What is Alli for Commerce?

Alli for Commerce is a connected set of Alli products that show how your category is moving across retailers, find where to invest, keep ad creative current with feeds and prices, flag feed and availability problems, and automate the follow-up. It combines Commerce Insights, Business Insights, Creative Studio, Alli Alerts, and Generative Workflows on one data foundation.

What is ecommerce market intelligence?

Ecommerce market intelligence shows how a whole category performs across online retailers: who is buying, what shoppers view and search for, and which brands are winning share. It differs from campaign reporting, which only shows how your own ads and listings performed. A 10% sales lift looks different if the category grew 30%.

Which retailers does Commerce Insights cover?

Commerce Insights covers nine major retailers: Amazon, Walmart, Target, Home Depot, Lowe’s, Best Buy, Dick’s Sporting Goods, Ulta, and Sephora. It also extends to Amazon in Canada, the United Kingdom, Germany, France, Italy, Spain, Japan, and Australia.

How do you measure share of category?

Share of category is a brand’s portion of the category’s total purchases on a retailer. Commerce Insights derives it from three base metrics measured the same way everywhere: purchases, product views, and organic search clicks. Purchases can rise while share falls, which means the category grew faster than you did.

Can Alli keep ads current when prices or inventory change?

Yes. Creative Studio maps template fields such as product names, prices, availability, and images to product feeds and pricing data. When the data changes, the affected versions update on the next render, without a new design request. Brand and legal teams still approve versions, so speed doesn’t cost control.

How does Alli catch ads running for products that are out of stock?

Alli Alerts monitors product feeds, Merchant Center status, and out-of-stock products that are still serving, and notifies the team in Slack. Datasources shows whether the feed itself is current, so the team can tell a data gap from a campaign problem. A person decides whether to pause, fix, or hold.

Can Alli speed up a promotion launch?

It can remove manual lag. Generative Workflows can automate promotional feed updates on a schedule, with a draft sent to Slack for review.

Who can use Alli for Commerce?

Alli is available to PMG clients. Ecommerce, retail media, brand, creative, and operations teams use the same platform PMG’s experts use, so both sides work from the same data and results. Book a walkthrough to see it with your categories, retailers, and feeds.

Alli for Commerce

Connect the shelf to the plan. Act while there’s time.

Sales, inventory, pricing, and promotions change daily. Marketing often finds out after the money has moved. Alli for Commerce shows how your category is moving across the retailers you sell on, finds where to invest, keeps ad creative in step with your feeds and prices, and flags problems while they’re still small. Your team makes the calls. Alli does the tracking and the repetitive work.

Book a commerce walkthrough Watch the commerce loop

Available to PMG clients
SOC 2 Type II
Built by PMG

Last updated October 13, 2026

PMG clients in this page’s stories

Customer impact

What results are teams seeing with Alli?

Winning Isn't For Everyone

With Alli, PMG connected more than 50 data sources into one live view of the Games. Alli Creative Insights scored every athlete film and "WIN" asset within hours, Ask Alli gave planners answers on demand, and Alli Brand Equity tied sentiment to sales. Real-time assets went live within minutes of each victory.

[Winning Isn't for Everyone] is a story about what it takes to be the best, the legacies that have yet to be shaped, and the dreams that will be made real. It reminds the world that there's nothing wrong with wanting to win.
Nicole Graham, CMO, Nike

44%Share of voice of all Games-related social conversation

106%Increase in conversion rates across commerce programs

Read the Nike story

Welcome to The Organization

With Alli, PMG profiled home organizers and design-minded shoppers, then built a launch around 2/22/22: the brand's first TikTok hashtag challenge, #ShowUsYourDrawers, plus a Yahoo homepage takeover, theSkimm, and paid search and social. The team acted on trending creator content within hours.

9.5BTotal video views

14%Engagement rate

Read the The Container Store story

Athleta

Power of Purpose

With Alli, PMG mapped Athleta's audiences across cultural moments, athletic communities, and everyday movers, then connected the brand to moments like the inauguration, the Olympics, and a Bustle and Strava fitness challenge. The same planning work paved the way for Athleta's entry into Canada.

56%Increase in net sales

113%Growth in e-commerce

Read the Athleta story

Explore customer stories

The challenge

Why do sales, inventory, and promotions move faster than marketing?

A price changes on Tuesday. A product sells through on Thursday. A competitor takes share on one retailer while holding flat on another. Each of those facts lives in a different place, owned by a different team, and the ad account is usually the last to hear.

