Your category shifts by the week, your ads need to match what’s in stock and what it costs today, and each marketplace reports in its own way. Alli puts category movement across retailers in one view, keeps creative tied to your product feeds, and tells you in Slack when something breaks. Your team makes the calls.
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PMG clients in this page’s stories
With Alli, PMG profiled home organizers and design-minded shoppers, then built a launch around 2/22/22: the brand's first TikTok hashtag challenge, #ShowUsYourDrawers, plus a Yahoo homepage takeover, theSkimm, and paid search and social. The team acted on trending creator content within hours.
9.5BTotal video views
14%Engagement rate
56%Increase in net sales
With Alli, PMG mapped Athleta's audiences across cultural moments, athletic communities, and everyday movers, then connected the brand to moments like the inauguration, the Olympics, and a Bustle and Strava fitness challenge. The same planning work paved the way for Athleta's entry into Canada.
Read the Athleta story 44%Share of voice of all Games-related social conversation
With Alli, PMG connected more than 50 data sources into one live view of the Games. Alli Creative Insights scored every athlete film and "WIN" asset within hours, Ask Alli gave planners answers on demand, and Alli Brand Equity tied sentiment to sales. Real-time assets went live within minutes of each victory.
Read the Nike storyPrices change. Inventory moves. A competitor gains share on one retailer while you’re watching another. Most marketing reporting answers a narrower question: how did my campaign do on this marketplace?
That’s useful, but it leaves out the bigger picture. You can tune your own ads and still miss that the category is shifting, or that demand is growing at a retailer where you barely show up. Meanwhile the ad is still promoting a product that sold out on Tuesday, and the landing page is quietly returning an error.
None of this is new. What’s changed is the pace, and the number of places where something can go wrong.
You see your campaign, not your category
What Alli doesAlli Commerce Insights tracks purchases, product views, and organic search across Amazon, Walmart, Target, Home Depot, and other major retailers
Share moves before you respond
What Alli doesCommerce Insights shows which brands are gaining share of category, where, and how fast
Investment follows habit, not opportunity
What Alli doesCommerce Insights points to categories and retailers where demand is growing faster than your presence
Spend goes to products that can’t convert
What Alli doesAlli Creative Studio pulls product names, prices, inventory, and offers from feeds, so versions stay current
You pay for clicks that land on errors
What Alli doesAlli Alerts monitors URLs and feeds and catches out-of-stock products
The window closes before anyone reacts
What Alli doesAlerts watches budget pacing and no-spend conditions, and notifies the team in Slack
Alli is PMG’s operating system for business transformation, and for retail it does three things. It shows how your category is moving, not only how your campaigns performed. It keeps creative tied to the product data that changes. And it watches feeds, pages, and pacing so problems reach you while there is time to act.
What changes for youYou compare retailers on the same base metrics and invest where the opening is real
See Alli for CommerceWhat changes for youVersions update from product feeds and performance, under brand rules your team sets
See Alli for CreativeWhat changes for youFeed, URL, and pacing problems come to you in Slack, so your team checks fewer platforms each morning
See Alli for Always-On MonitoringMore help sits on adjacent pages. Alli for Media Investment covers shifting budget as the category moves. Alli for Self-Serve Answers covers getting answers without waiting on an analyst. Alli for Workflow Automation covers the routine feed and reporting tasks.
Three illustrations of the work. They show how the products fit together, not results from a named client.
Your campaigns are on target, but sales feel flat. You suspect the category is growing somewhere you aren’t looking.
Commerce Insights shows purchases, product views, and organic search by retailer and week, and which competitors are gaining share. It can also show where shoppers drop off between views, search clicks, and purchases. Alli Business Insights adds market signals and competitor moves.
Whether the white space is worth entering, where to move budget, and whether the real problem is visibility, consideration, or conversion.
A price drops on Monday and three best sellers run out by Wednesday. The ads still show the old price and the old stock.
Creative Studio refreshes versions from the product feed, so names, prices, inventory, and offers match what’s live. Alerts catches out-of-stock products and feed failures, and tells the team in Slack.
Which products to push or pause, and whether a promotion should change given what’s on hand.
A seasonal sale needs updated feeds, new creative, and tracked pacing across several platforms, and the calendar is tight.
A workflow built in Alli Generative Workflows can run the feed updates on a schedule. Creative Studio produces the promotional versions from approved designs. Alerts watches pacing and landing pages once the sale begins.
The offer, the timing, and what gets approved to go live. If pacing slips, whether to fund it or move budget.
Built to scale your team’s judgment, not replace it.
Alli tracks, produces, and watches at a volume no team could cover by hand. Merchants, ecommerce managers, and marketers decide what to promote, where to invest, and what goes live.
What Alli doesTracks purchases, views, and search across retailers
What your people doDecide which shifts matter and where to invest
What Alli doesUpdates versions from product feeds
What your people doSet the designs and rules, and approve what goes live
What Alli doesFlags broken pages, feed failures, and pacing issues
What your people doDecide what to pause, fix, or fund
What Alli doesRuns feed and reporting workflows on a schedule
What your people doDefine the job, and review the output
What Alli doesAnswers questions and builds summaries
What your people doDraw the conclusions and set the next move
Category tracking, creative feeds, and alerts all read from the same trusted data and shared definitions, so a product, a promotion, and a campaign mean the same thing in each place. Your team can follow any figure back to where it came from.
See why teams trust Alli’s dataStart with the problem that costs the most today. Each entry point connects to the rest later.
Ask for a view of your category across the retailers you sell on
Start with Commerce InsightsConnect one product feed and produce one campaign’s versions from an approved design
Start with Creative StudioTurn on feed, URL, and pacing alerts ahead of your next promotion
Start with Alli AlertsHow Alli helps retail teams see the category, keep ads accurate, and catch problems.
It’s a way of using Alli’s products together for retail marketing: seeing how your category moves across retailers, keeping creative tied to product feeds, and catching feed, page, and pacing problems early. It draws on the Commerce, Creative, and Always-On Monitoring solutions, on the same trusted data, with your team deciding.
Use one view built from the same base metrics on every retailer. Alli Commerce Insights tracks purchases, product views, and organic search across Amazon, Walmart, Target, Home Depot, and other major retailers, so you can compare them on equal terms and see which competitors are gaining share.
Connect creative to the product feed. Creative Studio pulls product names, prices, inventory, and offers from your feeds, so versions reflect what’s live. Alli Alerts also monitors feeds and flags out-of-stock products, which helps your team pause or change ads while there is still time to act.
Yes. Alli Alerts uses automated URL scraping and feed monitoring to catch serving issues, broken landing pages, and out-of-stock products, and notifies your team in Slack. That helps stop spend on clicks that land on errors or empty shelves, though your team decides what to fix or pause.
Compare demand to your presence. Commerce Insights shows purchases, views, and search by retailer and week, and highlights categories and retailers where demand is growing faster than your presence. Your team then decides whether the white space is worth the investment, using the same view across every retailer.
No. Alli tracks the category, updates versions from feeds, and watches for problems. Merchants, ecommerce managers, and marketers decide what to promote, where to invest, and what goes live. It scales their expertise, so less of their week goes to checking platforms and rebuilding reports.
Alli is available to PMG clients. Ecommerce, retail marketing, creative, and analytics teams use the same platform PMG’s experts use, so everyone works from the same view of the category. Book a walkthrough to see it with your own retailers, products, and promotions.
Book a walkthrough and bring the category you sell in. We’ll show you how it’s moving across retailers, how ads stay current with your feeds, and what Alli would have flagged this month. Alli is available to PMG clients.