Product release
Alli Audience Planner 2.0 launches with live, behavior-based personas
Planners and creative teams explore personas they can question, and use Index and Audience Share to shape creative and messaging while they plan.
FORT WORTH, Texas, Aug. 20, 2025: PMG is launching Alli Audience Planner 2.0 in Alli, PMG's operating system for business transformation. Planners explore live, behavior-based personas with built-in AMA prompts, and use Index and Audience Share to shape creative and messaging while they plan.
Personas used to be static slides. Now they're live, you can ask them questions, and the data shows what really sets each audience apart.
What teams get
- Live personas. Personas built from behavior, in place of static slides.
- Built-in AMA prompts. Ask a persona questions while you plan.
- Index and Audience Share. See what really sets each audience apart, and shape creative and messaging around it.
PMG built Alli for its own teams, and more than 1,000 people run on it every day. Audience Planner 2.0 gives those teams personas they can question while the plan is still taking shape.
See Alli Audience Planner on your own audiences.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
