What's new in Alli: creative fatigue, workflows you build by chatting, and more
From Nathan Barling Product Marketing Principal
Hi,
This month is about getting to an answer with less work. Creative Insights now flags ads that are wearing out, you can build a workflow by chatting with Ask Alli, and Business Insights will tell you what changed between two reports.
You can now see which ads are wearing out before they cost you
Until now, you usually caught fatigue only after an ad was already worn out and causing noticeable performance problems.
Creative Fatigue in Creative Insights changes that. Every asset gets a fatigue level, with a note on whether its KPIs are holding against the prior month. When one is fading, Mark for Renewal flags it for a refresh while there's still time to swap in an asset that's worked before.
The thing I'd point out first is the note on whether KPIs are holding against last month. It tells you why an ad is flagged, not just that it is. On one retail account, it caught a top ad slipping weeks before we'd normally have noticed.
Build a workflow by chatting with Ask Alli
Building a workflow used to mean assembling it step by step. Now you describe what you want to Ask Alli and it creates the workflow, edits it when you ask, and fills in templates for you.
You can also upload a CSV or Excel file, so a workflow can run on data you bring yourself.
I asked for a weekly summary of last week's performance posted to Slack, and had a working version in less than 10 minutes.
Ask what changed between two Business Insights reports
Comparing two reports used to mean reading them side by side. Now you can ask Ask Alli what changed between them and get a summary of the differences.
Other news
- Alli Apps keep full access logs. The team running an app can see who opened it, which helps with support and audits.
- Everything else is in the changelog.
Get more out of Alli
Ask Alli gets better the more you give it. Upload a file, like a brief or a spreadsheet that isn't in Alli, and it will use it in its answers. It can also bring in what it finds on the web, so an answer isn't limited to your own data.
Here's our campaign brief. Which of these channels are underperforming against the goals in it?
That's it for this month.
Thanks for reading,
Nathan and the Alli team