Most monitoring is a morning routine: log in to five platforms and hope nothing broke overnight. Alli for Always-On Monitoring watches your channels for you, flags problems and openings while there’s still time to act, and sends each signal to the person who decides. Alerts read your data and never change it. Your people make the calls.
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With Alli, PMG defined the audience from how plumbers actually spend their time, then turned seven hero videos into 63 ad versions for addressable TV, CTV, and trade social. Alli Creative Insights scored every version, and Alli Alerts flagged pacing issues so spend could move to what worked.
34%Higher Cost Effectiveness Than Benchmark
84%Video Completion Rate
207Countries spanned
With Alli, PMG built Nike's Global Media Data Foundation. Alli Datasources pulls in data from about 200 platforms and internal systems, the Alli Semantic Layer gives every market the same taxonomy and business logic, and Alli Alerts protects data quality. Daily feeds go straight into Nike's CRM, CDP, and MDM.
Read the Nike story
63%Higher Net New Buyer Conversion
With Alli, PMG mapped audiences to each brand's store footprint and served region-specific ads within the same national Thursday Night Football broadcast, a first for QSR. Household-level exposure was matched to credit card transactions, so budget could follow real sales signals week to week.
Read the CKE Restaurants storyThe data to catch most problems already exists. What’s missing is someone looking at it at the right moment. A campaign that stopped spending on Friday can stay dark all weekend. A broken landing page keeps charging for clicks.
Adding people to watch dashboards doesn’t fix this. It moves the problem to Monday morning. Teams need the signal to find them, with enough context to tell whether the cause is the campaign, the data, or the market, and a clear owner for what happens next.
Hours go to logging in just to confirm nothing broke
How Alli for Always-On Monitoring handles itAlli Alerts watches every connected channel and posts to Slack when something needs a look
A stalled campaign or an early budget cap sits until someone opens the platform
How Alli for Always-On Monitoring handles itInvestment guardrails flag no-spend, budget caps, and hourly pacing off plan
Each ad platform only sees itself, so cross-channel problems go unseen
How Alli for Always-On Monitoring handles itOne alerting layer across connected channels, with the same detection logic
Fixed percentage rules trip on normal swings until people mute them
How Alli for Always-On Monitoring handles itAnomaly detection learns each metric’s normal pattern, so it flags what’s unusual for that metric
Ads keep serving to error pages and empty shelves
How Alli for Always-On Monitoring handles itGlobal hygiene checks scrape URLs and watch product feeds, including out-of-stock products still serving
A competitor or category shift shows up in a quarterly recap
How Alli for Always-On Monitoring handles itAuction alerts flag impression share drops and new advertisers, and Business Insights and Commerce Insights keep the outside view current
Teams change bids when the cause is a site, a pixel, or the whole category
How Alli for Always-On Monitoring handles itRead the alert next to market context and feed health before touching the campaign
An alert lands in a channel and everyone assumes someone else has it
How Alli for Always-On Monitoring handles itGenerative Workflows routes the signal, pulls context, and drafts a recommended change for review
Alli for Always-On Monitoring is a loop. It detects a signal, explains what’s behind it, routes it to an owner, lets a person decide, and then tunes the rules so the next round is quieter. Everything runs on the data that Datasources brings into Alli, so the alert and the dashboard agree.
| Stage | What happens | Products | What it’s worth |
|---|---|---|---|
| Detect | Standard Alerts flag performance outside each metric’s historical pattern. Investment guardrails, hygiene checks, and auction alerts cover spend, pages, feeds, and competitors. Custom Alerts add your own rules. | Alli Alerts, Datasources | Problems and breakouts reach the team when they show up in the data, not in next week’s report |
| Explain | Market and category context shows whether the cause is your work or the world around it. Data Explorer answers the follow-up question. | Business Insights, Commerce Insights, Data Explorer | The first fix is the right fix |
| Route | An alert starts a workflow that pulls context and sends a drafted recommendation to Slack. | Generative Workflows | Every signal has an owner and a next step |
| Decide | A named person weighs the recommendation against what they know, then raises a cap, fixes a feed, moves budget, or holds. | Your media, search, and operations teams | The decision stays with the person who knows the market |
| Refine | Teams tune thresholds and build Custom Alerts for the checks they still do by hand. | Alli Alerts | Noise falls and coverage grows |
Five moments from the loop, each shown by the decision it improves.
Investment guardrails watch spend and pacing. Set triggers for budget caps, no-spend alerts, and hourly pacing, and the team hears about it in Slack when a campaign stalls or runs toward its cap early.
What it’s worthSpend stays on plan, and a stalled campaign doesn’t go unnoticed for days.
Explore Alli AlertsAlli Anomaly Detection uses models built by PMG’s data science team that learn each metric’s historical pattern, including weekday swings and seasonality. Drops and gains both get flagged.
What it’s worthFewer false alarms, and alerts worth acting on.
Explore Alli AlertsGlobal hygiene checks scrape landing pages and watch product feeds. They catch serving issues, broken URLs, feed failures, and out-of-stock products that are still being advertised.
What it’s worthA feed or page problem reaches the team before a peak shopping window makes it expensive.
Explore Alli AlertsWhen results move, Business Insights shows how the category and your competitors are moving. Commerce Insights shows purchases, product views, and share of category across major retailers, week by week. Read next to an alert, they show whether you lost ground or the whole market shifted.
What it’s worthTeams stop fixing campaigns that aren’t broken, and they spot lost ground sooner.
Explore Alli Business InsightsA workflow built in Generative Workflows can start from an alert, pull the context, and send a drafted recommendation to Slack. The media lead weighs it against what they know about the market and decides whether to make the change.
