Alli Audience Planner adds LinkedIn, its first B2B planning experience

DALLAS, Feb. 2, 2026: Alli Audience Planner, the audience planning product in Alli, PMG's operating system for business transformation, now includes LinkedIn as a platform under estimated reach. Planners size professional audiences with the same persona-led flow they use for consumer platforms, and persona-based suggestions help them choose which LinkedIn categories to target.

B2B audience sizing used to sit outside the persona work, so a planner built the persona in one place and guessed at LinkedIn categories in another. LinkedIn is now part of the same flow, and it is the first B2B planning experience in Audience Planner.

What planners get

• LinkedIn listed as a platform under estimated reach.
• Category suggestions based on the persona, so planners know which LinkedIn categories to target.
• The same persona-led flow used for consumer platforms, applied to professional audiences.

Alli powers every PMG client and every PMG team, and clients work with the same tools PMG's own teams use every day.