Alli MCP Server · Model Context Protocol

An MCP server that connects AI agents to your business data

Alli MCP Server is a Model Context Protocol server that connects AI assistants and agents to the Alli operating system. It turns Alli’s APIs into callable tools, so agents can query governed data, build dashboards, manage datasources, and trigger workflows from plain-English requests, with OAuth 2.1 security and no custom integration code.

Before Alli MCP Server

Agents can only act on the data they can reach

Teams want AI assistants that answer real questions and take the next step. Without governed access to the data and services behind the work, every new use case turns into an integration project.

01

Custom code piles up.

Every new AI use case adds another client, wrapper, and auth flow to build, then maintain when the API changes.

02

Big questions take dozens of screens.

Reviewing a client’s full setup across datasources, dashboards, and workflows means clicking through the interface one page at a time.

03

Ad hoc access is a risk.

Agents connected through one-off scripts may see more than they should, and nobody can trace what they touched.

What the Alli MCP Server does

Give your AI agents the context to act

Turn the Alli API into tools any MCP-ready agent can call, on your governed data, with OAuth handled for you.

Agent-ready data

Connect agents to your clean data foundation.

Add the Alli MCP server to an agent, and it pulls from the same governed data as every Alli report, with the same metrics and definitions.

For your teamAnswers from an agent match the numbers in the dashboard.

Explore Semantic Layer
Zero-code tools

The Alli API as callable tools, no code needed.

Alli services show up in the agent as tools you can turn on. Tool definitions update as Alli’s API specifications change, so there’s no wrapper to maintain.

For your teamDevelopers stop maintaining one-off integrations for each AI use case.

Programmable orchestration

Chain Alli services in one plain-English request.

An agent can call several Alli tools in a row, from refreshing a creative to pulling ad details to generating images and suggestions, to finish a cross-team task.

For your teamA request that used to take several handoffs gets done in one conversation.

Explore Generative Workflows
What changes

What changes when your agents connect through Alli MCP Server

01

Accurate answers.

Agents query governed data, so they use the same metrics and definitions as your reports.

02

Full context.

Agents can see how clients, datasources, dashboards, and workflows relate to each other, so one request covers the whole setup.

03

Work that gets done.

With callable tools, agents can launch a workflow or build a dashboard in the same conversation where the question was asked.

04

Access you control.

Agent-ready means permissioned, so agents only reach the tools and data the signed-in user is allowed to use.

Who uses it

Media and activation teams

Ask for a pacing snapshot.

Get spend pacing across active datasources for a client in one request, with no exports to pull.

Data and analytics teams

Catch schema drift early.

Compare a datasource’s current schema to its expected definition before a report breaks.

Engineering and platform teams

Prototype an API call conversationally.

Try a call in plain English before committing production code, then build on the same tools.

Strategy and AI leads

See a client’s whole footprint.

Review datasources, dashboards, and workflows before an audit or planning session, on a governed path for AI adoption.

Verified governance

Control which tools each agent can use

Every request carries the signed-in user’s own authorization, and teams decide which tools each agent can see.

Verified governance

Turn each tool on or off.

Add the server, choose the tools, and keep the count where the agent works best. OAuth 2.1 with PKCE and token forwarding run automatically, so agents act within each user’s access.

For your teamSecurity teams get agent activity inside the governance they already run.

What to ask first

Start with requests an agent connected to Alli can handle.

Refresh a single creative by its ID, pull the details of a specific ad, generate new images and suggestions, or see which Alli servers and tools the agent has turned on.

For your teamTeams build trust with read-only questions, then move to actions.

How it works

How does Alli MCP Server work?

Connect an MCP-compatible assistant, ask in plain English, and the agent calls the Alli tools your permissions allow.

  1. Connect your AI client

    Add Alli MCP Server to an MCP-compatible assistant or agent and sign in with OAuth.

  2. The agent finds the tools

    The server lists the Alli tools your permissions allow, with what each one does.

  3. Ask in plain English

    For example, “Show me spend pacing across active datasources for this client.”

  4. The agent calls the tools

    It chooses the right tools, chains them if needed, and sends each request with your token.

  5. Review and act

    Read the result, then launch a workflow or build a dashboard in the same conversation.

What agents can reach

Which Alli services can agents use?

Alli MCP Server covers more than 20 Alli services. These are the ones teams reach for first.

