Six products answer questions about your audience, creative, brand, commerce, and market, all using the same governed data. It’s decision intelligence your teams can check and use while a decision is still open.
Decision intelligence is the practice of turning data into answers people can act on while a decision is still open. It combines governed data, analytics, and AI so that the questions that come up in a planning meeting, a creative review, or a budget call get answered in the moment.
Business intelligence tools answer the questions someone thought to ask in advance, through dashboards and scheduled reports.
Decision intelligence answers the ones nobody anticipated, while the decision is still in front of the team.
That only works if the answers are trustworthy. An AI tool that improvises over exports, or a dashboard each team reads differently, just moves the argument somewhere else.
Alli Intelligence is built on Alli’s governed data foundation. Every answer, whether it comes from a plain-language question, a brand signal, or a category trend, uses the same shared definitions as the rest of the business. More people get to a trusted answer, and nobody has to file a ticket to get there.
Each product works on its own and compounds when your team uses them together.
Ask Alli is the AI marketing agent inside Alli. It turns a plain-language question into a verified answer, a dashboard, an audience persona, or a finished workflow, and every answer draws from the same governed data your teams already use.
For your teamTalk to audience personas to pressure-test messaging and creative before media is committed.
Explore Ask AlliAlli Data Explorer is self-service marketing analytics built on Alli’s governed data. Teams slice, compare, and question their performance data in plain English, and understand what changed and why, without code or a new reporting cycle.
For your teamTurn a raw table into a clear explanation of what changed, ready for an executive review.
Explore Alli Data ExplorerAlli Brand Equity is brand equity measurement that gives brand health a weekly, evidence-based score from 0 to 100, built from what people, press, and markets actually do, across Consumer Mindshare, Consumer Trust, Authority, and Stability.
For your teamBrand investment walks into the budget meeting with proof, on equal footing with performance spend.
Explore Alli Brand EquityAlli Commerce Insights is ecommerce market intelligence built into Alli. It tracks purchases, product views, and organic search across nine major retailers, including Amazon, Walmart, Target, and Home Depot, plus international Amazon markets, so you see where your category is shifting and who’s gaining.
For your teamSpot where demand is growing faster than your presence, and which brands are gaining share of category.
Explore Alli Commerce InsightsAlli Creative Insights is creative analytics built into Alli. It tags the visuals, messages, and formats in every asset and connects them to audience response and media results, so teams see what’s working, catch fatigue early, and carry the lesson into the next round of work.
For your teamEach creative attribute is linked to audience response and media outcomes.
Explore Alli Creative InsightsAlli Business Insights is a competitive intelligence platform built into Alli. It pulls market signals, competitor moves, and your own performance data into one ongoing research view, so leaders see where the category is moving and where the brand has the strongest case to grow.
For your teamSee what competitors are doing, how the market is responding, and where your brand is best placed to win.
Explore Alli Business InsightsThe cost of a slow answer is a decision made without it. When teams understand what’s driving performance while the decision is still in front of them, they back stronger creative, defend brand investment with evidence, and find growth before the opportunity closes.
Teams get a clear, trusted answer during the meeting.
Every team works from the same signals, so decisions are easier to align around.
Brand strength gets a number that can compete for budget.
Leaders see where the category is moving and where the strongest opportunities are.
Alli Intelligence gives every team six ways into the same governed data.
Ask Alli answers questions in conversation.
Alli Data Explorer lets teams investigate performance themselves.
Alli Brand Equity tracks brand strength weekly.
Alli Commerce Insights watches the category across retailers.
Alli Creative Insights explains which creative choices work.
Alli Business Insights finds the next growth opportunity.
