Everything we see,
you see.
With PMG, you don't get a report about the work. You get the work. Clients have full access to their data and use the same tools PMG teams use every day in Alli, with the research, insights, dashboards, and plans fully shared. Nothing held back, and nothing hidden behind a slide deck.
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What does total customer transparency mean?
It means there's no agency side and client side of the data. PMG runs client work in Alli, PMG's operating system for business transformation, and clients use the same platform. The data, the definitions, the research, the dashboards, and the plans are the same on both sides of the relationship.
You can see what PMG sees, check how a recommendation was reached, and pull the numbers yourself whenever you need them. When the work is shared, the conversation moves from "can we trust this report?" to "what should we do next?"
We share the platform with you, not just the results.
What do PMG clients get access to?
Everything PMG teams use to plan, run, and measure your work. Not a client portal or a cut-down view, but the platform itself.
Your data, in your hands
Data comes in through Alli Datasources and stays yours, defined once in Alli Semantic Layer. You see it live, not as an export someone prepared for you.
The same tools PMG uses
From Ask Alli and Alli Data Explorer to Alli4u and Alli Apps, your team works in the same platform PMG's strategists, analysts, and creatives use every day.
The full research
Audience work in Alli Audience Planner, market and competitive reads in Alli Business Insights, and brand tracking in Alli Brand Equity, with the data behind every finding, not just the summary.
Live dashboards
Alli Generative Dashboards gives your team the same live views PMG teams work from, so the numbers in your meeting match the numbers in ours.
The plan and the logic
Budget scenarios in Alli Scenario Planner and plan-vs-actual spend in Alli Media Planner, with the assumptions behind every recommendation visible.
What changed, as it changes
Alli Alerts flags anomalies and pacing issues to your team and ours at the same time, so nobody hears about a problem second.
Why does transparency matter in an agency relationship?
In many agency models, the data, the tools, and the reporting live on the agency's side. Clients see what they're shown: a curated deck, an exported spreadsheet, a summary of research they can't check. When results are reported that way, it's hard to tell what was held back, how numbers were calculated, or where the money actually went.
Transparency changes the relationship. When you see the same numbers your partner sees, you can question them, build on them, and defend them to your own leadership. And when the partnership ends, your data and history stay with you.
A partner who shares everything has nothing to hide, and a client who sees everything can make better decisions.
| Typical agency model | PMG with Alli | |
|---|---|---|
| Your data | Held in agency systems and shared as exports | Yours, in a dedicated environment you can access live |
| Tools | Used by the agency behind the scenes | The same tools PMG teams use every day |
| Research and insights | Summarized in a deck | Fully shared, with the data behind every finding |
| Reporting | Curated reports after the fact | Live dashboards with the same numbers PMG sees |
| Recommendations | The conclusion, not the reasoning | The plan, the scenarios, and the assumptions behind them |
| Media economics | Can be hard to see clearly | Full transparency on spend and performance |
| If you part ways | Data and history can be hard to take with you | Your data stays yours |
How can PMG share everything safely?
Because the sharing is built into the platform, not added as a reporting step. Everything in Alli runs on one governed data foundation, with every KPI defined once in Alli Semantic Layer. PMG teams and client teams read the same numbers from the same place, so there's no separate "client version" to prepare.
Access is controlled, not limited. Each brand's data lives in its own dedicated environment, and role-based permissions decide who sees what, so your team gets full visibility into your work while other clients' data stays separate. See how Alli keeps data trustworthy.
One foundation
Every product reads the same governed data, so every view agrees.
Shared definitions
Revenue means the same thing to your team, PMG, and your finance partners.
Your own environment
Dedicated to your brand, with segregated teams for competing accounts.
Access by role
The right people see the right data, on your side and ours.
What changes when the work is shared?
Transparency isn't only about trust. It changes how fast your team can move, because nobody has to wait for someone else to pull the numbers.
For marketing leaders
Walk into planning and budget conversations with the same evidence PMG used to build the recommendation.
What changesYou challenge the plan with data, not a hunch.
For finance and procurement
See spend, plans, and results directly, on the same definitions marketing and PMG use.
What changesApprovals start from numbers you can verify.
For in-house teams
Use the same tools, research, and dashboards as PMG's experts, and build on the work instead of recreating it.
What changesYour team's own capability grows alongside the partnership.
Shared, not shown
of PMG clients and teams use Alli
Every PMG client relationship runs on Alli, and clients use the same platform PMG's teams use. Total transparency isn't a premium tier or a special request. It's how every engagement works.
What should you ask any agency about transparency?
Whoever you work with, these questions show how much of the work you'll actually be able to see.
Can we log in and see the data ourselves, live?
Why it matters: If the only way to see your data is a report someone else prepared, you're seeing their version of it.
Do we use the same tools your team uses?
Why it matters: Shared tools mean shared answers. Separate tools mean you're trusting a summary.
Can we see the research behind a recommendation?
Why it matters: A finding you can't check is a finding you have to take on faith.
Who owns the data, and what happens to it if we part ways?
Why it matters: Your data should be yours, in an environment you can access, not locked in an agency system.
How are media costs and fees reported?
Why it matters: You should be able to see where the money went, not just the outcome someone chose to show.
Do our numbers match yours?
Why it matters: If your dashboard and your agency's dashboard disagree, one of them is wrong, and you may not know which.
Can our finance team see the same view?
Why it matters: Transparency only counts if the people who sign off on budget can see it too.
The ideas behind total transparency
- What is a single source of truth?An agreed, governed version of the data and its definitions that every team and tool uses, so the same question gets the same answer wherever it's asked.
- What is data lineage?A record of where each piece of data came from and every step that shaped it, so any number can be traced back to its source.
- What is self-service analytics?Letting business users explore data and answer their own questions, without writing code or waiting for an analyst to build a report.
- What is governed AI?AI that runs on governed data, within defined permissions, with audit trails and human approval, so its answers and actions can be checked and trusted.
Total Customer Transparency FAQ
What you get access to, who owns the data, and how sharing works with PMG.
What does total customer transparency mean at PMG?
It means PMG shares the platform with you, not just the results. Clients get access to the same data, tools, research, insights, and dashboards that PMG teams use every day in Alli, so you see the work, the logic behind it, and what it returned.
Do clients use the same tools as PMG?
Yes. Alli is the platform PMG's own teams use to run client work, and clients use it too. That includes Ask Alli, Alli Generative Dashboards, Alli Audience Planner, Alli Scenario Planner, and the rest of the products PMG teams work in.
Who owns the data in Alli?
You do. Alli builds on the data you already own and keeps it in a dedicated, governed environment for your brand. Access follows role-based permissions, so the right people on your team and ours see what they're cleared to see.
Can we see the research behind PMG's recommendations?
Yes. Audience research, competitive and market insights, brand tracking, and budget scenarios all live in Alli with the data behind them, so your team can check how a recommendation was reached, not just what it says.
How is this different from a typical agency relationship?
In many agency models, the data, tools, and reporting sit inside the agency, and clients see curated reports after the fact. With PMG, clients work in the same system PMG does, with live access to the same numbers, so there's no gap between what the agency sees and what the client sees.
Does PMG share media economics?
Yes. PMG operates with full transparency on media economics, and Alli gives clients the same view of spend and performance that PMG's own teams have, including plan-vs-actual spend in Alli Media Planner.
Can our finance and procurement teams get access?
Yes. Because every number in Alli comes from one governed foundation with shared definitions, finance can work from the same numbers marketing and PMG use, with access set by role.
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