Datasources

  • Inspect connections
  • Check status
  • Compare schemas
  • Set up new datasources

Data Explorer

  • Query governed data
  • Summarize results

Generative Dashboards

  • Find dashboards
  • Review dashboards
  • Build dashboards

Generative Workflows

  • Create workflows
  • Review workflows
  • Trigger workflows

Creative Insights

  • Look up ad details
  • Request creative refreshes
  • Generate images and suggestions

Client and account configuration

  • Review datasources
  • Review dashboards
  • Review active workflows

Need a service that isn’t listed? Tools follow Alli’s API specifications as they change. Ask about a service

The alternatives

Why custom integrations and UI-only work fall short

Hand-built API integrations need code for every use case, and working screen by screen doesn’t scale to big questions. Alli MCP Server turns the API into governed tools agents can call.

Manual API integrationUI-only workAlli MCP Server
SetupWrite clients, wrappers, and auth for each use caseNone, but every task is manualAPI specifications become callable tools automatically
Keeping currentCode breaks when APIs changeNot applicableTools update as API specifications change
Multi-step tasksDepends on the scriptSlow, screen by screenOne plain-English request across services
Who can use itDevelopersAnyone, one task at a timePractitioners and developers through AI assistants
SecurityVaries by implementationPlatform loginOAuth 2.1 with PKCE, token forwarding, stateless requests
Data foundationWhatever the script queriesWhat’s on the screenGoverned Alli data with business context

Secure by design, from the first request

Alli MCP Server keeps every agent request inside your existing governance, using modern authorization and no stored tokens.

Security: the Alli platform holds a current SOC 2 Type II report and is aligned with the NIST Cybersecurity Framework (CSF). Request the report See security details

  • OAuth 2.1 with PKCE.

    Modern authorization for every client connection.

  • Token forwarding.

    Each request carries the user’s own authorization, so agents act within that user’s access.

  • Stateless requests and hot reload.

    Every call is a fresh transaction with no tokens stored between requests, and tool definitions stay in step with Alli’s API specifications.

Alli MCP Server questions, answered.

What MCP is, how Alli MCP Server stays secure, and how teams use it.

  1. What is Alli MCP Server?

    Alli MCP Server is a Model Context Protocol server for the Alli operating system. It turns Alli’s APIs into callable tools so AI assistants and agents can query governed data, build dashboards, manage datasources, and trigger workflows from plain-English requests. It covers more than 20 Alli services and secures access with OAuth 2.1.

  2. What is Model Context Protocol?

    Model Context Protocol, or MCP, is an open standard for connecting AI models to external tools and data. A system exposes its capabilities through an MCP server, and any MCP-compatible AI client can discover and call them. It gives agents a shared way to use software, so teams don’t build a one-off integration for each tool.

  3. Which AI assistants work with Alli MCP Server?

    Alli MCP Server works with AI clients that support Model Context Protocol, including AI coding assistants and agent frameworks. Because MCP is an open standard, teams can use the assistant they prefer. Each one sees the same set of Alli tools, governed by the same permissions.

  4. Is it secure to connect AI agents to our data?

    Alli MCP Server uses OAuth 2.1 with PKCE for authorization and forwards each user’s token with every request. Requests are stateless, so tokens aren’t stored between calls. Agents can only reach the tools and data that the signed-in user is permitted to access, which keeps agent activity inside your existing governance.

  5. Can agents make changes, or only read data?

    Both, depending on permissions. Agents can read data and inspect configurations, and they can also take actions like triggering workflows, building dashboards, or managing datasources when the user has rights to do so. Teams decide which tools to enable, so read-only setups are possible where that’s preferred.

  6. How is this different from using the Alli API directly?

    The Alli API needs code: an HTTP client, authentication, and maintenance as endpoints change. Alli MCP Server wraps that API as agent-ready tools, handles authentication, and updates the tools automatically when API specifications change. Developers still have the API when they need it, and most AI-assisted tasks no longer need custom integration.

  7. How does Alli MCP Server relate to Ask Alli?

    Ask Alli is the conversational interface built into Alli. Alli MCP Server brings Alli’s capabilities to the AI assistants and agents your teams already use outside Alli. Both work from the same governed data foundation, so the answers stay consistent whichever interface your team chooses.

  8. Where should a team start with Alli MCP Server?

    Start with read-only questions that take too many screens to answer today, like a client’s full platform footprint or a pacing snapshot across datasources. Once the team trusts the answers, move to actions such as drafting dashboards and triggering workflows, and use it for prototyping new integrations.

Alli MCP Server

Make your data foundation agent-ready.

Book an intro and we’ll connect an AI assistant to Alli live, then show you what it can find and do with one plain-English request.