Product update
Alli Audience Planner matches target audiences to YouTube creators
Planners pick YouTube creators by the audience they're planning for, instead of by follower counts.
FORT WORTH, Texas, Nov. 13, 2025: Influencer and media planners can now match their target audiences to relevant YouTube creators in Alli Audience Planner, part of Alli, PMG's operating system for business transformation.
Picking creators used to rely on follower counts and gut feel. Now creators are matched to the audience you're actually planning for, using the same audience the rest of the plan is built on.
PMG built Alli for its own teams, and more than 1,000 people run on it every day. Creator matching gives those teams, and every Alli user, a way to choose creators from the audience out.
See Alli Audience Planner match creators to your own audiences.
Book an introAbout Alli by PMG
Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.
About PMG
PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.
Media contact
Nathan Barling
nathan.barling@pmg.com
SOURCE Alli by PMG
