Creative decisions start from evidence
Every asset is tagged and tied to media results, so the next brief builds on what worked.
Alli for Creative
Generative AI makes the content. Alli keeps it on brand.
Alli shows what works, scores video before you spend, and builds approved versions in every size, language, and market, with your creative experts in charge.
Available to PMG clients · Last updated
PMG clients using Alli for creative
The challenge
Generative AI scales production. Brand control has to scale with it.
One idea becomes hundreds of versions in an afternoon, and every one still has to be on brand, accurate, and approved.
Every version is checked by hand for brand, price, and legal copy
One approved master becomes every size, language, and market, on your brand rules and current product data
Reviews start from opinions about why a campaign won, and video is judged after the budget is spent
Every asset is tagged and tied to media results, and video gets a score before you spend
Fatigue shows up after results drop
Fatigue is flagged early, so you can refresh in time
Approvals and live versions are tracked across email and spreadsheets
Your experts approve what goes live, and every version traces back to its master
How it works
How does Alli for Creative work, from first insight to refresh?
Five moments in a campaign’s life, and what Alli changes in each one.
Learn · Alli Creative Insights
See which creative choices drive results.
The quarterly review is next week, and everyone has a theory about why the spring campaign won.
Alli Creative Insights tags every image and video for tone, layout, color, pacing, composition, and format, and connects each tag to audience and media results. The team sees which part of an ad did the work, by market and by audience. Ask Alli turns the patterns into new directions in plain language.
- Creative reviews start from evidence
- The next brief builds on what’s worked
- Teams see what lands in each market
Sterling by Kohler. Every one of 63 ad versions was scored in Alli, so spend moved to what worked. Cost effectiveness ran 34% higher than benchmark.
Read the transcript
An ad’s Asset Profile in Alli Creative Insights. A wheel scores the asset on Distinctiveness, Emotion, Craft Quality, Showmanship, and Brand Expression against its benchmark. Selecting Distinctiveness opens an insight summary: the asset blends into the category, and a neutral setting and generic copy give it little stopping power, which speeds up fatigue. The ad’s performance over time, its fatigue level, its colors, and its creative tags sit alongside.
Predict · Alli Creative Labs
Know the score before you spend the budget.
The cut is locked, the media plan is set, and the launch is two weeks out.
Upload the video and Alli Creative Labs scores it against 23 creative features and historical performance for the platform and KPI you choose. Each recommendation shows its expected lift. Upload several cuts and Labs ranks them, with the features that separate them.
- Weak assets get fixed in the edit
- The strongest cut launches first
- Editors get direction they can act on
Read the transcript
A Fall Collection video open on Recommendation Analysis in Alli Creative Labs. The team picks a date range, Meta as the platform, and ROAS as the KPI, then generates recommendations. The video gets a Creative Score, and the recommendations are ranked by expected impact against 38 Fall Collection ads on Meta: add a call to action in the first 3 seconds, show a visible face in the first 5 seconds, and cut the slow-paced intro. Each one shows its expected ROAS lift.
Produce · Alli Creative Studio
Turn one approved master into every version you need.
The concept tested well. Now it needs three languages, four platforms, and a dozen sizes by Friday.
Alli Creative Studio builds platform, market, audience, and size versions from one approved master, using performance-tuned templates for TikTok, Meta, YouTube, and display. Template fields map to product feeds, so prices and products stay current in every version.
- Every placement gets a native version
- Prices and products come from your feeds
- Designers spend their time on concepts and craft
A global retailer. Launched 10,000 localized assets in one day, with 25% higher ROAS than its manual campaigns.
Read the transcript
A Fall Collection Social template in Alli Creative Studio, set to English, Spanish, and French in three formats: a 1080 by 1920 Story, a 1080 by 1080 Feed post, and a 1200 by 628 Link ad. Rendering fills in all nine variants, each labeled by language and aspect ratio, from the one approved template.
Approve · Alli Creative Studio
Review every version before it ships.
Two hundred versions are ready. Legal needs the disclaimers checked in every market, and the brand team wants one last look.
Every version in Alli Creative Studio carries an approval status, and render checks run before anything is delivered. Brand and legal teams review in one place, share a client preview, and see every change tracked back to its master.
- Brand and legal sign off in one place
- Legal copy and disclaimers managed by market
- Every live version traces back to its master
Read the transcript
The Fall Collection Social template in Alli Creative Studio, with its languages and formats selected. The team opens a client preview to review the set, then renders and delivers the approved versions.
Renew · Alli Insights and Studio
Replace tired creative before it costs you.
The best ad of the quarter has run for six weeks, and its click-through rate is starting to slip.
Fatigue scoring in Alli Creative Insights flags when a top asset is losing impact. Mark it for renewal from the ad’s details, or have a workflow in Alli Generative Workflows send the signal to the team. Creative Studio prepares refreshed versions from the approved template, ready for approval.
- Fatigue shows up before results drop
- The next version is ready sooner
- Spend stays behind creative that’s working
Jazwares. Two lower-performing ads shared a color scheme, so the team remade them in the winning palette. SquishPillow sold 3x its initial forecast.