What it’s worthThe gap between noticing and acting gets shorter, and the call stays with a person.
Explore Alli Generative WorkflowsBuilt to scale your team’s attention, not replace it.
Alli does the watching, at a scale no person can sustain, and it reads your data without changing it. Your media buyers, search leads, ecommerce managers, and operations teams choose which signals matter, set the thresholds, and decide what to do when one fires. The AI scales their expertise, so they spend mornings on decisions instead of platform checks.
| Stage | What Alli does | What your people do |
|---|---|---|
| Detect | Watches connected channels and flags outliers, pacing issues, broken pages, feed failures, and auction shifts | Decide which alerts exist, and set the ranges that count as normal |
| Explain | Shows market, category, and data-health context next to the alert | Judge whether the cause is the campaign, the data, or the market |
| Route | Starts a workflow, pulls context, and drafts a recommendation in Slack | Own the signal, and review the draft |
| Decide | Waits | Raise a cap, fix a feed, move budget, or hold. Make the change in the platform. |
| Refine | Applies updated thresholds and Custom Alerts | Retire noisy alerts, add rules for checks still done by hand |
An alert is only as good as the numbers behind it. Alli Alerts reads the same trusted data as the rest of Alli, so a no-spend alert and the dashboard agree, and a stale feed shows up as a data problem instead of a phantom campaign problem. Alerts watch that data and flag what changes. They never change it.
Stop checking every platform each morning, and respond to the issues that actually need you.
See brand impression share drops and new advertisers while you can still adjust bids.
Catch feed failures and out-of-stock products still serving before peak shopping windows.
Keep ad strength, sitelinks, and URL hygiene consistent across accounts.
Know that spend is protected and issues surface fast, without adding people to watch dashboards.
Product feeds, promotions, and category movement watched across many accounts and retailers.
Most teams monitor with people checking platforms, plus the alerts built into each ad platform. Each helps. Neither gives one view across channels.
| Manual checks | Native platform alerts | Alli for Always-On Monitoring | |
|---|---|---|---|
| Coverage | Whatever someone has time to check | One platform at a time | Every connected channel, in one alerting layer |
| Detection logic | Human judgment | Each platform’s own rules | Data science anomaly detection plus your custom rules |
| Noise | Depends on the person | Often simple thresholds that trip on normal swings | Models that account for historical patterns |
| Hygiene checks | Spot checks | Limited | Automated URL scraping and feed monitoring |
| Market context | Found in reports later | Limited | Business Insights and Commerce Insights alongside the alert |
| Follow-up | Whoever noticed tells someone | Each platform’s inbox | Slack, plus a workflow that drafts the next step |
Start with the alerts that protect money, then widen. Each entry point connects to the rest of the loop later.
Turn on no-spend and budget cap alerts for your highest-spend campaigns
Start with Investment guardrails in Alli AlertsTurn on landing page and product feed checks for your top accounts
Start with Global hygiene in Alli AlertsReplace one noisy fixed-threshold rule with a model-based alert
Start with Alli Anomaly Detection
Read your next performance dip next to the category view
Start with Business Insights and Commerce InsightsBuild a workflow that drafts the fix and sends it to Slack for review
Start with Generative WorkflowsHow Alli helps teams catch problems and opportunities early, with their experts in charge.
Alli for Always-On Monitoring is a set of Alli products that watch your channels, flag problems and opportunities while they’re still small, and send each signal to the person who decides. It combines Alli Alerts, Business Insights, Commerce Insights, and Generative Workflows on the same trusted data. People make every decision.
Let rules and models do the watching. Alli Alerts monitors spend, pacing, landing pages, product feeds, ad quality, and auction shifts across connected channels, then posts to Slack when something needs a look. Start with the checks that protect money: no-spend alerts, budget caps, and broken pages on your highest-spend campaigns.
A threshold alert fires when a metric moves a fixed amount, so it trips on normal swings. Alli Anomaly Detection uses models built by PMG’s data science team that learn each metric’s historical pattern, including weekday and seasonal swings. It flags what’s unusual for that metric, which means fewer false alarms and more alerts worth acting on.
They shouldn’t. Alerts are built around signals that need a decision, and your team sets the acceptable range and trigger conditions together with PMG. Model-based detection filters out routine volatility. Start with a small set tied to spend, add more as the team trusts them, and retire any alert that proves noisy.
Alli Alerts checks signals as data arrives, and investment guardrails support hourly pacing triggers. Speed depends on how often each platform reports its data, so some signals arrive within hours and others daily.
No. Alli Alerts reads your data and tells your team what it sees. It doesn’t edit campaigns, budgets, or feeds. A person decides whether to raise a cap, fix a feed, or hold spend, and makes the change.
Yes. An alert from Alli Alerts can start a workflow built in Generative Workflows. The workflow can pull the context and draft a recommended change, such as a budget shift, and send it to Slack for the media lead to review. The lead then decides whether to make the change.
Check the source first, then the market. Datasources shows connection status and feed health, so you can see whether a stalled number is just a stale feed. If the data is current, read the alert next to Business Insights and Commerce Insights to see whether your category moved too. Then change the campaign.
No. Alli does the watching at a scale no person can sustain. Your media buyers, search leads, and marketing operations team decide which signals matter, what thresholds to set, and what to do when an alert fires. The AI scales their expertise, so they spend mornings on decisions instead of platform checks.
Alli is available to PMG clients. Media, search, ecommerce, and marketing operations teams use the same platform PMG’s experts use, so both sides see the same alerts and data. Book a walkthrough and we’ll show you the alerts your team would have received last month.
Book a monitoring walkthrough and we’ll show you the alerts your team would have received last month, and how much manual checking they’d have saved. Alli is available to PMG clients.