Alli Creative Insights is creative analytics built into Alli. It connects the visuals, messages, and formats in every asset to audience response and media results, so teams can see what’s working, catch fatigue early, and carry the lesson into the next round of work.
sales against the initial forecast for SquishPillow
Target pre-orders, sold out within days
campaign impressions across the launch
Alli Creative Insights tested the SquishPillow creative in flight, so spend stayed on what was working. Read the Jazwares story
Creative is one of the biggest levers in marketing performance, and one of the hardest to learn from. Media teams can see whether an ad performed. They usually can’t see which visual mattered, which message landed, or what should change in the next version.
Media and creative teams look at different data, so creative reviews come down to whoever argues best.
The lesson arrives in a post-campaign report, after the budget is spent and the next campaign is already in production.
Production effort goes into versions nobody can connect to a result, so the next brief starts from a blank page.
Every ad is broken down into the features people see, tied to live media results, with fatigue scored before it costs you.
An asset profile scores emotion, craft, distinctiveness, and brand expression, and explains the reasoning in plain language. Colors, objects, and on-screen text are tagged for every ad, with no manual tagging.
For your teamPatterns you’d never find by hand become visible across the whole feed.
The ad feed shows spend, CTR, and fatigue for every asset as the data comes in. Filter it, read the summary, and open any asset to see where it ran and how it performed.
For your teamThe team learns during the flight, while there’s still budget to move.
The ad, its creative tags and colors, and its performance over time sit together, so creative and media teams read the same evidence.
For your teamCreative decisions are easier to defend and easier to improve.
Creative reviews start from how real audiences responded, so decisions are easier to defend and improve.
Fatigue shows up as a signal on live assets, so a proven asset rotates in before performance slides.
Production effort goes behind the formats, messages, and visuals that have performed with the audience.
Each campaign starts from what worked for similar audiences, so the lessons carry forward.
Who uses it
Bring evidence to the review.
Defend the work with data on how real audiences responded, and scale the ideas that are working.
Know when to rotate an asset.
When ROAS softens, check the fatigue score and see whether the creative is the cause before changing spend.
Brief from what’s performed.
Build briefs from the messages, formats, and visuals that have worked with similar audiences.
See where production spend goes.
Check that production is going into creative that earns its place, and stop tagging assets by hand.
Even the best asset wears out. Creative Insights shows when it’s starting to fade, and turns what’s worked into the starting point for what’s next.
Every asset gets a fatigue level, with a note on whether its KPIs are holding against the prior month. Mark for Renewal flags it for a refresh while there’s still time to swap in a proven asset.
For your teamMedia buyers know whether to rotate an asset or look elsewhere when ROAS softens.
Ask Alli is built into Creative Insights. It suggests edits to an ad, like a clearer call to action or better text contrast, and returns an edited version to review. The evidence shapes the starting point. The idea is still yours.
For your teamThe next brief starts from evidence, with the creative call still in your hands.
Explore Creative StudioCreative Insights tags every image and video by its creative attributes, then connects those attributes to audience and media performance from Alli’s data foundation.
AI-supported tagging identifies creative attributes across images and videos.
Each attribute links to audience response and media outcomes from the same governed data.
See which attributes go with stronger performance, by platform, audience, and format.
Refresh a fading asset, brief the next round, or explore new directions with Ask Alli.
Creative Insights reads the same set of attributes in every image and video, so a pattern across twenty ads and three platforms shows up.
Each attribute connects to audience response and media outcomes on every platform you run. Ask about your creative
Most teams learn about creative through ad-level reports, compliance tools, or post-campaign reviews. Each has a place. None of them connects what’s inside the asset to how the audience responded, in time to change the next version.
| Ad-level platform reporting | Creative compliance tools | Alli Creative Insights | |
|---|---|---|---|
| Question it answers | Did this ad perform? | Does this ad meet platform and brand standards? | Which creative choices drove the result, and what’s next? |
| Unit of analysis | The whole ad | The whole ad, against a checklist | Each attribute: tone, color, pacing, layout, message, format |
| Timing | During the flight, ad by ad | Before or at launch | During the flight, across all assets |
| Fatigue | Visible once results drop | Not covered | Fatigue scoring flags decline early |
| Connection to planning | Separate export | Separate tool | Inside Alli, next to audience, media, and measurement data |
Creative Insights reads from the same governed data as the rest of Alli and connects to Creative Studio and Creative Labs, so the next version starts from what the data says works.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
Creative Labs scores video before launch, Creative Insights learns in flight, and Creative Studio turns a winning pattern into new versions.
Attributes connect to audience and media outcomes from Alli’s governed data foundation, the same data your planning and reporting use.
Taste, craft, and brand expertise still make the call. Creative Insights gives that judgment evidence about what’s working.
The ideas behind Alli Creative Insights
What Creative Insights measures, how it handles fatigue, and how it fits with your creative team.
Alli Creative Insights is creative analytics built into Alli. It uses AI-supported tagging to identify the attributes in every image and video, connects those attributes to audience and media performance, and flags creative fatigue early. Teams use it to learn which creative choices drive results and to carry those lessons into the next brief.
Creative fatigue is the decline in an ad’s effectiveness as the same audience sees it repeatedly. Engagement and efficiency drop even though nothing about the ad has changed. Creative Insights uses fatigue scoring to flag when an asset is starting to wear out, so teams can refresh it before the decline becomes expensive.
Creative Insights tags attributes such as tone, layout, color mix, pacing, composition, message, and format across images and videos. It then connects those attributes to audience response and media outcomes, so teams can see which choices are associated with stronger performance on each platform and with each audience.
Creative Labs evaluates video assets before launch, scoring them against historical performance patterns. Creative Insights learns from assets once they’re in market, connecting creative attributes to real audience and media results and flagging fatigue. Used together, they form one loop: test before launch, learn in flight, and brief the next round from evidence.
Tools like VidMob and CreativeX are often used to check whether creative meets platform and brand standards. Creative Insights focuses on how creative attributes connect to audience response and performance, so teams can see what to repeat, refresh, or test next. It also sits inside Alli, next to audience, media, and measurement data.
No. Creative judgment, taste, and brand expertise still lead. Creative Insights gives the team evidence about what’s working with specific audiences, channels, and formats, so decisions are easier to defend and the strongest ideas are easier to scale. It informs the work, and the team still makes it.
Sterling by Kohler turned seven hero videos into 63 ad versions and used Creative Insights to score every one against real performance signals, running 34% more cost-effectively than benchmark. For Nike’s “Winning Isn’t for Everyone” campaign, Creative Insights scored every athlete film within hours of launch, and the campaign delivered sales 37% above forecast.
Start with the campaign where creative decisions feel most like guesswork, or where performance is softening and nobody’s sure why. Check the fatigue scores on your top assets, then look at which attributes your best performers share. That’s usually enough to change the next brief.
Book an intro and we’ll show you which creative choices are driving your results, which assets are starting to fade, and what to make next.