Alli Audience Planner builds Live Personas from billions of behaviors across streaming, social, commerce, creators, and professional networks. See who your customer is right now, talk to that audience through Ask Alli, and pressure-test ideas before you spend a dollar of budget.
higher net new buyer conversion
increase in loyalty sign-ups
sustained transaction lift
Audience Planner built personas mapped to each brand’s regional footprint, so Carl’s Jr. and Hardee’s could run region-specific ads in the same national Thursday Night Football broadcast. Read the CKE Restaurants story
People move between platforms, mindsets, and communities through the day. A persona deck captures one moment, and the media plan runs for months after it.
A persona deck is most accurate the day it’s finished. The consumer keeps moving after that, and the plan keeps targeting who they used to be.
A platform tool can tell you about its own users. It can’t show you where else they spend time, or how they shift from work mode to lean-back viewing at night.
A CDP is great at managing the customers you already know. It can’t tell you where the audience is heading next, or which segments can scale.
Live Personas built from real behavior, a version of the audience you can talk to, and a view that keeps up when the audience changes.
Age, income, values, goals, interests, and the shows and podcasts the audience follows come together in one persona, built with predictive modeling on current platform signals.
For your teamStrategy starts from who the customer is this week.
What are AI personas?Behavior trends, motivations, and personality stay current with the signals behind them. Traits like early adopter or trend-seeker update when the audience does.
For your teamPlanners see a change in the audience while the plan can still respond.
Show the persona an ad and ask what it likes, what it would change, or what’s shaping its view right now. Ask Alli gives the persona a voice, and the answers draw on the audience data.
For your teamCreative ideas get a first read from the audience before any budget moves.
Explore Ask AlliPersonas keep drawing on fresh signals, so the plan reflects who the audience is today. Media aimed at last year’s audience costs the same and works less.
Video, audio, social, commerce, creators, and LinkedIn come together in one profile, so the team sees the whole person.
Reach curves show which voices are growing with your audience, so creator plans follow where attention is heading.
Teams ask the persona about a hook or a message before the brief goes out, and change course while it’s still cheap.
Who uses it
Test the strategy with the audience first.
Build personas from current behavior across platforms, and pressure-test the thinking with the audience before it goes to the client.
Forecast scale before you commit.
Compare estimated reach across platforms, and use reach curves to see how a segment is likely to scale before budget goes to a channel.
Know what the audience is paying attention to.
Ask the persona how it would react to a hook, see its moodboard, and know which creators and cultural moments it follows.
Find the decision-makers.
LinkedIn professional identity separates casual interest from the people who drive the deal, and leaders know the plan is built on who the customer is now.
Reach estimates by platform show which interests, ages, and places carry the audience on each channel, and the persona travels with the plan into media and creative.
Estimated reach by platform sits side by side, broken down by the interests that carry it. Reach curves forecast how a segment is likely to scale before you commit spend to a channel.
For your teamA team can check whether the audience is more active on Pinterest or TikTok this week, and have the answer before the meeting ends.
Explore Media PlannerWho the persona is, what they earn and value, and where to reach them sit in one profile. Publish it to Persona Collabs and it carries into Media Planner, Creative Labs, and Ask Alli.
For your teamStrategy, media, and creative plan for the same people.
Explore Creative LabsAudience Planner turns a description of who you want to reach into a Live Persona your whole team can use.
Describe who you want to reach, or start from an existing segment and your first-party insights.
Signals across video, audio, social, commerce, creators, and LinkedIn come together in one profile.
See estimated reach side by side, with reach curves that forecast scale before you commit budget.
Ask the persona how it would react to a creative hook, or what its pain points are.
Publish it to Persona Collabs, then carry it into Media Planner and Creative Studio.
Every persona is built from layered platform signals, calibrated together and combined with your first-party insights. Each trait shows its audience share and index, so you can see the evidence behind it.
More platform integrations are rolling out through 2026. Ask about a platform
Surveys, platform audience tools, and customer data platforms each answer part of the question. Audience Planner brings the current, cross-platform view into the plan.
| Survey-based research | Platform audience tools | Customer data platforms | Alli Audience Planner | |
|---|---|---|---|---|
| How current | As of the study | Current, on one platform | Current for known customers | Live, across platforms |
| Who it covers | A sample | That platform’s users | Customers you already have | Your audience and where it’s going next |
| Cross-platform view | Limited | No | Limited to owned data | Video, audio, social, commerce, creators, and LinkedIn |
| Test ideas with it | Only with a new study | No | No | Yes, through Ask Alli |
| Connection to the plan | A deck | Inside that platform | Activation of known audiences | Flows into Media Planner and Creative Studio |
Ask Alli gives a persona its voice. The persona itself comes from real behavioral and platform signals.
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Personas are calibrated across video, audio, social, commerce, creator, and professional data, along with your first-party insights.
Every trait comes with an audience share and an index against the baseline, so the team can see why it’s there.
Persona Collabs keeps strategy, media, and creative working from the same published persona inside Alli.
The ideas behind Alli Audience Planner
What Live Personas are, where the signals come from, and how teams use them.
Alli Audience Planner is an audience planning platform that builds Live Personas from billions of behaviors across streaming, social, commerce, creator, and professional platforms. Teams use it to see who their audience is right now, compare reach across platforms, talk to the audience through Ask Alli, and carry personas straight into media and creative planning.
A traditional persona is built once from research and starts aging the day it’s delivered. A Live Persona keeps drawing on current behavioral signals across platforms, so it shifts when the audience shifts. It’s also interactive: you can compare its reach, chat with it, share it with your team, and use it to plan media and creative.
Audience Planner draws on premium video and audio (NBCU, Netflix, Disney+, Roku, Spotify, and Podscribe), professional identity from LinkedIn, commerce signals from Amazon, creators on YouTube and Meta, and intent and community signals from Pinterest and Reddit. It also works with your first-party insights. More platform integrations are rolling out through 2026.
Yes. Select a published persona and chat with it through Ask Alli. You can ask how it might react to a creative hook, what its pain points are, or which shows and podcasts are shaping its perspective. Answers draw on the signals behind the persona, so you can pressure-test ideas before committing media budget.
No. Ask Alli gives the persona a voice, but the persona itself is built from real behavioral and platform signals, calibrated across video, audio, social, commerce, creator, and professional data, along with your first-party insights. Every trait comes with an audience share and an index, so you can see the evidence behind it.
Yes. A side-by-side comparison view shows estimated reach for a persona across platforms, and built-in reach curves forecast how a segment is likely to scale. A team can check whether its audience is more active on Pinterest or TikTok this week, and have the answer before the meeting ends.
Start with the audience behind your next campaign. Build its Live Persona, compare its reach on the two or three platforms you’re weighing, and ask it how it would react to your lead creative idea. That’s usually enough to change at least one decision before launch.
Book an intro and we’ll build a Live Persona for your audience, show you where it’s spending time right now, and let you ask it a question or two.