The cost shows up in plain ways. An ad keeps running for a product that is out of stock. A seasonal sale waits on a feed update that someone is doing by hand. A budget goes to the retailer where the category was growing last year, not the one where it is growing now. And a good month looks like a win until someone checks whether the category grew faster.

AI can summarize a report quickly. It doesn’t decide which product to push, what to do about a price move, or whether a promotion is worth its media. Those decisions need connected data, fast signals, and people who understand the business.

One marketplace is one slice

Insight is limited to the retailer you check, so a shift on another retailer is invisible

How Alli for Commerce handles itThe same base metrics on nine major retailers, so comparisons mean something (Commerce Insights)

Campaign data isn’t market data

You can’t tell whether a sales number reflects your work or a category that moved

How Alli for Commerce handles itShare of category sits next to your results, so a number comes with context (Commerce Insights, Business Insights)

Competitors you see late

A rival gains share and the first sign is your own sales

How Alli for Commerce handles itShare of category by brand, week over week, on each retailer (Commerce Insights)

Demand growing where you’re absent

Investment goes where the category used to grow

How Alli for Commerce handles itWhite space shows where demand is opening faster than your presence (Commerce Insights, Business Insights)

Ads out of step with the feed

Creative shows last week’s price or a product that isn’t available

How Alli for Commerce handles itTemplate fields map to product feeds, pricing, and inventory, so versions update on the next render (Creative Studio)

Problems found after the spend

A feed failure or broken landing page keeps charging for clicks until someone notices

How Alli for Commerce handles itAlerts flag feed failures, out-of-stock products still serving, broken URLs, and pacing, and notify the team in Slack (Alli Alerts)

Reports that take a week

Finding a budget error means a manual audit

How Alli for Commerce handles itPlain-language questions against connected data, with the answer in minutes (Data Explorer)

The system

How does the Alli commerce loop work?

Alli for Commerce is a closed loop. It shows how the category is moving, helps you decide where to invest, keeps the creative and feeds current, watches for problems, and turns a signal into the next step. Each stage reads from the same data, so the metrics agree from the market view down to the ad.

01
See
Commerce Insights

Purchases, product views, and organic search show how the category is moving, retailer by retailer and week by week. Share of category shows who is gaining.

What it’s worthYou see a shift while there’s still time to act on it, not in next quarter’s recap
02
Decide
Business Insights, Media Planner

Market signals, competitor moves, and your own performance data show where demand is opening and where your brand has the strongest case to grow.

What it’s worthInvestment, including retail media, goes where the opening is real
03
Produce
Creative Studio

Creative template fields pull product names, prices, inventory, and offers from your feeds, and versions render on a schedule.

What it’s worthAds stop showing last week’s price or an unavailable product
04
Watch
Alli Alerts

Alerts monitor feeds, product availability, landing pages, pacing, and anomalies, and notify the team in Slack.

What it’s worthProblems are caught while they’re small, and spend isn’t wasted on clicks that land on errors or empty shelves
05
Respond
Generative Workflows, Data Explorer

A workflow runs the follow-up: pull the context, prepare the update, and route it to the person who approves it.

What it’s worthThe gap between noticing and doing gets shorter, and a person still approves the change

Explore Commerce Insights Explore Business Insights Explore Creative Studio Explore Alli Alerts Explore Generative Workflows

In action

See the commerce loop in action

Seven moments from the loop, each shown by the decision it improves.

See the whole shelf · Alli Commerce Insights

Know how your category is moving on every retailer, not just the one you check.

Commerce Insights tracks purchases, product views, and organic search clicks across Amazon, Walmart, Target, Home Depot, Lowe’s, Best Buy, Dick’s Sporting Goods, Ulta, and Sephora, measured the same way on each. Choose a category, retailer, brand, or competitor set, and read the trend week by week.

What it’s worth

A category can stall on one retailer and grow on another. Teams see that difference instead of mistaking one slice for the whole market.

Explore Alli Commerce Insights

Watch share move · Alli Commerce Insights

See who is gaining share, where, and how fast.

Share of category shows your portion of the category total and how it moves week to week on each retailer. Put competitors next to you and the movement gets specific: who is taking share, on which retailer, and whether it is a blip or a trend.

What it’s worth

Strategy responds to competitor momentum while there is time to respond, and a sales number comes with the context needed to judge it.

Explore Alli Commerce Insights

Find the funnel leak · Alli Commerce Insights

Find where shoppers drop off before you pay to fix the wrong thing.

Product views, organic search clicks, and purchases show three stages of one journey. Product views rising while purchases stay flat points to a conversion problem such as price, reviews, content, or availability. Strong conversion with few search clicks means people who find you buy, and not enough people find you.

