Alli Datasources is the marketing data integration layer of Alli. It connects your ad platforms, retail media, analytics, files, and first-party systems, keeps each connection working as platforms change their APIs, and feeds one clean data foundation.
countries in Nike’s global media data foundation
accounts across regions, brought in through one intake
platforms and internal systems connected with Datasources
Nike brought media data from 207 countries into one foundation with Alli Datasources, then fed it daily into its CRM, CDP, and MDM. Read the Nike customer story
The data exists. Getting it out of every platform, in the same shape, every week, takes real work. Most teams patch it together with exports, scripts, or a general ETL tool, and someone on the team ends up fixing what breaks.
Someone exports each platform, pastes it into a sheet, and fixes the columns. By the time the report goes out, the week has moved on.
A platform renames a field or changes its API. Nobody notices until a dashboard is wrong in front of the leadership team.
Media data lives in one place, CRM and sales in another. Tying spend to pipeline turns into a quarterly project.
Datasources handles the intake. It connects each source, runs ingestion, and keeps up with API changes, so the rest of your stack starts from data that arrived.
Pre-built connectors cover the major ad, retail media, analytics, and measurement platforms. Anything else comes in through an API, a file drop, or your own data set.
For your teamAdding a platform is a few steps in the catalog.
Browse the connector catalogNo manual pulls and no stitching files together. Every market and channel arrives in one place, so the Monday report starts with data instead of exports.
For your teamAnalysts spend the hours on what changed, not on assembling it.
Version changes, renamed fields, and new report structures are handled for every connected platform, so dashboards keep working after an update ships.
For your teamYour engineers don’t rebuild pipelines when a platform changes.
Reports and alerts read from data that arrived on each platform’s own schedule, not from last week’s export. Budget moves happen while the numbers still describe the week.
Feed status sits in one view, so the team sees a broken connection before it shows up as a drop in performance.
API upkeep for marketing platforms is handled for you. Data teams keep their roadmap instead of patching connectors every time a platform ships an update.
CRM, analytics, and sales data land in the same model as media data, which means spend can be read against pipeline and revenue.
Who uses it
One set of numbers across brands and markets.
Reports for every business unit build on the same current inputs, so reviews start from agreement on the data.
Stop assembling data. Explain what changed.
Sources arrive categorized and on schedule. The time that went into pulls and joins goes into the analysis your stakeholders asked for.
Hand off marketing API upkeep.
Datasources maintains connections to marketing platforms and delivers the same foundation to your warehouse on a schedule, with status for every job.
Add a platform without filing a ticket.
New channels and markets come in through the catalog and show up in dashboards and alerts, so a global view doesn’t wait on an integration queue.
Plenty of performance problems turn out to be data problems. Datasources shows where every feed stands, brings your own business data in beside media, and hands one intake to the rest of Alli.
Success rate and failed runs for the last 24 hours, healthy or degraded platform by platform, and every scheduled job with its last run.
For your teamA no-spend alert gets checked against the feed first, so nobody pauses a healthy campaign.
See how Alli Alerts monitors your dataConnect Adobe Analytics, Salesforce, and your own business systems alongside every ad platform. Files from S3, Google Sheets, FTP, and email land in the same model as media data.
For your teamSpend can be read against leads, pipeline, and sales.
Explore Audience GatewayWhat Datasources brings in is categorized and defined once in the Semantic Layer, then used by Alerts, Data Explorer, and Ask Alli with no extra exports. Scheduled jobs can also deliver the same foundation to your warehouse, such as BigQuery.
For your teamEvery tool reads the same numbers, so meetings start from the data.
Explore Semantic LayerDatasources gives teams one place to view, add, organize, and monitor every data stream feeding Alli.
Choose from the connector catalog, or bring a custom or proprietary data set.
Authorize the account, and Datasources starts ingesting.
API updates and connection changes are managed, with feed health in one place.
Data is categorized and harmonized with the rest of your sources.
The data feeds dashboards, alerts, Data Explorer, Ask Alli, and planning.
