Alli Commerce Insights is ecommerce market intelligence built into Alli. It tracks purchases, product views, and organic search across Amazon, Walmart, Target, Home Depot, and other major retailers, so you can see where your category is shifting, which competitors are gaining, and where the white space is.
major retailers, measured with the same base metrics
international Amazon markets, from Canada to Australia
brands tracked on Amazon, across 25 categories
Amazon, Walmart, Target, Home Depot, Lowe’s, Best Buy, Dick’s Sporting Goods, Ulta, and Sephora, all compared on equal terms. See the full coverage
Most commerce reporting answers one question: how did my campaign do on this marketplace? That’s useful, and it leaves out the bigger picture. You can tune your own ads and still miss a category shift, a competitor gaining momentum, or demand growing on a retailer where you barely show up.
Insight is often limited to one marketplace, while you sell on many. A shift on another retailer stays out of sight until it shows up in sales.
Each retailer defines its numbers its own way, so comparing a week on Walmart with a week on Amazon takes guesswork.
Your performance lives in one place and market data in another. Someone reconciles them by hand before anyone can make a call.
Purchases, product views, and search across nine retailers and eight Amazon markets, with share of category for every brand.
Purchases, product views, and organic search sit in one view, with weekly purchases and conversion rate. The same metrics apply on every retailer, so a week on Walmart and a week on Amazon compare on equal terms.
For your teamYou see a shift while there’s still time to act on it.
Share and index for the top brands by purchases and by search, on every covered retailer. Week-over-week movement shows whether a competitor’s rise is holding or fading.
For your teamStrategy responds to competitor momentum while it’s still early.
Explore Brand EquityProduct views, organic search clicks, and purchases are three stages of the same journey. Read together, they show whether a problem is visibility, consideration, or conversion.
For your teamBudget goes to the fix that matches the problem.
Category and competitor movement shows up week by week, while there’s time to respond before it reaches your sales.
The same base metrics on every retailer, so comparing Amazon, Walmart, and Target means something.
Retail media and trade budgets go to the retailers and categories where share is moving, backed by market evidence.
Commerce Insights sits inside Alli with your media and brand data, so a share shift and a spend shift show up together.
Who uses it
Know which retailer deserves the next dollar.
See where your category is growing and where you’re gaining or losing share, so every sales number comes with the market around it.
Put spend where share is moving.
Back the retailers and categories where share is shifting, and explain each choice with market evidence.
Bring the full market to every retailer meeting.
Track competitor momentum, spot white space, and walk into each retail partner conversation with the whole category in view.
Stop stitching retailer exports together.
Every covered retailer uses the same base metrics, cut the same way by brand, category, retailer, and week.
Shoppers move between retailers, and so does demand. Commerce Insights puts the retailers you sell on side by side, shows what changed, and answers the follow-up question in the same place.
Top retailers ranked by purchases, product views, and search show where demand sits before you plan spend. Brands that sell mostly through Home Depot, Ulta, or Dick’s Sporting Goods get the same depth Amazon-first brands have had.
For your teamRetail media and trade spend can go where share is moving.
Explore Media PlannerPick a brand and a date range to see the change in purchases, views, and search, with the weekly pattern behind it. Share rising on one retailer and falling on another often means demand moved somewhere new.
For your teamA sales number arrives with the context needed to judge it.
See which retailers carry your share and where it’s thin, then ask Alli a plain-language question about the category, right next to the data.
For your teamInvestment goes where the opportunity is opening.
Explore Ask AlliCommerce Insights measures three base metrics the same way on every retailer: purchases, product views, and organic search clicks. Every other view, from conversion rate to share of category, is derived from them.
Choose a category, retailer, brand, or competitor set.
Use a rolling window or a custom date range, at weekly granularity.
See how share, conversion, and search are moving for you and your competitors.
Carry what you find into media planning, retail media spend, creative, or a retail partner conversation.
Nine retailers, eight international Amazon markets, and millions of brands, all measured with the same base metrics. Brand counts are all-time totals.
Every metric can be cut by brand, category, retailer, and time window. Ask about your category
Retailer and marketplace reporting is good at showing how your own listings and ads performed on that retailer. It isn’t built to show how the category is moving across every place you sell, or how your share compares on equal terms.
| Retailer and ad platform reporting | Single-marketplace tools | Alli Commerce Insights | |
|---|---|---|---|
| Scope | One retailer, your own performance | One marketplace, market view | Nine major retailers, plus international Amazon markets |
| Competitor view | Limited or none | That marketplace only | Share of category by brand, across retailers |
| Comparability | Each retailer defines metrics its own way | Consistent, on one retailer | The same base metrics on every retailer |
| Connection to your work | Separate exports | Separate tool | Inside Alli, next to planning, media, and brand data |
Commerce Insights sits alongside Brand Equity, Ask Alli, and Data Explorer, so a question about category share can turn into a deeper look without switching tools.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
Share of category sits next to planning, media, and brand data, so category movement can inform planning, media, and creative decisions directly.
The same base metrics on every retailer and every Amazon market, so cross-retailer and international comparisons hold up.
Up to 25 categories per retailer, at weekly granularity, with rolling or custom date ranges.
The ideas behind Alli Commerce Insights
What Commerce Insights covers, how it’s measured, and how teams use it.
Alli Commerce Insights is ecommerce market intelligence built into Alli. It tracks purchases, product views, and organic search clicks across nine major retailers and international Amazon markets, and shows how your category is moving, which competitors are gaining share, and where the white space is. It helps teams move past campaign reporting to a full market view.
Commerce Insights covers nine major retailers: Amazon, Walmart, Target, Home Depot, Lowe’s, Best Buy, Dick’s Sporting Goods, Ulta, and Sephora. Coverage is deep. The dataset has tracked more than 3.6 million brands on Amazon and more than 370,000 on Walmart, across up to 25 categories per retailer.
Yes. Commerce Insights extends to Amazon in Canada, the United Kingdom, Germany, France, Italy, Spain, Japan, and Australia, so brands with cross-border businesses can see the same category view in each market. The same base metrics apply in every market, so international comparisons hold up.
Commerce Insights is built on three base metrics: purchases, product views, and organic search clicks. From those, it derives conversion rate, click-through behavior, week-over-week trends, and share of category. Every metric can be cut by brand, category, retailer, and time window, using a rolling window or a custom date range at weekly granularity.
Yes. Commerce Insights shows share of category by brand, so you can see which competitors are gaining or losing share, on which retailers, and how fast. Because the same metrics apply on every retailer, you can compare a competitor’s momentum on Walmart with its momentum on Amazon on equal terms.
Retailer reporting shows how your own listings and ads performed on one retailer, using that retailer’s definitions. Commerce Insights shows how your whole category is moving across nine major retailers, with the same metrics everywhere. You get competitor share, category trends, and cross-retailer comparisons in one place, inside the same system as your planning and media data.
Purchases show how much of your product sold. Share of category shows what portion of the category’s total purchases went to your brand. Purchases can rise while share falls, which means the category grew faster than you did. Reading both together tells you whether you’re winning the market or riding it.
Start with the category and retailer that matter most to your next decision. Look at your share of category over the last few months and put two or three competitors next to you. Then check the same view on a second retailer. The difference between the two is usually where the first useful insight is.
Book an intro and we’ll show you how your category is moving across the retailers you sell on, and where your share is really changing.