Prices change. Stock moves. Each retailer reports in its own terms. Alli shows how your category is moving across the retailers you sell on, keeps creative in line with your product feeds, and flags feed and stock problems while there is time to act. Your people make the calls.
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PMG clients in this page’s stories
With Alli, PMG profiled home organizers and design-minded shoppers, then built a launch around 2/22/22: the brand's first TikTok hashtag challenge, #ShowUsYourDrawers, plus a Yahoo homepage takeover, theSkimm, and paid search and social. The team acted on trending creator content within hours.
9.5BTotal video views
14%Engagement rate
56%Increase in net sales
With Alli, PMG mapped Athleta's audiences across cultural moments, athletic communities, and everyday movers, then connected the brand to moments like the inauguration, the Olympics, and a Bustle and Strava fitness challenge. The same planning work paved the way for Athleta's entry into Canada.
Read the Athleta story 34%Higher Cost Effectiveness Than Benchmark
With Alli, PMG defined the audience from how plumbers actually spend their time, then turned seven hero videos into 63 ad versions for addressable TV, CTV, and trade social. Alli Creative Insights scored every version, and Alli Alerts flagged pacing issues so spend could move to what worked.
Read the Sterling story 3xSales vs. initial forecast
With Alli, PMG's operating system for business transformation, PMG built a two-phase launch around Gen Z's view of rest as self-expression. Creators in the GlowHouse influencer house built early demand, then the For Your Sleepy Head campaign and #SquishTok carried it through Back-to-School. Alli Creative Insights tested the creative in flight so spend stayed on what was working.
Read the Jazwares storyA retail or consumer goods brand sells in many places at once. Prices change by the week, sometimes by the day. Products sell out. Promotions start and stop. And every retailer reports on its own terms, so a flat quarter on one shelf can hide a strong one on another.
The marketing work has to follow all of that. Ads need the right price and the right product. Media needs to know where the category is growing. Someone needs to notice when a feed breaks before a weekend of spend lands on empty shelves. Doing it by hand takes people, and people can’t watch everything.
You can’t tell whether the category grew, shrank, or moved to a competitor
What Alli doesCommerce Insights shows purchases, product views, and search across nine retailers, with the same base metrics on each
Ads show last week’s price, or every change becomes a design request
What Alli doesCreative Studio maps template fields to product feeds, so affected versions update on the next render
Spend keeps pointing at products customers can’t buy
What Alli doesAlli Alerts flags feed failures and out-of-stock products still serving, and notifies the team in Slack
Manual lag during seasonal peaks
What Alli doesGenerative Workflows can run feed updates on a schedule, with people reviewing the output
Budget follows last year’s split
What Alli doesShare of category by brand and retailer shows where demand is heading, so retail media and trade spend can follow the evidence
Alli gives retail and consumer goods teams one connected place to see how their category is moving, keep ads accurate as products and prices change, and catch problems early. It works through three Solutions pages, each built around a challenge retail teams already have. Alli does the tracking, versioning, and monitoring at scale. Your category managers, ecommerce leads, creative owners, and media leads decide what to do with it.
Products it draws onCommerce Insights, Business Insights, Creative Studio, Alli Alerts, Generative Workflows
See Alli for CommerceProducts it draws onCreative Insights, Creative Labs, Creative Studio
See Alli for CreativeProducts it draws onAlli Alerts, Commerce Insights, Generative Workflows
See Alli for Always-On MonitoringTwo more pages matter to many retail teams. Alli for Media Investment helps you move budget toward where growth is. Alli for Global Teams helps one strategy run across many markets and languages.
Three example scenarios. They show how the products work together. They are illustrations, not customer stories.
A home goods brand is running a seasonal sale across several hundred products. Prices and offers are set in the product feed, and the sale starts Thursday morning.
Creative Studio has the template fields mapped to the feed, so headlines, prices, and images update on the next scheduled render instead of through a stack of design requests. Alerts watches for feed failures and broken landing pages. If a feed breaks overnight, the team hears about it in Slack.
The creative owner approves the master and the rules. The ecommerce lead decides which products lead the sale, and whether a flagged problem needs a pause.
A consumer goods brand’s purchases are up on one retailer, but it suspects the category is growing faster.
Commerce Insights puts share of category next to purchases, week by week, and lets the team add two or three competitors. It shows share rising on one retailer and falling on another, which usually means demand moved rather than disappeared. Business Insights adds the wider market and competitor view.