Read the transcript
Aggregated Ad Details for a Fall Collection ad running on Facebook and Instagram, in Alli Creative Insights. The Ad Performance tab shows the ad’s results over time and a fatigue level of At Risk: CTR is down 15% over the past two weeks. The Asset Profile shows Distinctiveness as the area to focus on. The Mark for Renewal button sits at the top of the page.
What this unlocks
What changes for your creative team.
Weak video gets fixed before launch
Scores and ranked cuts show what to change in the edit, before any media budget is spent.
Every market gets a native version
One approved master becomes each size, language, and market, with current prices and products.
Fatigue gets caught in time
Alli flags tiring ads early, so refreshed versions are ready before results drop.
Your experts set the rules and approve what goes live, and every stage reads from one governed data foundation. See why teams trust Alli’s data
Customer impact
What results are creative teams seeing with Alli?
This campaign demonstrated what happens when brand insight, creative discipline, and execution align.
3xsales against the initial forecast
Alli Creative Insights tested the SquishPillow creative against real-time performance. The team remade weaker ads in the top-performing palette and kept spend behind the ideas that worked.
37%sales above forecast
Thirteen athlete films and 24 real-time “WIN” assets ran across the Games. Alli Creative Insights scored each one against real-time engagement, so the team could double down on what was resonating within hours of launch.
Read the Nike story
34%higher cost effectiveness than benchmark
PMG turned seven hero videos into 63 ad versions for addressable TV, CTV, and trade social. Alli scored every version, and Alli Alerts flagged pacing issues so spend could move to what worked.
Read the Sterling story
200%lift in brand preference
A one-day studio shoot and a generative AI environment produced a cinematic campaign in three months, with thousands of creative variations. AI-assisted production raised the bar on creative quality.
Read the FXTM story Getting started
Where should a creative team start?
Start where it hurts most. Each entry point connects to the rest of the engine later.
Not sure why some ads work?
Tag your top campaigns and see which attributes separate the winners.
Start with Creative InsightsPaying for media to learn a video missed?
Upload your next launch’s cuts and compare the scores.
Start with Creative LabsProduction queue can’t keep up?
Pick one master and build the platform and market versions from it.
Start with Creative StudioAds going stale?
Turn on fatigue scoring and send the signal to the team with a workflow.
Start with Generative WorkflowsAlli for Creative FAQ
How Alli helps teams scale creative while keeping the brand, the data, and the people in charge.
What is Alli for Creative?
Alli for Creative is a connected set of Alli products that learn what creative works, predict how new video will perform, produce approved versions at scale, and renew creative when it fatigues. It combines Creative Insights, Creative Labs, Creative Studio, and Ask Alli, all reading from the same governed data.
How do you scale creative without losing the brand?
Start from an approved master, set brand and legal rules once, and route every version through approvals. In Alli, Creative Studio builds versions from the master, applies the rules in every market, and tracks every change, so output grows while staying on brand. Designers and brand owners stay in control.
How is Alli for Creative different from generative AI tools?
Generative AI tools raise content volume. On their own, they don’t check brand rules, product accuracy, localization, approvals, or version control. Alli for Creative adds that system around production: performance data that shows what works, video scoring before launch, versions built from approved masters and live product feeds, approvals, and fatigue signals. Your experts set the rules and approve what goes live.
How does Alli detect creative fatigue?
Creative Insights tags every asset and connects its attributes to performance, then scores fatigue to show when an asset is starting to lose impact. The team can rotate in a proven asset or brief a refresh before results drop. A workflow can send the signal to the team automatically.
Can Alli test creative before it launches?
Yes, for video. Creative Labs scores each asset against 23 creative features and historical performance for the platform and KPI you choose, ranks variants, and recommends what to keep and add. Teams fix weak assets in the edit, before any media budget is spent.
How does Alli keep ads accurate as prices and products change?
Creative Studio connects template fields to product feeds, pricing, and inventory. When the data changes, versions update on the schedule you set, with no new design request. The design stays fixed and the details stay current, so ads stop showing last week’s price or an out-of-stock product.
How do approvals work in Alli?
Every version in Creative Studio carries an approval status, and render checks run before anything is delivered. Brand and legal teams review in one place, share a client preview, and see every change tracked back to its master. Your experts decide what goes live.
What results have PMG clients seen with Alli for Creative?
Nike’s sales ran 37% above forecast, Sterling by Kohler’s cost effectiveness ran 34% higher than benchmark, and Jazwares sold 3x its initial forecast on SquishPillow. A global retailer launched 10,000 localized assets in one day with 25% higher ROAS than its manual campaigns. The stories are on our customer stories page.
Does Alli replace creative teams?
No. Alli automates the repetitive work, like tagging, scoring, resizing, formatting, translation support, and data swaps. Creative teams set the direction, make the decisions, and approve what goes live. The AI scales their expertise, so they deliver more and faster than they could alone.
Who can use Alli for Creative?
Alli is available to PMG clients. Creative, brand, media, ecommerce, and regional teams use the same platform PMG’s experts use, so both sides work from the same data and results. Book a walkthrough to see how it works with your brands and markets.
More creative. Still yours.
Book a creative walkthrough and bring a campaign you’re about to launch. We’ll show you what’s working, score the video, and build the versions from your master. Alli is available to PMG clients.