, and recent work are on one home page.

May 2025

3 updates
Audience PlannerImprovement

Audience Planner: national-level defaults

What it is
Reach estimates now default to the national level unless you specify otherwise, for clearer audience sizing and more flexible geo-level targeting.
Why it's better
Reach numbers used to depend on a geo setting that was easy to miss. Now they start national, and narrowing is a deliberate choice.
Explore Audience Planner
WorkflowsNew feature

AI prompts in Workflows, no tokens needed

What it is
Use AI in your automations without setup: add your prompt and an output file name, with no credentials required.
Why it's better
Adding AI to an automation used to need keys and setup. Now it's a prompt and a file name.
Explore Workflows
WorkflowsNew feature

SQL and Alli Data in Workflows

What it is
Query reports directly in Workflows using SQL or Ask Alli. Trigger alerts, auto-generate reports, and skip manual data shuffling.
Why it's better
Getting report data into an automation used to mean exporting it first. Now workflows query Alli data directly.
Explore Workflows

April 2025

3 updates
WorkflowsNew product

Workflows are live

What it is
Automate repetitive tasks with drag-and-drop builders, credential storage, and 150+ templates, with guided walkthroughs to get started fast.
Why it's better
Repetitive tasks used to be done by hand, every week. Now they're built once, from a template, and run on their own.
Explore Workflows
Audience PlannerIntegration

Audience Planner goes global

What it is
Plan on Meta, Snap, TikTok, and YouTube across Canada, the UK, France, Germany, and Spain, and build international personas with full reach and impression data.
Why it's better
International audiences used to be planned in separate tools per market. Now the same persona workflow covers five more countries.
Explore Audience Planner
WorkflowsImprovement

Ad Bloat V2 and social consolidation

What it is
Flag and pause underperforming ads directly from Google Sheets, so QA and action happen in one workflow.
Why it's better
Finding a weak ad and pausing it used to be two jobs in two places. Now the review and the action live in one sheet.
Explore Workflows

March 2025

4 updates
Creative InsightsIntegration

Creative Insights adds YouTube and Pinterest

What it is
YouTube and Pinterest creatives are now available with daily updates and full feature parity, with zero setup required.
Why it's better
Two more major platforms used to sit outside creative analysis. Now they get the same daily insights as the rest.
Explore Creative Insights
Data ExplorerNew feature

Explorer gets AI and real-time previews

What it is
Ask Alli is now embedded in Explorer, with auto previews, smart context awareness, and faster backend queries.
Why it's better
Building a query used to mean configuring it, running it, and waiting. Now you ask, and the preview updates as you go.
Explore Data Explorer
Generative DashboardsNew feature

Competitive dashboards: foot traffic and ad spend

What it is
Track DMA-level foot traffic trends with Placer and analyze competitor media spend with Pathmatics, in one place.
Why it's better
Store visits and competitor spend used to come from separate tools. Now they sit side by side, at the DMA level.
Explore Generative Dashboards

February 2025

3 updates
WorkflowsNew feature

Social Ad Bloat (V1)

What it is
AI finds your underperforming ads. Run it on a schedule, send results to Sheets, and save time on audits.
Why it's better
Ad audits used to be manual scans of every ad set. Now AI flags the underperformers on a schedule.
Explore Workflows
Data ExplorerImprovement

Cross-channel Explorer access

What it is
The same consolidated, contextual data used in dashboards is now available in Explorer for custom queries.
Why it's better
Custom questions used to start from raw, channel-by-channel data. Now Explorer uses the same consolidated data as the dashboards.
Explore Data Explorer

January 2025

4 updates
Alli AppsNew app

Weather Budget Adjuster app

What it is
Pinpoint how weather affects store performance and adjust media spend in real time.
Why it's better
Weather swings used to be explained after the sales came in. Now spend adjusts while the weather is still happening.
Explore Alli Apps
Data ExplorerImprovement

Smarter, faster reporting in Data Explorer

What it is
Use relative date ranges and advanced AND/OR filters, and export instantly, with no need to save first.
Why it's better
Recurring reports used to need their dates updated by hand. Now they roll forward on their own, and exporting takes one click.
Explore Data Explorer