Integration

Alli Audience Planner adds Roku reach estimates and natural language persona search

Planners see Roku reach next to the persona, plan with AMA-powered trends, and find personas by describing them.

News provided by Alli by PMG September 4, 2025

Alli Audience Planner showing a Live Persona built from behavior data — Alli Audience Planner: Live Personas built from behaviors across streaming, social, commerce, creators, and professional networks.

FORT WORTH, Texas, Sept. 4, 2025: Alli Audience Planner now brings Roku reach estimates into the plan. Planners using Alli, PMG's operating system for business transformation, also get editable titles, AMA-powered trend planning, and natural language persona search.

Streaming reach used to be estimated outside the plan. Now Roku reach sits next to the persona, and personas are found by describing them.

What teams get

Roku reach estimates. Streaming reach sits in the same plan as the persona.
Natural language persona search. Find a persona by describing it.
AMA-powered trend planning. Plan around trends with AMA prompts.
Editable titles. Titles can be changed to match how the team talks about the plan.

A tour of Alli Audience Planner: building a Live Persona and talking to it through Ask Alli. Watch it with chapters

See Alli Audience Planner on your own audiences.

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About Alli by PMG

Alli is PMG's operating system for business transformation. It connects data, intelligence, planning, and activation so teams move from signal to action faster. Alli is available to PMG clients. Learn more at alli.pmg.com.

About PMG

PMG is a global independent marketing and technology company, founded in 2010. It built Alli, its operating system for business transformation, and runs it with its own teams every day. Learn more at pmg.com.

Media contact

Nathan Barling
nathan.barling@pmg.com

SOURCE Alli by PMG