Most teams get answers one of two ways: BI dashboards built in advance, or a general-purpose AI tool given an export. Dashboards are reliable but slow to change. Generic AI is fast but answers from whatever it’s handed, with no shared definitions behind it.
| BI dashboards | Generic AI assistants | Alli Intelligence | |
|---|---|---|---|
| Questions it answers | The ones planned in advance | Anything, from whatever you upload | Anything, from your governed business data |
| Who can get answers | Analysts, then everyone waits | Anyone, but answers vary | Anyone, with consistent answers |
| Definitions | Built into each dashboard | None | Shared definitions from Alli Semantic Layer |
| Traceability | Good, within the dashboard | Hard to verify | Every answer traces back to an approved source |
| Brand, category, and creative signals | Separate tools and reports | Not available | Brand Equity, Commerce Insights, and Creative Insights in one place |
| What happens next | Export and present | Copy and paste | Build a dashboard, plan, or workflow from the answer |
Start with the question your team asks most often and can’t answer quickly. Each one maps to a product.
| If your team needs to know… | Start with | Why |
|---|---|---|
| “What happened, and why?” during the meeting | Ask Alli | Answers plain-language questions from governed data |
| How performance compares across channels, markets, and audiences | Alli Data Explorer | Self-service exploration without code or a report request |
| Whether brand investment is working, in a number finance accepts | Alli Brand Equity | A weekly, evidence-based brand equity score |
| How the category and competitors are moving on retail shelves | Alli Commerce Insights | Purchases, views, and search across nine major retailers |
| Which creative choices drive results, and when an ad is wearing out | Alli Creative Insights | Creative attributes linked to outcomes, plus fatigue scoring |
| Where the next growth opportunity is in the wider market | Alli Business Insights | Market, competitor, and performance signals in one research view |
Key concepts in Alli Intelligence
What Intelligence is, how it compares to the tools you have, and where teams start.
Alli Intelligence is the decision intelligence platform inside Alli, PMG’s operating system for business transformation. It includes six products: Ask Alli, Data Explorer, Brand Equity, Commerce Insights, Creative Insights, and Business Insights. Together they turn brand, creative, commerce, and market signals into trusted answers from one governed data foundation.
Business intelligence answers questions planned in advance, through dashboards and scheduled reports. Decision intelligence answers the questions that come up in the moment, like during a planning meeting or budget call. The two work well together: BI handles recurring reporting, and Alli Intelligence handles the questions nobody built a dashboard for.
No. Ask Alli and Data Explorer are built for practitioners. Teams ask questions in plain language, compare data without writing queries, and get summaries that explain what the numbers mean. Technical teams keep governance over the data sources, and everyone else gets direct access to what those sources contain.
Generic AI assistants answer from general training data or improvise over files you upload. Ask Alli answers from your verified business data, using the same governed definitions as the rest of Alli. Answers are consistent and traceable, and Ask Alli can turn them into dashboards, personas, or workflows.
Ask Alli is the conversational agent across all of Alli: ask a question, get an answer, then build a dashboard or workflow from it. Data Explorer is a hands-on analytics environment for slicing and comparing data yourself, with Ask Alli built in. Many teams start a question in Ask Alli and dig deeper in Data Explorer.
Brand strength shapes whether customers search for you, choose you over a cheaper option, and come back. Alli Brand Equity scores four dimensions behind those choices, Consumer Mindshare, Consumer Trust, Authority, and Stability, every week, and weights them against each brand’s primary business KPI. Leaders get a defensible view of what brand strength contributes.
Commerce Insights is focused on retail: purchases, product views, organic search, and share of category across nine major retailers. Business Insights takes a wider market view, combining market news, competitor moves, and your performance data. Many teams use Business Insights to spot an opportunity and Commerce Insights to size it on the shelf.
Alli Creative Insights tags every image and video for attributes like tone, layout, color, pacing, and format, then links those attributes to audience response and media results from the same data foundation. Teams learn which parts of an ad worked and why, and see when an asset starts to fatigue.
Yes. Each of the six products delivers value on its own. The compounding benefit comes from the shared data foundation, so a finding in one product, like a category shift in Commerce Insights, can inform a decision in another, like a Brand Equity review, without manual reconciliation.
Start with the question your team asks most often and can’t answer quickly, usually a performance question that means pulling data from several places or waiting on an analyst. Get Ask Alli or Data Explorer answering it first. Then add Brand Equity, Commerce Insights, or Creative Insights where the next big question sits.
Book a live walkthrough and bring the question your team can’t answer quickly today. We’ll show you how Alli Intelligence answers it from data your business already has.