Product release
PMG launches Alli Scenario Planner to forecast revenue impact before budgets move
Marketing teams model budget scenarios and see the likely revenue impact before they commit spend.
FORT WORTH, Texas, March 19, 2026: Alli Scenario Planner, a marketing budget scenario planning tool in Alli, PMG's operating system for business transformation, is now live. Teams model budget scenarios using current performance and brand demand signals to forecast revenue impact before making changes.
Budget decisions used to be judged after the money was spent. Now teams see the likely revenue impact first, and move from reactive optimization to proactive planning.
What teams get
- Budget scenarios. Test a budget shift before it happens.
- Revenue forecasts. See the likely revenue impact of each scenario.
- Brand in the plan. Brand demand signals sit next to performance signals in the model.
See Alli Scenario Planner on your own budget.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