Pre-built connectors cover the platforms below. The architecture connects other sources too, including first-party systems such as Salesforce and Adobe, and your own proprietary data sets.
Don’t see a source? Datasources connects custom APIs, file feeds, and proprietary data sets too. Ask about a connector
Spreadsheets, custom scripts, and general-purpose ETL tools like Supermetrics or Fivetran can all move data. None is built around marketing’s platforms, field changes, and reporting logic, or connected to what happens to the data next.
| Manual exports and spreadsheets | Generic ETL tools | Alli Datasources | |
|---|---|---|---|
| Effort | Recurring manual work | Setup and ongoing configuration | Managed ingestion |
| API changes | Someone notices when reports break | Your team updates the pipeline | Maintenance handled for you |
| Marketing context | None | Limited, built for any data | Built for marketing platforms and reporting logic |
| Freshness | As of the last export | Depends on your setup | Steady flow, on each platform’s schedule |
| Connection health | Not visible | Pipeline logs | Status and freshness for every feed in one view |
| What happens next | Pasted into another tool | Lands in a warehouse | Feeds Alli’s reporting, alerts, analysis, and planning |
Datasources isn’t limited to a list of connectors. It’s built to bring in any source a business depends on, run at global scale, and keep that data governed from the moment it lands.
Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details
Custom APIs, file feeds, and proprietary data sets connect alongside the pre-built connectors, so a new source never means a new tool.
One intake layer for every region, brand, and channel, at the scale of thousands of accounts for a single global brand.
Access is permissioned, and data lands in Alli’s governed foundation with the same controls as the rest of the platform. No exports passed around by email.
The ideas behind Alli Datasources
What Datasources connects, how it stays connected, and how it fits with your data stack.
Alli Datasources is the marketing data integration layer of Alli, PMG’s operating system for business transformation. It automates ingestion from ad platforms, analytics tools, commerce, and first-party systems, manages API maintenance as platforms change, and gives teams one place to view, organize, and monitor every data stream. The data feeds Alli’s reporting, alerts, analysis, and planning.
Datasources has pre-built connectors for the major platforms, including Google Ads, Meta Ads Manager, TikTok, LinkedIn, Amazon Marketing Services, Walmart Connect, The Trade Desk, Display & Video 360, Google Analytics, Adobe Analytics, AppsFlyer, and Amazon S3. Its architecture connects everything else too: first-party systems like Salesforce and Adobe, file feeds, and custom and proprietary data sets.
A data warehouse stores data. Datasources manages the intake that gets marketing and business data there, keeps platform connections working, and organizes the data for Alli’s workflows. The warehouse holds the data. Datasources makes sure the right data arrives, stays connected, and is usable for reporting, alerts, analysis, and activation.
Datasources manages API updates for connected platforms as part of the service. When a platform changes its API, renames fields, or updates reporting structures, the connection is maintained so data keeps flowing. Your team doesn’t have to rebuild pipelines or troubleshoot broken connections every time a platform ships an update.
Datasources ingests data continuously, pulling each data point in as soon as the source makes it available. How fresh any one source is depends on how often that platform reports. Some update throughout the day, others daily or monthly. Connection status shows where each feed stands, so teams can check a source before acting on a number.
General connector and ETL tools move data from one place to another, and your team typically owns the setup, transformation, and downstream use. Datasources is built for marketing platforms and reporting logic, manages API maintenance for you, and feeds the rest of Alli directly, so the data goes straight into categorization, dashboards, alerts, and analysis.
Yes. Datasources integrates first-party systems such as Salesforce and Adobe, as well as proprietary data sets. That lets teams connect media activity to downstream outcomes like leads, pipeline, and sales, and build a fuller view of return on investment and customer value.
Start with the sources your team pulls by hand most often, usually the platforms behind your weekly report. Connect those first and retire the manual pull. Once the team sees that report update itself, connecting the rest of the stack, including first-party data, tends to follow quickly.
Book an intro and we’ll show you your sources connected in Alli Datasources, your feeds monitored, and your data flowing into one clean foundation.