What it’s worth

The team knows whether the problem is visibility, consideration, or conversion before spending to fix it.

Explore Alli Commerce Insights

Find where to grow · Alli Business Insights

Put the next dollar where demand is opening, not where it was.

Business Insights brings market signals, competitor moves, and your own performance data into one continuous research view, and shows where demand is opening and where your brand has the strongest case to take it. Media Planner holds the resulting plan next to actuals.

What it’s worth

Growth investment, including retail media, goes to the retailer and category with a real opening, and the plan can be explained with market evidence.

Explore Alli Business Insights / Explore Alli Media Planner

Keep creative in step with the feed · Alli Creative Studio

Let the feed fill in the price, so the ad never shows last week’s.

Most ad changes are not new ideas. They are new prices, new products, new offers, and new markets. Creative Studio maps template fields to product feeds, pricing, and inventory data, so those changes flow into creative without a design request. The design stays fixed and the details stay current.

What it’s worth

Ads reflect what is actually for sale, and designers spend their time on the next idea instead of price swaps. Brand and legal teams still approve every version.

Explore Alli Creative Studio

Catch the feed problem while it’s small · Alli Datasources

Hear about the broken feed or the empty shelf before the clicks add up.

Alerts combine data science models with custom rules to flag feed failures, Merchant Center feed status, out-of-stock products that are still serving, broken landing pages, budget caps, and pacing, and they notify the team in Slack. Datasources shows whether the feed itself is healthy, so the team can tell a data gap from a real campaign problem.

What it’s worth

The team acts on a signal, not on a weekly report. Spend stops going to clicks that land on errors or empty shelves, especially in peak periods.

Explore Alli Alerts / Explore Alli Datasources

Turn the signal into the next step · Alli Generative Workflows

Launch the promotion without waiting on the manual feed update.

Describe the job to Ask Alli in plain language and it builds a multi-step workflow that you can review and adjust in the Visual Workflow Designer. A workflow can run on a schedule or start when a condition is met, such as pacing moving off plan, and an alert from Alli Alerts can trigger it. Many teams send drafts to Slack for review before anything goes further.

Explore Alli Generative Workflows / Explore Ask Alli

By the numbers

What changes when teams run on Alli?

44%Share of voice of all Games-related social conversationNike

9.5BTotal video viewsThe Container Store

56%Increase in net salesAthleta

3xSales vs. initial forecastJazwares

People in charge

Where do your people stay in charge?

Built to scale your team’s judgment, not replace it.

Alli does the tracking, the comparison, the monitoring, and the repetitive production. Your ecommerce leaders, retail media teams, category managers, and creative and brand teams decide what to push, how to price, where to invest, and what goes live. The AI scales their expertise, so they see more of the market and respond sooner than they could alone.

See

What Alli doesTracks purchases, views, search, and share of category across retailers

What your people doChoose the categories and competitors that matter, and judge what a shift means for the business

Decide

What Alli doesSurfaces gaps, opportunities, and plan-versus-actuals

What your people doSet the strategy, move the budget, and decide how to handle a price move or a promotion

Produce

What Alli doesFills creative with feed data and renders versions on a schedule

What your people doOwn the master creative, and approve every version before it goes live

Watch

What Alli doesFlags feed failures, availability, landing page, and pacing issues

What your people doDecide whether to pause, fix, fund, or hold

Respond

What Alli doesPrepares the follow-up and routes it for review

What your people doReview the draft, approve the change, and decide what gets automated

Why does the commerce loop start with trusted data?

A promotion, a price, or a budget shift is only as good as the numbers behind it. Commerce Insights uses the same three base metrics on every retailer, and Business Insights, Creative Studio, Alli Alerts, and Generative Workflows all run on the same Alli data foundation. Role-based access and audit trails apply to every workflow, so a team can see who built what and what it did.

See why teams trust Alli’s data

Who it’s for

Who is Alli for Commerce built for?

By role

Ecommerce and retail leaders
See where your category is growing, where you are gaining or losing share, and which retailer deserves the next dollar.
Retail media teams
Put spend behind the retailers and categories where share is moving, and explain the choice with market evidence.
Brand and category managers
Track competitor momentum, spot white space, and bring the full market picture to every retailer conversation.
Media and performance teams
Stop checking every platform each morning, and respond to the feed, pacing, and availability issues that need you.
Creative and brand teams
Keep prices, products, and inventory in your ads in line with the feed, with approvals intact.
CMOs and finance
Read results against the category, so a sales number comes with the context needed to judge it.

