Product update
Alli Audience Planner adds YouTube reach, view, and impression estimates
Planners size YouTube for each persona and budget scenario without leaving Audience Planner.
FORT WORTH, Texas, March 13, 2025: Planners can now estimate reach, views, and impressions on YouTube for each persona and budget scenario in Alli Audience Planner, part of Alli, PMG's operating system for business transformation.
YouTube planning used to happen outside the persona. Now reach, views, and impressions are estimated for each persona and budget, so the YouTube plan starts from the same audience as the rest of the work.
Audience Planner is built for pressure-testing ideas before any budget is spent. YouTube estimates let teams try budget scenarios against a persona before they commit.
See Alli Audience Planner estimate YouTube reach for your personas.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
