Alli Audience Planner sets reach estimates to the national level by default

FORT WORTH, Texas, May 20, 2025: Reach estimates in Alli Audience Planner, the audience planning tool in Alli, PMG's operating system for business transformation, now default to the national level unless a planner specifies otherwise. Media and strategy teams get clearer audience sizing and more flexible geo-level targeting.

Reach numbers used to depend on a geo setting that was easy to miss. Now every estimate starts national, and narrowing to a smaller area is a deliberate choice the planner makes.

Audience Planner builds Live Personas from billions of behaviors across streaming, social, commerce, creators, and professional networks. With the new default, the first reach number a planner sees for a persona covers the whole country.