Alli Audience Planner adds StackAdapt as a programmatic partner

DALLAS, Oct. 23, 2026: Alli Audience Planner, the audience planning product in Alli, PMG's operating system for business transformation, now includes StackAdapt as a programmatic partner in the Where to Reach Me section.

Planning a programmatic buy on StackAdapt meant matching a persona to segments by hand and sizing the audience somewhere else. Audience Planner now matches personas to StackAdapt's off-the-shelf and third-party segments and shows audience size in the same place as the persona.

What planners get

• StackAdapt in the Where to Reach Me section.
• Personas matched to StackAdapt's off-the-shelf and third-party segments.
• Audience size for the matched segments.

Alli powers every PMG client and every PMG team, and clients work with the same tools PMG's own teams use every day.