Alli Audience Planner in action

A tour of Alli Audience Planner on a sample retail account: a Live Persona profile, a chat where the persona reacts to an ad through Ask Alli, estimated reach by platform, and the library of published personas. Live Personas are built from billions of behaviors across streaming, social, commerce, creators, and professional networks, so teams see who the customer is now and pressure-test ideas before they spend.

What you'll see

  1. 0:00Live Personas: A detailed persona, built from behavior.
  2. 0:06Live active personas: track behavior as it shifts.
  3. 0:09Persona collaboration: talk to your audience before you brief the work.
  4. 0:16Strategic discovery: tie audience insight to where the media runs.
  5. 0:23One persona, every team: the same audience for strategy, media, and creative.

About Alli Audience Planner

Alli Audience Planner builds Live Personas from billions of behaviors across video, social, commerce, and LinkedIn, so you plan for who's there now.

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