Fares move and seats sell out. An ad with an old price or an empty flight wastes spend and trust. Alli connects creative to your current fares, can watch availability signals to pause or resume campaigns by destination, and flags campaign problems while there is time to act. Your people set the rules and decide.
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With Alli, PMG identified three traveler types from live behavior and research data: families, adventure seekers, and budget-minded retirees. Media mix modeling through Alli Brand Equity and competitive data from Alli Business Insights moved spend toward spring and underused channels for the "Life's a Trip" campaign.
84%Brand Recall
16%Increase in Platform Revenue
Travel changes by the hour in ways most categories don’t. A fare drops. A flight fills. A destination gets hot because of a film, a festival, or the weather. The ad that was right in the morning can be wrong by evening.
Most teams handle this by hand. A price change becomes a design request. A sold-out route means someone has to remember to pause the ads on more than one platform. None of it is hard. All of it is slow, and it repeats.
Ads show an old price, or each change becomes a design request
What Alli can doCreative Studio connects template fields to live feeds, so assets can carry current information without a manual request (Example scenario)
Spend keeps going to a destination that is sold out
What Alli can doGenerative Workflows can monitor availability signals and support coordinated pause and resume updates on platforms such as Google and Meta (Example scenario)
Clicks land on errors
What Alli can doAlli Alerts flags feed failures and broken landing pages and notifies the team in Slack
Disclaimers and copy drift between versions
What Alli can doCreative Studio supports translation, layout adaptation, disclaimer management, and version control
Audience plans go stale
What Alli can doAudience Planner shows current signals by platform and market
Alli helps travel and hospitality teams keep creative and campaigns in step with what is actually available. It works through three Solutions pages. Alli does the data swaps, the monitoring, and the coordinated updates. Brand, revenue, and media leads set the rules, approve the creative, and decide when to pause or fund. The fare and availability capabilities below are shown as example scenarios.
Products it draws onCreative Studio, Creative Insights, Creative Labs
See Alli for CreativeProducts it draws onGenerative Workflows, Alli Apps
See Alli for Workflow AutomationProducts it draws onAlli Alerts, Generative Workflows
See Alli for Always-On MonitoringAlli for Audiences and Alli for Global Teams matter to many travel brands too, for audience signals by market and for one campaign across many regions.
Three example scenarios. They show what the products are built to do. They are illustrations, not customer stories.
A travel brand’s fare to a popular destination changes during the week. The ads carry the fare.
Creative Studio connects the fare field in the template to the pricing feed. The design stays fixed, and the price updates in the affected versions on the next render instead of through a design request.
The brand owner sets the template and the rules for how prices appear. The revenue lead decides which routes to push.
Flights to one destination fill up. Ads for that destination are still running on search and social.
A workflow in Generative Workflows monitors the availability signal. When it meets the condition you defined, it supports pausing the destination’s ads on the connected platforms, such as Google and Meta, and can resume them when seats open.
The media lead defines the threshold and decides whether to pause outright, reduce spend, or point the budget at another destination.
A seasonal campaign is live, and one destination’s booking page starts returning errors.
Alerts catches the broken landing page and notifies the team in Slack, so the clicks stop landing on an error.
The campaign owner decides whether to pause the ads, fix the page first, or redirect traffic.
Four pressures shape travel marketing more than most. Alli takes the repetitive weight off each one, and leaves the calls to your team.
A seat or a night that goes unsold is gone, and a sold-out one can’t be sold twice
How Alli helpsWorkflows can monitor availability signals and support pausing or resuming ads
The fare often is the ad
How Alli helpsCreative Studio maps price fields to feeds so the details follow the data
What works for one market or month may not work for the next
How Alli helpsAudience Planner and Creative Studio support market-level signals and versions
A pause that happens on one platform and not another still spends
How Alli helpsWorkflows support coordinated updates across connected platforms
| Area | What Alli does | What your people do |
|---|---|---|
| Creative | Updates fields from feeds and builds versions from the master | Set the master and rules, and approve what runs |
| Availability | Monitors the signal you define and supports platform updates | Set the threshold and decide whether to pause, reduce, or redirect |
| Monitoring | Flags broken pages, feed failures, and pacing | Decide what to fix, pause, or fund |
| Audiences | Shows current signals by platform and market | Decide who to prioritize and where |
If a fare, a seat count, and an ad platform each say something different, automation only makes the mismatch faster. Alli’s products read from the same trusted data, and workflows run with credential management, role-based access, and audit trails, so you can see who changed what.
Start with the change you make by hand most often.
Turn on landing page and feed alerts before your next peak window
Start with Alli AlertsWhat Alli can do for travel teams, and what is still an example.
Alli helps travel teams keep creative and campaigns in step with current fares and availability. Creative Studio can connect ad templates to pricing feeds, Generative Workflows can monitor availability signals and support pausing or resuming ads, and Alli Alerts flags broken pages and feed failures. People approve the rules and the creative.
Creative Studio can map template fields, such as price, to a live pricing feed, so affected versions update on the next render without a new design request. This page shows it as an example scenario.
Generative Workflows is designed to monitor availability signals and support coordinated pause and resume updates on platforms such as Google and Meta. Your media lead defines the condition and reviews the workflow.
The product capabilities, such as feed-connected creative, workflows, and alerts, are not specific to flights. But our examples so far are about flights and destinations, and we have not confirmed hotel rate or room-availability feeds.
No. Alli handles the data swaps, the monitoring, and the coordinated updates. Your brand owners set the template and approve the creative. Your revenue and media leads set the thresholds and decide whether to pause, reduce, or redirect. The aim is to scale their expertise, not replace it.
Alli is available to PMG clients. Travel and hospitality teams use the same platform PMG’s experts use, so both sides work from the same data. Book a walkthrough and bring one route or destination, and we will show you how the feed, the creative, and the rules would connect.
Book a travel walkthrough and bring one route or destination. We will show you how fares, availability, and creative could connect, and where your team stays in charge. Alli is available to PMG clients.