Product update Alli Audience Planner
Alli Audience Planner adds podcast planning, matched to each persona
Planners see the shows and platforms a persona listens to, and where podcasts offer a way to reach them.
DALLAS, May 7, 2026: Alli Audience Planner, the audience planning product in Alli, PMG's operating system for business transformation, now shows how a persona consumes podcasts. Planners see specific shows and platforms, and where podcasts offer marketing opportunities such as platform-hosted ads or host-read mentions.
Podcasts often entered a plan on instinct, with little to show that the audience was listening. Audience Planner now matches podcasts to persona traits, so the case for audio comes from the same persona that shapes the rest of the plan.
What planners get
- Podcasts in each persona's media consumption, including specific shows and platforms.
- Podcasts matched to persona traits.
- Marketing opportunities for each show, such as platform-hosted ads or host-read mentions.
Alli powers every PMG client and every PMG team, and clients work with the same tools PMG's own teams use every day.
See Audience Planner on your own audience.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent platform company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
