Alli Marketplace is a curated set of vetted partner apps that run inside Alli. Teams add audience, creative, measurement, and workflow capabilities in minutes, powered by their own Alli data, with usage-based pricing and one consolidated bill.
A martech marketplace is a curated catalog of marketing technology apps you add to a platform you already use. Apps connect to that platform’s data and workflows, so a new capability works with the rest of your stack from day one. Outside one, adding a tool is slow work.
Each new vendor means legal review, a security questionnaire, IT work, and another login. A quick test turns into a quarter-long buying process.
Every point tool needs its own pipeline, and its reports rarely match the rest of the stack. Each one becomes another silo.
Multi-year contracts outlive the strategy they were bought for, so stacks fill up with tools nobody uses and nobody can cancel.
Every app in the catalog is vetted, runs inside Alli, and reads the data your Alli foundation already holds.
Filter the catalog by partner, integration, and type. Each app page shows what the app does, which Alli integrations it supports, its support contacts, and a Launch button.
For your teamYou can test a new capability while the opportunity is still open.
Marketplace apps are built on Alli’s data foundation and follow the same Semantic Layer definitions. What an app learns flows back into planning, activation, and measurement.
For your teamNo vendor needs its own data feed, and app results match the rest of your reporting.
Explore Semantic LayerTry a new capability for a campaign or market without a months-long evaluation, and judge it on results.
Add tools for the time you need them, and stop paying when you stop using them.
Every app uses the same Alli data foundation as the rest of your work, so its results reconcile with your reports.
Partners are vetted for Alli, which means less legal, IT, and security work for each new tool.
Who uses it
Say yes to this quarter’s plan.
Add the capability a plan needs without starting a months-long buying process.
Enrich audiences with partner data.
Audience apps add demographic, lifestyle, and behavioral signals that feed straight into Live Personas.
See every active tool in one place.
Which partner apps are running, who uses them, and what they cost, without chasing separate vendor portals.
Review fewer one-off vendors.
Partners arrive vetted, and partner spend is tracked on one consolidated PMG bill.
Strategy changes faster than most technology contracts. Marketplace keeps a stable core and lets the tools around it change with the plan.
Launch an app for one campaign or market, scale it if it works, and remove it when strategy moves on. Existing workflows and data connections stay as they are.
For your teamYour stack follows your plan, and nobody waits on an internal build.
See apps feed Audience PlannerEach app page lists its pricing. Apps use usage-based or flat-fee pricing, many start with a free trial, and everything is billed through PMG on one consolidated bill.
For your teamYou pay for what you use, and finance sees partner spend in one place.
Vetted partner apps are listed inside Alli. When you launch one, it runs on your Alli data and inside your existing workflows.
Find a vetted app by type and see its capabilities, integrations, and pricing.
Activate the app inside Alli, often with a free trial to start.
The app runs on clean, connected data from your Alli foundation, with no new pipeline.
App insights feed the tools you already use, like Audience Planner.
Continue, scale up, or remove the app, with costs visible on one PMG bill.
Partner apps add specialized capability around the Alli core. New partner apps are added over time.
Need a capability that isn’t listed yet? Tell us what your next plan needs. Ask about a partner app
Most organizations end up choosing between a large enterprise suite and a growing collection of point solutions. Suites are powerful but slow to adapt. Point solutions are fast but fragment data, logins, and contracts.
| Large enterprise suites | Standalone point solutions | Alli Marketplace | |
|---|---|---|---|
| Time to add a capability | Long implementation | Weeks to months of procurement and integration | Minutes to launch a vetted app |
| Data | Inside the suite | A new feed for every tool | Your Alli data foundation, already connected |
| Contracts and billing | One large commitment | One contract per vendor | Usage-based or flat fee, one PMG bill |
| Flexibility | Tied to one vendor’s roadmap | Flexible, with a silo per tool | Add or swap apps as strategy shifts |
| Governance | Suite-level controls | Varies by vendor | Vetted partners with managed access |
Marketplace keeps the core of your stack stable and makes the edges easy to change, with the controls an enterprise expects.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
Partners are reviewed before they appear in the catalog, so each new tool needs less legal, IT, and security work.
Apps run on your governed Alli data. Audience apps can work with hashed data and return aggregated insights.
Usage-based or flat-fee pricing, billed through PMG, gives finance one view of partner spend.
The ideas behind Alli Marketplace
What’s in the Marketplace, how pricing works, and how it fits with your stack.
Alli Marketplace is a curated set of vetted partner apps that run inside Alli. Teams can add capabilities for audience enrichment, creative intelligence, measurement, and workflows in minutes, powered by their own Alli data. Pricing is usage-based or flat-fee with consolidated PMG billing, so adding a tool skips the new contract and integration.
Marketplace apps use usage-based or flat-fee pricing, and many offer a free trial. Everything is billed through PMG on one consolidated bill, so teams can start small, scale what works, and give finance a clear view of partner spend without managing separate vendor invoices.
Partners are vetted before they’re listed, which reduces the legal, IT, security, and vendor management work your team would otherwise do for each new tool. Apps are designed to work with Alli’s data foundation and governance, so access and data use stay controlled.
No. Marketplace is designed to help your core stack work better. Teams use it to fill a missing capability, test specialized tools, or add partner solutions to Alli workflows, while the systems the organization already depends on keep running as they are.
Marketplace apps are powered by clean, connected data from your Alli foundation, so they don’t need a separate data pipeline. Partner apps are built with privacy in mind. For example, audience apps can work with hashed data and return aggregated insights in place of personal information.
Most Marketplace apps can be launched in minutes. A standalone tool usually takes weeks or months to get through procurement, security review, and integration. That speed makes it practical to test a capability for a single campaign or market before committing more broadly.
Yes. Marketplace is modular by design. You can swap apps in or out as strategy shifts, without disrupting existing workflows or data connections, and without a long-term commitment for a tool you no longer need. Usage-based pricing means you stop paying when you stop using it.
Start with the capability that’s slowing down your next plan, like deeper audience data for a key segment or a measurement partner for a new market. Launch the matching app, use the trial on one campaign, and judge it on results before scaling.
Book an intro and we’ll show you the partner apps available in Alli Marketplace and how fast one can be running on your data.