By industry

Retail and consumer goods
Compare nine major retailers on equal terms, and keep promotions and creative in step with the feed.
Home and durable goods
Read share of category on the home improvement retailers where the category is bought.
Beauty and personal care
Get the same depth of category view on beauty retailers that Amazon-first brands have long had.
Sporting goods
Track purchases, views, and search on the retailers where your shoppers buy.

Your options

How does Alli compare to other ways of running commerce marketing?

Most teams rely on retailer reporting, a single-marketplace analytics tool, spreadsheets for feeds and promotions, and manual platform checks. Each solves part of the problem.

	Retailer reporting and manual checks	Single-marketplace tools and general automation	Alli for Commerce
Metric definitions	Each retailer defines metrics its own way	Consistent, on one retailer	The same base metrics on every retailer
Competitor view	Limited or none	That marketplace only	Share of category by brand, across retailers
Keeping ads in step with the feed	Manual updates and design requests	Some feed support in template tools	Template fields mapped to feeds, pricing, and inventory, with approvals
Catching feed and availability problems	Someone notices	Each platform’s own alerts	One alerting layer across connected channels, in Slack
Promotion follow-up	Spreadsheets and handoffs	Moves records between apps	Workflows built from a prompt, with a person approving the change
Role of people	Do all the work	Maintain the connections	Lead every decision, with AI scaling their expertise

Getting started

Where should a commerce team start?

Most teams start where the pain is. Each entry point connects to the rest of the loop later.

Not knowing how your category is moving

Look at your share of category over the last few months with two or three competitors, then check the same view on a second retailer

Start with Commerce Insights

Not knowing where to invest

Build a market view around the competitors and category question leadership keeps asking

Start with Business Insights

Ads that lag behind the feed

Set up one master template for a campaign with frequent price changes, connect it to your feed, and compare turnaround with your current process

Start with Creative Studio

Finding problems too late

Turn on no-spend, budget cap, feed, and broken landing page alerts for your highest-spend campaigns

Start with Alli Alerts

Manual promotion work

Describe one weekly or promotional feed task to Ask Alli, review the steps, and schedule it

Start with Generative Workflows

Alli for Commerce FAQ

How Alli helps teams connect sales, inventory, pricing, and promotion decisions to marketing, with their experts in charge.

What is Alli for Commerce?
Alli for Commerce is a connected set of Alli products that show how your category is moving across retailers, find where to invest, keep ad creative current with feeds and prices, flag feed and availability problems, and automate the follow-up. It combines Commerce Insights, Business Insights, Creative Studio, Alli Alerts, and Generative Workflows on one data foundation.
What is ecommerce market intelligence?
Ecommerce market intelligence shows how a whole category performs across online retailers: who is buying, what shoppers view and search for, and which brands are winning share. It differs from campaign reporting, which only shows how your own ads and listings performed. A 10% sales lift looks different if the category grew 30%.
Which retailers does Commerce Insights cover?
Commerce Insights covers nine major retailers: Amazon, Walmart, Target, Home Depot, Lowe’s, Best Buy, Dick’s Sporting Goods, Ulta, and Sephora. It also extends to Amazon in Canada, the United Kingdom, Germany, France, Italy, Spain, Japan, and Australia.
How do you measure share of category?
Share of category is a brand’s portion of the category’s total purchases on a retailer. Commerce Insights derives it from three base metrics measured the same way everywhere: purchases, product views, and organic search clicks. Purchases can rise while share falls, which means the category grew faster than you did.
Can Alli keep ads current when prices or inventory change?
Yes. Creative Studio maps template fields such as product names, prices, availability, and images to product feeds and pricing data. When the data changes, the affected versions update on the next render, without a new design request. Brand and legal teams still approve versions, so speed doesn’t cost control.
How does Alli catch ads running for products that are out of stock?
Alli Alerts monitors product feeds, Merchant Center status, and out-of-stock products that are still serving, and notifies the team in Slack. Datasources shows whether the feed itself is current, so the team can tell a data gap from a campaign problem. A person decides whether to pause, fix, or hold.
Can Alli speed up a promotion launch?
It can remove manual lag. Generative Workflows can automate promotional feed updates on a schedule, with a draft sent to Slack for review.
Does Alli replace our merchandising or ecommerce team?
No. Alli tracks the market, monitors feeds, and handles repetitive production and updates. Your team decides what to push, how to price, where to invest, and what goes live. The AI scales their expertise, so they see more of the category and respond sooner than they could alone.
Who can use Alli for Commerce?
Alli is available to PMG clients. Ecommerce, retail media, brand, creative, and operations teams use the same platform PMG’s experts use, so both sides work from the same data and results. Book a walkthrough to see it with your categories, retailers, and feeds.