Integration Alli Audience Planner
Alli Audience Planner adds Netflix reach estimates by age and gender
Netflix joins Estimated Reach by Platform, with reach curves for a 30-day flight by default.
DALLAS, Feb. 17, 2026: Alli Audience Planner, the audience planning product in Alli, PMG's operating system for business transformation, now includes Netflix as a platform under Estimated Reach by Platform. Planners get a reach estimate for Netflix, broken down by age and gender.
Estimating Netflix reach used to sit outside the plan, worked out separately from the other platforms. Now it appears in the same view. The Netflix estimate covers reach by age and gender.
What planners get
- Netflix listed as a platform under Estimated Reach by Platform.
- Reach curves broken down by age and gender.
- A 30-day flight as the default view.
Alli powers every PMG client and every PMG team, and clients work with the same tools PMG's own teams use every day.
See Netflix reach in your own audience plan.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent platform company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