The category manager and the media lead decide whether to move retail media budget, change the assortment, or take the picture to a retail partner.
A product on a promotion runs out of stock in the middle of a weekend. Ads keep pointing to it.
Alerts flags out-of-stock products that are still serving. A workflow built in Generative Workflows can send the context to the right person and draft a recommended change for review.
The media lead chooses whether to pause the product, swap in another, or shift the budget. The change stays with the person who knows the plan.
Four pressures shape retail marketing more than they shape most industries. Alli is built to take the repetitive weight of each one, and leave the judgment to your team.
Each retailer defines views, clicks, and sales its own way, so comparisons are unreliable
How Alli helpsCommerce Insights uses three base metrics, measured the same way on every retailer it covers
Price, product, stock, and offer are the things that change most, and they are rarely new ideas
How Alli helpsCreative Studio separates the fixed design from the data that changes, so the details follow your feeds
A feed failure or stale offer during a peak window spends real money fast
How Alli helpsAlerts and Generative Workflows watch feeds and routines on a schedule and route problems to people
A good sales number can still be a losing share
How Alli helpsShare of category shows whether you are winning the market or just riding it
Alli handles the tracking, versioning, and watching. People decide what it means and what goes live.
What Alli doesTracks purchases, views, search, and share by retailer
What your people doDecide where to invest, defend, or hold
What Alli doesBuilds versions from approved masters and feeds
What your people doSet the master and the rules, and approve what ships
What Alli doesFlags feed, stock, and pacing problems and routes them
What your people doDecide whether to pause, swap, or fund
What Alli doesRuns feed updates and routines on a schedule
What your people doSet the offer and review the output
When a retailer, a feed, and an ad platform each say something different, the first meeting is spent arguing about the data. Alli’s products read from the same trusted data, so a share number, a price in an ad, and a pacing alert all trace back to the same source. Access is controlled by role.
See why teams trust Alli’s dataStart where the pain is. Each entry point connects to the others later.
Look at share of category on your top retailer over the last few months, with two or three competitors next to you, then check a second retailer
Start with Commerce InsightsSet up one master template for a product line with frequent price changes, and connect it to the feed
Start with Creative StudioTurn on feed and out-of-stock alerts for your next peak window
Start with Alli AlertsHow Alli helps retail teams see their category, keep ads current, and catch problems early.
Alli helps retail and consumer goods teams see how their category is moving across retailers, keep ads in line with product feeds and prices, and catch feed and stock problems early. Teams use Commerce Insights, Creative Studio, Alli Alerts, and Generative Workflows together, with people approving what goes live.
Commerce Insights covers nine major retailers: Amazon, Walmart, Target, Home Depot, Lowe’s, Best Buy, Dick’s Sporting Goods, Ulta, and Sephora. It also covers Amazon in several international markets.
Yes. Creative Studio maps template fields such as product names, prices, availability, and images to your product feeds. When the feed changes, the affected versions update on the next render, without a new design request. Brand and legal teams still approve the master and the rules.
Alli Alerts flags out-of-stock products that are still serving ads and notifies the team in Slack. A workflow in Generative Workflows can pass the context to the right person and draft a recommended change. The media lead decides whether to pause, swap, or move the budget.
Share of category is a brand’s portion of the total purchases in its category on a retailer. Purchases can rise while share falls, which means the category grew faster than you did. Reading both together shows whether you are winning the market or only riding it.
No. Commerce Insights covers Walmart, Target, Home Depot, Lowe’s, Best Buy, Dick’s Sporting Goods, Ulta, and Sephora as well as Amazon. Brands that sell mostly through those retailers get the same category view that Amazon-first brands have had, built on the same metrics across every retailer.
No. Alli handles the repetitive work: resizing, versioning, data swaps, tracking, and monitoring. Designers and brand owners set the master and approve the versions. Category managers and ecommerce leads decide where to invest and what to change. The aim is to scale their expertise, not replace it.
Alli is available to PMG clients. Retail and consumer goods teams use the same platform PMG’s experts use, so both sides work from the same data. Book a walkthrough and bring a product line with frequent price changes, and we will show you how it would run.
Book a retail walkthrough and bring one product line with frequent price changes. We will show you how your category is moving and how your ads can follow your feed. Alli is available to PMG clients.