You manage spend across a dozen platforms, and a lot of your week goes to reconciling, checking, and chasing. Alli keeps one plan next to the actuals, tells you in Slack when pacing or feeds slip, and scores video before it runs. You make the buying calls, and Alli does the legwork.
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With Alli, PMG built Peloton's growth audience from live signals, including Experian and Amazon purchase data, and brought more than 110 partners into one dashboard. Teams could manage frequency and shift spend between always-on reach and moments like the Las Vegas Grand Prix in real time instead of reconciling regional reports by hand.
5Global Markets at Launch
110Partners in one unified dashboard
With Alli, PMG mapped audiences to each brand's store footprint and served region-specific ads within the same national Thursday Night Football broadcast, a first for QSR. Household-level exposure was matched to credit card transactions, so budget could follow real sales signals week to week.
63%Higher Net New Buyer Conversion
2%Sustained Transaction Lift
With Alli, PMG mapped both existing users and the curious, business-minded audience SurveyMonkey wanted next. The "Give the people what they want" campaign featured Giancarlo Esposito across streaming, podcasts, and out-of-home, supported by more than a dozen TikTok and YouTube creators.
30%WoW Boost in Interest & Impressions
58%Drop in Brand CPCs
Ask a buyer what slows them down and the answer is rarely strategy. It’s the plan that exists in several versions, the platform logins to open every morning, and the report that has to be rebuilt before anyone can say how a flight is pacing.
The work is necessary. It’s also the kind of work that expands as you add channels and markets, until the team spends more time confirming what happened than deciding what to do. And the problems that matter, like a stalled campaign, a broken landing page, or a feed that stopped updating, tend to be found by whoever happens to look.
The plan lives in several spreadsheets. Nobody is sure which version is approved
Alli Media Planner holds budgets, flighting, and approvals in one workspace with history
Plan against actuals needs another export. Variance shows up a week late
Media Planner places planned spend next to actuals from day one of spend
Spend goes into channels past their efficient point. Budget stops paying back
Alli Scenario Planner shows diminishing returns by channel before money moves
Morning platform checks. Hours go to looking, not deciding
Alli Alerts watches pacing, performance outliers, broken URLs, and feeds, and notifies the team in Slack
Creative wears out unnoticed. Results slide and the cause isn’t obvious
Alli Creative Insights flags creative fatigue early and shows which attributes drive performance
Weak video reaches full spend. The problem shows up in the results
Alli Creative Labs scores video against 23 creative features before launch
Alli is PMG’s operating system for business transformation, and for a media team it does three things. It puts the plan, the budget logic, and the actuals in one place. It watches the plan so nobody has to refresh dashboards to catch a problem. And it connects creative to media, so what you learn about the ads feeds back into what you buy.
What changes for youOne approved plan across channels, tested scenarios before you shift budget, and variance without a manual export
What changes for youAlerts reach you in Slack, so the morning starts with decisions instead of platform checks
See Alli for Always-On MonitoringWhat changes for youVideo is scored before launch, fatigue is flagged early, and approved designs can be turned into versions at scale
See Alli for CreativeRelated pages go deeper on adjacent work. Alli for Measurement covers proving what the plan delivered. Alli for Audiences covers who to reach. Alli for Workflow Automation covers the routine tasks you’d rather not repeat.
Three illustrations of the work. They show how the products fit together, not results from a named client.
A campaign stops spending late on a Friday. In the old routine, someone notices on Monday, after a weekend of lost delivery.
Alli Alerts catches the no-spend condition and notifies the team in Slack. A workflow built in Alli Generative Workflows can pull the context and draft a recommended change for the media lead to review.
Whether to fix the cause, move the budget elsewhere, or leave it alone because the pause was deliberate.
Paid social is hitting its numbers, but each extra dollar seems to return less. Search has headroom, and you need a case before moving spend.
Scenario Planner shows the saturation point for each channel and the projected revenue of moving budget. Once you choose, Media Planner records the change in the approved plan, with history, so finance sees what moved and why.
Whether the modeled case is persuasive, how much to move, and when to check back.
A new video has three cuts and one launch date. Normally you’d run all three and read the results two weeks later.
Creative Labs scores each cut against 23 creative features and historical performance on the platform and KPI you choose, then recommends specific changes. After launch, Creative Insights tracks how the creative performs and flags fatigue early.
Which cut to run, what to change first, and when a fresh version is worth producing. If it is, Alli Creative Studio turns approved designs into the versions you need.
Built to scale your team’s judgment, not replace it.
Alli does the reconciling, watching, and scoring. Your buyers, planners, and leads decide where budget moves, what to do about an alert, and which creative runs.
Building the plan. Holds one plan with approvals and history, and models scenarios
Set the strategy, choose the scenario, and approve the plan
Watching delivery. Flags pacing, outliers, broken URLs, and feed failures
Decide whether to cap, fund, or move budget
Following up. Routes the signal and can draft a recommended change
Review the draft and approve what goes live
Testing creative. Scores video and flags fatigue
Choose what runs and brief the next round
Reporting. Shows plan against actuals
Explain the result and decide what happens next
Plans, alerts, and creative reads all draw on the same trusted data, with shared definitions across platforms, so a number in the plan matches the number in the alert. Your team spends less time arguing about which export is right.
Start with the task that eats the most hours. Each entry point connects to the others later.
| If your biggest problem is... | Start with | First step |
|---|---|---|
| Plans scattered across spreadsheets | Media Planner | Move one market’s plan into one workspace and track it against actuals |
| Finding problems late | Alli Alerts | Turn on pacing and no-spend alerts for your biggest channels |
| Not knowing what creative to run | Creative Insights and Creative Labs | Score your next video launch and read fatigue on what’s live |
How Alli helps buyers and planners work from one plan and catch problems earlier.
It’s a way of using Alli’s products together for the daily work of planning, running, and refining paid media. It draws on the Media Investment, Always-On Monitoring, and Creative solutions, so one plan, one set of alerts, and one view of creative performance sit on the same trusted data.
Compare planned spend with actuals continuously, and get told when they diverge. Media Planner places actuals next to the plan from day one of spend, and Alli Alerts flags channels pacing ahead or behind and notifies the team in Slack. The media lead then decides whether to cap, fund, or move budget.
Track creative performance by attribute, not just by ad, so a slide shows up as it starts. Alli Creative Insights tags images and video, connects those attributes to audience and media performance, and flags fatigue early, while there is still time to brief and run a refresh.
For video, yes. Creative Labs scores each asset against 23 creative features and historical performance on the platform and KPI you choose, then recommends specific changes. Teams can compare variants before spend begins. Once ads are live, Creative Insights takes over, tracking how the creative performs in market.
No. Alli handles reconciliation, monitoring, scenario modeling, and scoring. Buyers and planners choose the plan, approve changes, and decide what to do about an alert. Where a workflow drafts a recommended change, a person reviews it first. The AI scales your team’s expertise, and it does not replace it.
Look at diminishing returns by channel. Scenario Planner shows where additional spend stops producing efficient growth and what moving budget to a channel with headroom could do. If an increase barely moves predicted revenue, the channel is likely saturated, and the budget probably belongs somewhere else.
Alli is available to PMG clients. Media, performance, and creative teams use the same platform PMG’s experts use, so both sides work from the same plan, alerts, and results. Book a walkthrough to see it with your own channels, markets, and budgets.
Book a walkthrough and bring a live plan. We’ll show you how Alli keeps it next to the actuals, watches it, and scores the creative. Alli is available to PMG clients.